Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best layout pages for SEO
-
Dear all,
what would be the ideal layout of a webpage for SEO? How would a homepage and landingspage look like?
Thanks in advance!
Best regards,
Ben
-
Dear Ruslan,
thanks for your input. It is insightful. I meant, though, what is the ideal wireframe layout for seo of a webpage. So how does the ideal structure of a webpage for seo should look like?
Thanks again for your input!
-
Hey Ben,
There many various factors need to be counted in on-page optimisation before you start linkbuilding.
- First of all make sure that your pages are accessible to Search Engines, check robots.txt
- Check if you keywords repeat several times (2-3 is enough) in your page's content
- It will be good if you will have the keyword in your page title, but don't keep only the keyword
for instance if your keyword is "dhow cruise" then the title can be "Unforgettable dhow cruise in US" - Avoid keyword stuffing in Document
- Avoid multiple titles on one page
- No more than one canonical URL tag
(correlation research has shown that pages which employ the targeted keyword(s) at the front of the title tag benefit greatly in the rankings. There is a direct relationship between proximity to the front of the title element and prominence/rankings as seen by the engines, and the further back in the page title the keyword appears, the worse the correlation with high rankings) - Keyword usage in image ALT attribute
- It should be less than 200 words on a page
- Appropriate usage of H1 tag (1 times is enough)
- Meta Keywords and Meta description should be filled it
- Keyword Usage in Bold/Strong/Emphasized/Italics also might help
- Avoid Excessive External Links
- Avoid long URLs
- Don's use a lot of ads on page
Also you can check this article about page layout http://www.vanseodesign.com/seo/page-layout-algorithm/
Cheers,
Russel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
JSON-LD product page markup for multiple currencies?
I haven't found a working example of a single product page with one "Offer" in multiple "priceCurrency" and "price" We have product pages with a single product URL which will offer different prices in different currencies based on the user's IP. Some of the language of the page will be translated based on the IP (this will have href lang tag) but the URL will not change. (We're aware TLD is considered best practice, however, this is not an option at this time.) Is the best option to update the markup based on what the corresponding "country"? I'm uncertain how this may be handled by crawlers. Eg, For the product page https://www.example.com/product1 displaying USD "offers": {
Web Design | | sb1030
"@type": "Offer",
"url": "https://www.example.com/product1",
"itemCondition": "https://schema.org/NewCondition",
"availability": "InStock",
"priceCurrency": "USD",
"price": "7.99"} For the product pagehttps://www.example.com/product1 displaying EUR "offers": {
"@type": "Offer",
"url": "https://www.example.com/product1",
"itemCondition": "https://schema.org/NewCondition",
"availability": "InStock",
"priceCurrency": "EUR",
"price": "7.50"} Thanks for any input.0 -
Should i be using shortcodes for my my page content.
Hello, I have a question. Sorry if this is been answered before. Recently I decided to do a little face lift to my main website pages. I wanted to make my testimonials more pretty. Found this great plugin for testimonials which creates shortcodes. I love how it looks like, but just realised that when I use images in shortcodes, these are not picked up by search engines 😞 only text is. Image search ability is pretty important for me and I'm not sure if I should stick with my plain design and upload images manually with all alt tags and title tags or there is a way to adjust shortcode so it shows images to search engines. You can see example here. https://a-fotografy.co.uk/maternity-photographer-edinburgh/ Let me know your thoughts guys. Regards, Armands
Web Design | | A_Fotografy1 -
Incorporating Spanish Page/Site
We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page. Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site? I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this. Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Have an eBook. What is best practice for SEO?
Hello We have a free eBook - its a great resource and great piece of content. It is available to download on our website here - http://re-timer.com/the-product/how-to-sleep-better/ The book is available as a whole or as individual chapters (i.e. http://re-timer.com/app/uploads/2015/07/Chapter8.pdf?b0df38). The PDF chapters appear to be doing well in Google search for certain keywords. I can't measure this in GA though. I would like the eBook to assist the SEO of my website overall. If I create a web page and 'embedded' the PDF into it will Google still crawl this page? At the moment we are also using this to collect email addresses, this is a nice to have and it is OK if people get the eBook without doing this (if they find a chapter in Google they currently don't have to enter their email address). I'm sure lots of people have eBooks now. What is best practice and the best way to use this as a tool to maximise SEO for the whole website (http://re-timer.com)? Thank you! Laura
Web Design | | LauraFalls1 -
Woocommerce SEO and Product attributes
Hi friends! I have a question that is advanced Woocommerce and seo-related.
Web Design | | JustinMurray
I'm seeing http://www.mywebsitex.com/pa_keyword/indexed in Google, but it cannot be properly optimized, and I would prefer to have a WordPress Page indexed for that keyword instead, which also lists those products and can be fully seo optimized. Woocommerce SEO plugin by Yoast lacks documentation and I have no clue if that would even fix this. I do have the Taxonomy (pa_keyword) set to not include these in the sitemap, but there doesn't seem to be a way to noindex/nofollow product attributes.
1. How can I best accomplish this?
2. Why are product attributes indexed by default?0 -
Internal Linking: What is the best practice for pages not included in Nav bar?
I never quite understood why internal linking was such a big deal for SEO, but now I'm having second thoughts and perhaps understanding it more. I always thought since most websites have a navigation feature--usually the menu bar located at the top and often another one in the footer--that internal navigation was usually already built in to most websites and therefore, a silly topic to make a fuss over; however, I may be the silly one after all. I am now creating pages that are not included in the navigation so.... What is the best practice for this? If I am creating say, pages for certain locations and those location pages begin to number in the hundreds, it makes my navigation bar a little too cumbersome to have all those pages in a drop down menu. So I made a Locations page and just link to all those pages from that page (and from nowhere else). But now I'm wondering if this could be a bad internal linking practice and perhaps hurt my online visibility as an SEO ranking factor. Is this a crawl problem? And if so, is there a better option that provides a good visitor experience while appeasing the search engines.
Web Design | | Dino640 -
Website Redesign SEO Checklist
I am looking for a comprehensive Website Redesign SEO Checklist. One of my customers is changing its website design (including URL structure) and I need all kinds of suggestions for a smooth SEO operation. Thanks in advance!
Web Design | | stradiji0 -
Where is the best place to put reciprocal links on our website?
Where should reciprocal links be placed on our website? Should we create a "Resources" page? Should the page be "hidden" from the public? I know there is a right answer out there! Thank you for your help! Jay
Web Design | | theideapeople0