Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I am looking for SEO tips specifically for magazine site's
-
I have a client who has a website that is based on a magazine. They make their money through advertisement I am primarily an inbound marketer I would be very grateful if anyone out there has any tips for a site that has been around for quite a while ( over 10 years) we are transforming the site from HTML into WordPress then hosting it with a fast managed WordPress host using CDN. I feel the lack of links is an obvious place to start however if there's anything specific to magazine based websites I would be more than grateful to hear your opinions.
Thank you all in advance.
Sincerely,
Thomas von Zickell
-
Will do thank you for the invite
-
hey guys I just wanted to say thank you both those are some top notch ideas and I will be in touch soon.
Sincerely,
Thomas
-
Thomas,
There is one thing that will help a magazine type site IMO more than anything else: Original quality content that people are looking for. We build sites, do SEM/SEO, etc. and I never cease to be amazed at what happens when one of our copywriters seems to write the "perfect" piece for one of our clients. It does not matter that the on page SEO was not perfect, etc. All of a sudden we are seeing the piece on different sites and in news feeds and we did not use some press release or other mechanism. One person picked it up after another and all of a sudden it was out there.
If you concentrate on this and then provide a way to stimulate/tickle the reader along the lines of say a highly known sports site (ESPN, Sports Illustrated, one I have just begun to marvel at is The Bleacher Report) people will have more reason to stay on and go through your site. Just go to one of these and look how often a given story teaser appears on a single page. Have teasers that attract attention: If on the NBA page, see what is there about specific teams, on a team page specific players, etc.
Lastly, a client of ours has probably taught me more about the value of an image than anyone ever. He was unbelievably strong in how many, where, quality control, etc. on his site. As the result, he has a site with a ton of traffic much because of the images (not a mag type site though). So, look at successful magazine to web sites and learn from them.
The one concern is "they make their money primarily through advertisements...," make sure the good is not the enemy of the best. Many business people fall prey to the "if we take that off, we won't have the revenue..." line of thinking. Too much advertising will cost you in bounce rate and time on site. It must be advertising that fits the visitor and it must not be so obtrusive as to be annoying. I once let my online subscription to a major newspaper that I truly enjoyed because the way the began doing ads kept interrupting any chance of finishing an article.
Later they dropped that mechanism; I never went back.
Good luck,
-
Yeap, drop me a mail. Id I can I will help you. Anyway sometimes 2 brains are better like 1
-
just to let you know our competitors campaigns are extremely advanced. Extremely famous companies If you would like to talk over PM I can get into more detail.
Respectfully,
Thomas
-
Hi Nik,
you've got some fantastic ideas I think these are definitely very helpful I'm currently using a combination of tools one of them being http://scribeseo.com/ to generate the best content. However I do strongly agree with you link bait is where it's at. Thumbs up man thank you
sincerely,
Thomas
-
Hi Thomas
I would suggest to :
-
Copy your competitors campaigns.
-
Write linkbaiting articles + quality content. (which leads to natural link building)
-
Use the crazy egg, heatmap, so you can know where the visitors tend to click more, and there to install social sharing button, so you can get lots more social signals+traffic.
-
Set up the structure of the site so the link juice to flow to inner pages.
-
You could put backlinks to the categories + tags so they suck more easy the link juice the inner pages , and the fresh ones.
I hope that this helps, if is something more please advice.Learning new things is good
Regards Nik
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to increase DA and PA of my site.
I have been working on my site for the last 4 months and still, I am not getting improvement in site DA, PA, and site ranking. Also, I am generating unique content. Here is the Website link https://techynewx.com/
Moz Pro | | randomghrytu0 -
Moz-Specific 404 Errors Jumped with URLs that don't exist
Hello, I'm going to try and be as specific as possible concerning this weird issue, but I'd rather not say specific info about the site unless you think it's pertinent. So to summarize, we have a website that's owned by a company that is a division of another company. For reference, we'll say that: OURSITE.com is owned by COMPANY1 which is owned by AGENCY1 This morning, we got about 7,000 new errors in MOZ only (these errors are not in Search Console) for URLs with the company name or the agency name at the end of the url. So, let's say one post is: OURSITE.com/the-article/ This morning we have an error in MOZ for URLs OURSITE.com/the-article/COMPANY1 OURSITE.com/the-article/AGENCY1 x 7000+ articles we have created. Every single post ever created is now an error in MOZ because of these two URL additions that seem to come out of nowhere. These URLs are not in our Sitemaps, they are not in Google... They simply don't exist and yet MOZ created an an error with them. Unless they exist and I don't see them. Obviously there's a link to each company and agency site on the site in the about us section, but that's it.
Moz Pro | | CJolicoeur0 -
How to remove broken links from our wordpress site?
Hello! How are you? We just signed up to Moz.com. Moz link tool. It gave us many broken links with 404's and 302's. Could you please help me with deleting the links? Thanks!
Moz Pro | | hsma0 -
Automatically Check List of Sites For Links To Specific Domain
Hi all, Can anyone recommend a tool that will allow me to put in a list of about 200 domains that are then checked for a link back to a specific domain? I know I can do various link searches and use Google site: command on a site by site basis, but it would be much quicker if there was a tool that could take the list of domains I am expecting a link on and then find if that link exists and if so on what page etc. Hope this makes sense otherwise I have to spend a day doing it by hand - not fun! Thanks,
Moz Pro | | MrFrisbee
charles.0 -
Need help understanding search filter URL's and meta tags
Good afternoon Mozzers, One of our clients is a real estate agent and on that site there is a search field that will allow a person to search by filtered categories. Currently, the URL structure makes a new URL for each filter option and in my Moz reports I get the report that there is missing meta data. However, the page is the same the filter options are different so I am at a loss as to how to proper tag our site to optimize those URL's. Can I rel canonical the URL's or alt rel them? I have been looking for a solution for a few days now and like I said I am at a loss of how to properly resolve these warning messages, or if I should even be concerned with the warning messages from Moz (obviously I should be concerned, they are warning messages for a reason). Thank you for your assistance in advance!
Moz Pro | | Highline_Ideas0 -
My site's domain authority is 1\. why is that
Hi Guys My website's domain authority is 1 no matter i try www or non www.. why is that? can you guys please help? Thanks a lot in advance. http://www.opensiteexplorer.org/links?site=autoproject.com.au
Moz Pro | | JazzJack
http://www.opensiteexplorer.org/links?site=www.autoproject.com.au Jazz0 -
Site Explorer - No Data Available for this URL
Hi All I have just joined on the trial offer, im not sure if i can afford the monthly payments, but im hoping SEOmoz will show me that i also cannot afford to be without it! In my proses of learning this site and flicking through each section to see what things do. However when i enter my URL into Site Explorer i get the following message "No Data Available for this URL" My site should be crawl-able, so how do i get to see data for my site/s. I wont post my URL here, as the site has a slightly adult theme.
Moz Pro | | jonny512379
If anyone could confirm if i can post "slightly adult" sites. Best Regards
Jon0 -
How do you guys/gals define a 'row?'
I have a question about calls to the API and how these are measured. I noticed that the URL Metrics calls allow a batch of multiple URLs. We're in a position where we need link data for multiple websites; can we request a single row of data with link information for multiple URLs, or do we need to request a unique row for each URL?
Moz Pro | | ssimburg0