Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to increase your Domain Authority
-
Hi Guys,
Can someone please provide some pointers on how to best increase your Domain Authority??
Thanks
Gareth
-
Great answer - thank you justin!
-
Great thank you
-
Domain authority is one of the most difficult metrics to influence.
Good quality inbound links from sites with good domain authority and mozTrust is one of the biggest factors in increasing domain auth, therefore you should consider the following....
1. Build good content, i'm sure you have read it a thousand times before on here and many other forums, but good quality content and being active through social channels is by far the best and most sustainable way of building inbound links and ultimately influencing domain auth.
2. Ensure you are listed with the "good" directories such as DMoz, Yelp, Yahoo etc, these are no where near as powerful in terms of link juice as they once were, but you should still be on them.
3. Embark on a traditional link building strategy, but ensuring you don't build spammy links and ensure you have anchor text diversity (ie don't try and keyword stuff anchor text)
4. Use tools such as SEOmoz's newly acquired followerwonk to find influencers in your industry who are likely to be interested in your site and connect and interact with them to see if you can get them to link/retweet your content.
Of the above the biggest gain for the least amount of work is likely to be item 2, registering with directories, but sadly there is no magic bullet for increasing domain auth, but then again, if there was, everyone would be doing it!!
You may also want to check out the SEOmoz explanation of "what is domain authority?" for an indepth explanation of how domain auth is calculated.
http://www.seomoz.org/learn-seo/domain-authorityHope that helps
Justin
-
Domain authority is slightly like an average page rank on your whole site try to build up quality backlinks on pages that have a low page authority as well as continue to build domain popularity on social sites
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cross Canonicalization for domains with same menu
I have a client who took 3 pages from its main website and made them into their own domains. So that now, for example,
Technical SEO | | Shrine.SEO.Gal
www.mainsite.com/page
redirects to
www.page.com This is so users can be given access to the content on that specific page with ease.
Now, www.page.com has the same menu items as www.mainsite.com, so that users who select the menu items on www.page.com will be circled back to the main site. But this means that there are now different URLs for these pages.
ie:
On www.mainsite.com there is: www.mainsite.com/menu-item
(the content resides here) And on www.page.com there is: www.page.com/menu-item
(Which is basically "scaffolding" to support the page and a means to get around, so to speak.This is to make any and all pages accessible at either domain. ) I have only seen this type of URL on the Moz campaign crawl. In the real world, when a user selects a menu item from the www.page.com, it will circle back to www.mainsite.com/menu-item SEO-wise, should I use cross-canonicalization to point www.page.com/menu-item to www.mainsite.com/menu-item? Or would this be splitting hairs since these are only seen on the Moz crawl?0 -
Lost ranking after domain switch
I recently migrated from https://whitefusemedia.com to https://whitefuse.com. The website URL structure and content remained the same and I followed all the best practice guidance regarding checks on the new domain and appropriate 301 redirects. I have seen traffic drop by about 50% and the traffic that is still coming through is mainly coming through links still listed by Google under the old domain (https://whitefusemedia.com). Is this normal? Should I expect to see this bounce back, or is there anything I can do now to regain the rankings?
Technical SEO | | wfm-uk0 -
English and French under the same domain
A friend of mine runs a B&B and asked me to check his freshly built website to see if it was <acronym title="Search Engine Optimization">SEO</acronym> compliant.
Technical SEO | | coolhandluc
The B&B is based in France and he's targeting a UK and French audience. To do so, he built content in english and french under the same domain:
https://www.la-besace.fr/ When I run a crawl through screamingfrog only the French content based URLs seem to come up and I am not sure why. Can anyone enlighten me please? To maximise his business local visibility my recommendation would be to build two different websites (1 FR and 1 .co.uk) , build content in the respective language version sites and do all the link building work in respective country sites. Do you think this is the best approach or should he stick with his current solution? Many thanks1 -
Spammers created bad links to old hacked domain, now redirected to our new domain. Advice?
My client had an old site hacked (let's call it "myolddomain.com") and the hackers created many links in other hacked sites with links such as http://myolddomain.com/styless.asp?jordan-12-taxi-kids-cheap-T8927.html The old myolddomain.com site was redirected to a different new site since then, but we still see over a thousand spam links showing up in the new site's Search Console 404 crawl errors report. Also, using the links: operator in google search, we see many results of spam links. Should we be worried about these bad links pointing to our old site and redirecting to 404s on the new site? What is the best recommendation to clean them up? Ignore? 410s? Other? I'm seeing conflicting advice out there. The old site is hosted by the client's previous web developer who doesn't want to clean anything up on their end without an ongoing hosting contract. So beyond turning redirects on or off, the client doesn't want to pay for any additional hosting. So we don't have much control over anything related to "myolddomain.com". 😞 Thanks in advance for any assistance!
Technical SEO | | usDragons0 -
Are .clinic domains effective?
We acquired a .clinic domain for a client, they are right now running under a .ca and I was just wondering if there were any cons to making the switch. On the flip side are there any pros? I've tried to search for the answer but couldn't seem to come across anything, thank you if you have any knowledge or could point me to a resource.
Technical SEO | | webignite0 -
.com or .co.uk in UK index? but the .com has higher domain authority...
Hi there i have a .com and a .co.uk for a site that has been around a while. However not much seo has been done on it, i was wonderign do i continue to optimise for the .com or switch to the .co.uk to rank in Google UK index for various search terms. .COM = 40 domain authority .CO.UK - 10 domain authority. Let the debate start 🙂
Technical SEO | | pauledwards0 -
Block a sub-domain from being indexed
This is a pretty quick and simple (i'm hoping) question. What is the best way to completely block a sub domain from getting indexed from all search engines? One item i cannot use is the meta "no follow" tag. Thanks! - Kyle
Technical SEO | | kchandler0 -
Using hyphenated sub-domains or non-hyphenated sub-domains? What is the question! I Any takers?
For our corporate business level domain, we are exploring using a hyphenated sub-domain foir a project. Something like www.go-figure.extreme.com I thought from a user perspective it seems cluttered. The domain length might also be an issue with the new Algorithm big G has launched in recent past. I know with past experience, hyphenated domains usually take longer to index, as they are used by spammers more frequently and can take longer to get out of the supplementary index. Our company site has over 90 million viewers / year, so our brand is well established and traffic isn't an issue. This is for a corporate level project and I didn't have the answer! Will this work? anyone have any experience testing this. Any thoughts will help! Thanks, Rob
Technical SEO | | RobMay0
