Publishing on sites with greater domain authority
-
Hello,
I had an idea, probably not original:
While my website is still gaining domain authority, I was thinking about publishing articles in a website with great domain authority that allows articles from third parties. This way the article's relevance + domain authority of the site would result in a better position on Google for the article I write and with proper links, I can attract people to my website. This would be a temporary strategy until my website's domain authority increases.
Any suggestions on how to do this? Where can I publish articles to attract people to my website (except blogs)?
Thanks a lot.
-
Hi Sophia,
I want to warn you to avoid just finding places that allow you to 'submit articles' even if they appear to have an established domain authority. A lot of these sites have been overrun with spam over the years and lost their ability to improve your site's authority. Not to mention they will send very little referral traffic.
Instead, you are going to want to focus on finding real websites where you can see visible signs of readership and interaction. Look for comments and social shares on current posts. Make a connection with the webmaster and eventually, pitch a guest blog post.
Here are some great resources on guest blogging:
- http://www.seomoz.org/blog/how-to-evaluate-guest-post-opportunities
- http://blog.kissmetrics.com/guide-to-guest-blogging/
- http://www.viperchill.com/guest-blogging/
- http://www.blueglass.com/blog/guest-blogging-guide-to-leveraging-expertise-influence/
- http://www.seomoz.org/blog/guest-blogging-strategies-whiteboard-friday
I hope these links help you out. You are on the right path to helping your website. You just have to be careful though, because sometimes the right path is very close to the wrong path.
Note: I'm not sure why you ended your question with (except blogs). Is there a particular reason you don't want to be published on other blogs?
-
I would start by identifying relevant content publishers or potential partners in your vertical and contacting them to discuss how you could work in partnership, some people may be happy to have some free content and others you may have to barter with. You will probably have to invest a fair amount of time in establishing these relationships.
A word of warning, be wary of targeting keywords in these external articles that will be high priority keywords for your website. If the content is being published to a authoritative domain you may struggle to rank above these articles even when your domain authority increases.
I don't know if you have budget for PPC but this can be a great way to drive traffic to your site whilst your organic presence is in it's infancy.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating a Business Blog Article - Old or New Published Date
There are a few business blogs that I'm currently updating - include more details, information, case studies, statistics etc. The blog was originally published in September of 2016. Once I make the changes, do I keep the same original date or do I change the date to the day that i've uploaded the new information? Example:
Content Development | | Kdruckenbrod
Original Published date: September 2016
Updated Blog: June 2017. What date should the blog display? Thank you.0 -
Blogging , do I create a huge blog which links to all my sites
Blogging , do I create a huge blog which links to all my sites or do i create a blog on each site, or do i guest blog to each site from other peoples blogs 😞 which is best ?
Content Development | | SocialAssist1 -
Franchise-Like Duplicate Sites
I know that ideally businesses that operate as franchises should have 1 site with separate location pages. However, I have a slightly different issue. Each location is owned by a different parent company, and named accordingly. For example, there is "Location by XYZ Company" and "Location by ABC Company." In addition, each location, while carrying similar products, does not carry the same exact products and brands. So my question is how would you go about writing the content for each of these sites, keeping the same tone but avoiding duplicate content?
Content Development | | GavinAdv1 -
How do I stop someone from hijacking my site?
I had lost a lot of search engine rankings & it almost put me out of business. I worked a lot on the site in April and in May my sales rebounded 37%+ almost back to where they typically are. I have blamed Panda and saw another Panda update in May and my traffic is declining again. Today I happened to decide to check what pages were being indexed and I also noticed that when I published an update this morning it said the page "<cite class="_Zd">www.cheaptubes.com/index2.asp</cite>" exists on the destination server but not in current site and it asked if I wanted to delete it. I said no at the time but am going to delete it right after this question. I went to google & put "site:cheaptubes.com" into the search. My website has about 50 pages but google has "About 2,160 results" @ 10X per page. The first four pages are mostly my pages but I noticed even on the first page, 3rd result was for Nike shoes and it isn't my site. Someone has hacked my site and put up over 21,000 pages! That must be the real reason behind my website problems, right? How do I stop this from happening again? Is this having the negative effect that I fear it is?
Content Development | | cheaptubes1 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
Which is better for seo purposes? site/blog or site/community?
Hi Guys I was wondering if you could help on this one. We are in the process of setting up a wordpress blog for our website to aid our content marketing efforts, and was wondering what main url for this blog is going to be the best for seo purposes? So of the following 2 which one is going to be the better one? site.com/blog or site.com/community If anyone could get back to me on this I would appreciate it. Thanks David
Content Development | | DavidZA10 -
How can i contact the owner of this site over copyright theft
Hi i am getting a bit fed up of people stealling our content and now i have come across this site that has stolen content from us but cannot find any email address or contact details and would like to know how to contact them or how to stop this site from stealling our work. here is the site http://caiii.com/ any help would be great
Content Development | | ClaireH-1848860 -
Blog content practices for e-commerce sites
What is the best practice in regards to content for e-commerce blogs on the same domain as the web-store (blog.storename.com)? What balance of content should be on the blog vs. the item & section pages or doesn't it matter?
Content Development | | MEldridge0