News sites & Duplicate content
-
Hi SEOMoz
I would like to know, in your opinion and according to 'industry' best practice, how do you get around duplicate content on a news site if all news sites buy their "news" from a central place in the world?
Let me give you some more insight to what I am talking about. My client has a website that is purely focuses on news. Local news in one of the African Countries to be specific.
Now, what we noticed the past few months is that the site is not ranking to it's full potential. We investigated, checked our keyword research, our site structure, interlinking, site speed, code to html ratio you name it we checked it. What we did pic up when looking at duplicate content is that the site is flagged by Google as duplicated, BUT so is most of the news sites because they all get their content from the same place.
News get sold by big companies in the US (no I'm not from the US so cant say specifically where it is from) and they usually have disclaimers with these content pieces that you can't change the headline and story significantly, so we do have quite a few journalists that rewrites the news stories, they try and keep it as close to the original as possible but they still change it to fit our targeted audience - where my second point comes in. Even though the content has been duplicated, our site is more relevant to what our users are searching for than the bigger news related websites in the world because we do hyper local everything. news, jobs, property etc.
All we need to do is get off this duplicate content issue, in general we rewrite the content completely to be unique if a site has duplication problems, but on a media site, im a little bit lost. Because I haven't had something like this before. Would like to hear some thoughts on this.
Thanks,
Chris Captivate -
Ditto on what Donnie said. Purple Cow, if you want that site to be an authority, it needs to be authoritative. Why would anyone buy the Washington Post if it just copied all its articles from the New York times? Get a few staff writers to combine and tweak articles as Donnie mentioned or to write original content.
Good luck!
-
Well if you are going to duplicate someones article they deserve the credit. I would recommend combining two or three article sand adding some personal value to it. Create something unique that your audience will like. Also linking to a reputable source shows Google that you are relevant to something. If you run an SEOmoz report card they recommend an external link to a relavent source.
-
Problem is this way I still give authority to another news source that I am competing against. I will be devaluing my pages.
-
You must trackback(link back) to the original content. Otherwise Google looks at your content as duplicate. As as you give the original content credit you can avoid duplicate content.
However If you don't want this content to appear in your sites index but you do want it to appear on your site for your users do: noindex, follow -
Or you could use a rel=canonical tag and call out the original post as the canonical post.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexed Site A's Content On Site B, Site C etc
Hi All, I have an issue where the content (pages and images) of Site A (www.ericreynolds.photography) are showing up in Google under different domains Site B (www.fastphonerepair.com), Site C (www.quarryhillvet.com), Site D (www.spacasey.com). I believe this happened because I installed an SSL cert on Site A but didn't have the default SSL domain set on the server. You were able to access Site B and any page from Site A and it would pull up properly. I have since fixed that SSL issue and am now doing a 301 redirect from Sites B, C and D to Site A for anything https since Sites B, C, D are not using an SSL cert. My question is, how can I trigger google to re-index all of the sites to remove the wrong listings in the index. I have a screen shot attached so you can see the issue clearer. I have resubmitted my site map but I'm not seeing much of a change in the index for my site. Any help on what I could do would be great. Thanks
Intermediate & Advanced SEO | | cwscontent
Eric TeVM49b.png qPtXvME.png1 -
Duplicate content on product pages
Hi, We are considering the impact when you want to deliver content directly on the product pages. If the products were manufactured in a specific way and its the same process across 100 other products you might want to tell your readers about it. If you were to believe the product page was the best place to deliver this information for your readers then you could potentially be creating mass content duplication. Especially as the storytelling of the product could equate to 60% of the page content this could really flag as duplication. Our options would appear to be:1. Instead add the content as a link on each product page to one centralised URL and risk taking users away from the product page (not going to help with conversion rate or designers plans)2. Put the content behind some javascript which requires interaction hopefully deterring the search engine from crawling the content (doesn't fit the designers plans & users have to interact which is a big ask)3. Assign one product as a canonical and risk the other products not appearing in search for relevant searches4. Leave the copy as crawlable and risk being marked down or de-indexed for duplicated contentIts seems the search engines do not offer a way for us to serve this great content to our readers with out being at risk of going against guidelines or the search engines not being able to crawl it.How would you suggest a site should go about this for optimal results?
Intermediate & Advanced SEO | | FashionLux2 -
Duplicate peices of content on multiple pages - is this a problem
I have a couple of WordPress clients with the same issue but caused in different ways: 1. The Slash WP theme which is a portfolio theme, involves setting up multiple excerpts of content that can then be added to multiple pages. So although the pages themselves are not identical, there are the same snippets of content appearing on multiple pages 2. A WP blog which has multiple categories and/or tags for each post, effectively ends up with many pages showing duplicate excerpts of content. My view has always been to noindex these pages (via Yoast), but was advised recently not to. In both these cases, even though the pages are not identical, do you think this duplicate content across multiple pages could cause an issue? All thoughts appreciated
Intermediate & Advanced SEO | | Chammy0 -
K3 duplicate page content and title tags
I'm running a Joomla site, have just installed k2 as our blogging platform. Our Crawl Report with SEOMOZ shows a good bit of duplicate content and duplicate title tags with our K2 blog. We've installed sh404SEF. Will I need to go into sh404SEF each time we generate a blog entry to point the titles to one URL? If there is something simpler please advise. Thank you, Don
Intermediate & Advanced SEO | | donaldmoore0 -
How to Best Establish Ownership when Content is Duplicated?
A client (Website A) has allowed one of their franchisees to use some of the content from their site on the franchisee site (Website B). This franchisee lifted the content word for word, so - my question is how to best establish that Website A is the original author? Since there is a business relationship between the two sites, I'm thinking of requiring Website B to add a rel=canonical tag to each page using the duplicated content and referencing the original URL on site A. Will that work, or is there a better solution? This content is primarily informational product content (not blog posts or articles), so I'm thinking rel=author may not be appropriate.
Intermediate & Advanced SEO | | Allie_Williams0 -
How to get site into Yahoo News?
Can anyone provide some guidance on both how to submit your site to Yahoo News as well as some tips for how to get accepted into Yahoo News?
Intermediate & Advanced SEO | | nicole.healthline1 -
Multiple cities/regions websites - duplicate content?
We're about to launch a second site for a different, neighbouring city in which we are going to setup a marketing campaign to target sales in that city (which will also have a separate office there as well). We are going to have it under the same company name, but different domain name and we're going to do our best to re-write the text content as much as possible. We want to avoid Google seeing this as a duplicate site in any way, but what about: the business name the toll free number (which we would like to have same on both sites) the graphics/image files (which we would like to have the same on both sites) site structure, coding styles, other "forensic" items anything I might not be thinking of... How are we best to proceed with this? What about cross-linking the sites?
Intermediate & Advanced SEO | | webdesignbarrie0 -
My site is duplicated on the internet, please help.
I've been told that my site: "- your site is duplicated on the internet. Both www.joeyvalyphotography.com and joeyvalyphotography.com are valid internet addresses. This is a problem for SEO." I am wondering, what's the cause of this, and how it can fixed. Thanks In advanced, Joey
Intermediate & Advanced SEO | | gaji0