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What are your favorite tactics for getting links to money-pages?
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We've got content marketing and other great tactics for getting links to content pages, but what are your favorite tactics for getting links to your money pages (i.e. product pages, landing pages, devices pages, sales letters, etc.)
For example:
- For certain sites (especially some ecommerce sites), one can get a few backlinks by doing giveaways, contests, or events
- Some sites can give their product to bloggers to review
If you're selling an exciting product and/or a product that appeals to a passionate user base, such tactics can work great. There are some sites that such tactics won't work very well for, though. For example, if you sell a boring or highly specialized product that bloggers won't want to review or giveaway as a contest prize - such as valves used in a specific commercial application, or an expensive B2B product that you can't really giveaway. Creativity is of course important, but sometimes it can only take you so far.
What are your favorite strategies for getting quality backlinks to your "money pages" especially for sites that don't fit into the "ecommerce site selling cool stuff" category?
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We worked on a website that sells silicone wristbands. Not an exciting product anymore by any means. What we did to help create a buzz was partner with various awareness causes during a given month and posted polls and funds raised results on landing pages. Then we had the awareness cause we worked with link to those landing pages where visitors can see the amount of money raised, read more info about the cause and even place an order to support the cause.
If client has a mailing list of any significant size, you can send out email blasts offering discounts, free upgrades or other incentives that are further explained on landing pages and build traffic and possibly links to that page as well.
Im also looking forward to hearing some strategies others may have to offer.
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