Link Building Ideas?
-
Hi everyone,
I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns.
I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy).
Was hoping I might be able to bounce off some ideas off of you all. Any thoughts?
Thank you in advance for whatever tips/ideas you might be able to share
- Lukas
-
I think sponsored reviews the way you suggesting to do them, getting a review by sending samples, is a good idea and is alright. Guest posting also should be possible on different food related blogs, some quick examples of blogs I found from a search in Google [they may not be directly relevant to your line of business but I believe you still can write something for them and get a reasonably relevant link in return]:
http://www.farmtotableonline.org/write-for-us/
http://www.eatwithme.com/about-us/
http://eatdrinkbetter.com/write-for-us/
Apart from that, I believe you should also have a blog section on your site and create interesting "link worthy" content that when properly promoted could draw you a few good links. Link building is not only about "building" links but also about "attracting" enough links. So you have to work on that as well.
I personally believe submitting to directories whether they're the free general directories, the paid directories or relevant food industry specific directories, they all would offer you some amount of value in the link that you get from them. Just make sure you don't target a single term when building links with the directories, you want to target a large set of seemingly "natural" terms so that you don't suffer from any possible "over-optimization" penalty in having too many links with one or two anchor text.
-
I don't know that I would consider sponsored reviews from mom bloggers a bad tactic. Not that it matters, but I have a few clients in the home improvement niche that regularly do reviews when they get free product. As long as you aren't asking for a favorable review in exchange for samples... who cares?
Also, don't forget social... FB, Twitter, Plus, Pinterest, etc.. all has good affects on any online marketing plan.
Finally, some directories as well as blog commenting still is helpful as long as you are doing it for the right reasons... don't purposely search out do-follow blogs only for commenting. Search out the best places to leave comments and build relationships with those bloggers, I promise you if you leave some butt kickin' comments on a food bloggers' site, you will have a better chance of getting a guest post with them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building strategies
Hello, I read lots of blogs and websites. None of them clearly tell that where and how to build links. How to get back links quickly to boost the website rank. Would you help me to build quality links? give me specific answer where to build links like 1. Press release 2. Directory submission 3. Web 2 submissions etc
Link Building | | NancyThomass0 -
Should I focus on building links to my homepage, or internal pages?
I'm hiring several PA's to contact site's linking to my competition. Should we try to get links to content pages (blog post, article, etc) or build links directly to my homepage? More info: My site is a web application, so most links will naturally fall on the homepage. If links to content are more important we'll need to change our strategy. We are pitching the free version of the application to universities and schools as a resource for their students.
Link Building | | Dunjenman0 -
How much time wait to do Link Building to a new page?
We launched a new page 2 weeks ago, and we want to know how much time should we wait to do Link Building and how many links should we try to generate to not get penalized by Google. Thanks! EDIT: Thanks to all for you answer! Very helpful!
Link Building | | carlostinca0 -
Link Building
Hi Mozzers, I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website. My question is that is it essential to have back links back to our website to achieve high search engine rankings? I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value? Any help and feedback would be greatly appreciated. Jason 🙂
Link Building | | 4Cornernetworks0 -
Finding email addresses: Link Building
We're going to have 50-100 useful, well-written articles and we want them to be linkbait, and to use them in our backlink campaign. I assume when doing a backlink campaign, it is very important who you send your email to. What are the best ways to find the right email address, and who/what am I looking for?
Link Building | | BobGW0 -
Are Link Exchange A Bad Idea
Hi, i am wondering if link exchanges are a bad idea. I have seen a company called link market where you join and exchange links with other companies and i am just wondering if this is now a bad idea. The last thing i do not want to happen is for google to get angry if i done link exchanges
Link Building | | ClaireH-1848860 -
Keyword strong domains`and Good Link Building Techniques
Is it still a vital tactic if you can get a keyword strong domain in your seo strategy. I have been using an outsourced link building company and we have been soing social bookmarks and directory listings and forum posts. What i sthe best way to check if a link is good ? Look forward to any help, I am a new member
Link Building | | simon.paul0 -
Article submissions for link building- what sites do you still use?
Hey Everyone, Long-time SEO'er first time poster here. I've been doing SEO for around 5 years but since starting my company The Search Ninjas last year I've been so bogged down with client work that I feel like I'm starting to fall behind on what's still effective from a link building perspective since all of my clients are local businesses and since we've been focusing so much attention on Google Places. My question is- are there any general article sites that you still use for SEO since the Panda update last year (that you firmly believe still offer "juice"), or do you mainly focus on niche sites and guest-blogging? I'm looking for ideas regarding how to find content submission opportunities for clients for link building purposes. I'm familiar with Ontolo and the Whitespark Link Prospecting Tool in terms of ways to find opportunities (and of course cherrypicking competitors' links using OSE and SEOSpyglass), any other recommendations? Best, George ps clients are in legal niche for the most part if that helps you out, but this is mainly me looking for everyone's general opinion.
Link Building | | georgetsn1