Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where can I find lists of high probability of winning keywords
-
Keyword research can take a lot of time. Suppose you are not sure of what keywords you want to rank for but just want to see a list of phrases that have 500-5000 searches a day, low cost and low competition because you are looking for phrases that interest you for which it will be easier to rank close to #1 in google. Besides AdWords Keyword Tool, are there sites that specialize in this?
-
I agree with all the thoughts shared so far but would suggest SEMrush as my preferred tool for keyword research.
When conducting research, it is important to clarify if you desire to rank in organic search or plan to use PPC advertising. Many of the tools, including SEMrush and the adwords tool Alan shared, define "competition" in terms of ads, not organic search. High competition means there are several bidders for PPC ads who are bidding close to the same amount. This information is completely unrelated to organic search.
Even tools which evaluate competitiveness for organic search can be highly inaccurate. For example, many tools will look at the current top 5 or 10 results and strictly grade based on PR / PA. There could be less relevant results from sites like Wikipedia or other heavy hitters which rank strongly for the query therefore showing it as highly competitive. By targeting your keyword usage you may be able to beat other sites on some keywords. To clarify, I am not recommending you try to ever compete head to head with Wikipedia, but there are ways to beat them in some spots.
-
Low hanging fruit is what you are looking for, what we do is first use the adwords keyword tool followed by the SEOmoz keyword difficulty tool. It's not perfect but it gives an indication of how easy it will be to rank for a particular keyword.
EGOL is right however in saying that if a keyword is easy to rank for then the reason is that your competitors have regarded that keyword as not being valuable, meaning you won't either.
-
Suppose you are not sure of what keywords you want to rank for but just want to see a list of phrases that have 500-5000 searches a day, low cost and low competition because you are looking for phrases that interest you for which it will be easier to rank close to #1 in google.
I think that most of these "mouse holes" have been discovered and are now occupied.
You might find one but I think that you will discover... is when competition is easy and the cost is low there is a really good reason for that.
-
Have you tried google keyword tool
https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
Can I use my keyword in brackets '( )'
I need to sort my product keywords in the countries: (UK) (USA) (Global) etc. What does putting my keyword into brackets do - does it negatively affect my SEO?
Keyword Research | | crocman0 -
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | | Jseddon920 -
Tool for wildcard keyword suggestions
Like others, I have also been oblivious to the options which were uncovered in this article, using stars or underscores to uncover more keywords suggestions. However, I am trying to find a way to avoid the manual labour. Did any of you find a successful tool that automatically adds all the possible combinations of these wildcards to give a comprehensive lists of suggestions? I am looking for a tool that also included my country (.nl).
Keyword Research | | Entertainment0 -
How many redirects on a redirect can you have?
Since 2007 the best keywords for a good rank in seo have changed. In some cases we have changed urls to maintain a good ranking. That was 2 years ago ... and now we see we need to upgrade the keyword phrase we use and are thinking about changing the urls once again to keep our ranking. It seems absurd to have a redirect for your redirected page. Are there different ways to approach updating your keyword phrases without the 301 redirect? For example, it has been 2 years since we did a 301 redirect on a group of our pages. Are we better off having the original url deleted (which has been up since '07) or is it better to redirect the original page and the redirected page to the newest page? We already incorporate the updated keyword phrase changes into our titles, images and body copy to reflect the changes. Thanks
Keyword Research | | Manifestation0 -
Include Location in Keywords?
I understand Google's local search automatically searches keywords with the location you are searching from. For example if I'm searching from Calgary and query "best shoe repair", Google knows I'm searching from Calgary and presents Calgary based results. I'm using Google's new Keyword Planner tool which allows for city based search results, meaning I don't have to include "Calgary" in the keywords I submit. The question I have is should I be attaching "Calgary" to my keywords for on-page optimization, and why or why not? Any help would be greatly appreciated!
Keyword Research | | reidsteven750 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | | nyc-seo0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0