Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best layout pages for SEO
-
Dear all,
what would be the ideal layout of a webpage for SEO? How would a homepage and landingspage look like?
Thanks in advance!
Best regards,
Ben
-
Dear Ruslan,
thanks for your input. It is insightful. I meant, though, what is the ideal wireframe layout for seo of a webpage. So how does the ideal structure of a webpage for seo should look like?
Thanks again for your input!
-
Hey Ben,
There many various factors need to be counted in on-page optimisation before you start linkbuilding.
- First of all make sure that your pages are accessible to Search Engines, check robots.txt
- Check if you keywords repeat several times (2-3 is enough) in your page's content
- It will be good if you will have the keyword in your page title, but don't keep only the keyword
for instance if your keyword is "dhow cruise" then the title can be "Unforgettable dhow cruise in US" - Avoid keyword stuffing in Document
- Avoid multiple titles on one page
- No more than one canonical URL tag
(correlation research has shown that pages which employ the targeted keyword(s) at the front of the title tag benefit greatly in the rankings. There is a direct relationship between proximity to the front of the title element and prominence/rankings as seen by the engines, and the further back in the page title the keyword appears, the worse the correlation with high rankings) - Keyword usage in image ALT attribute
- It should be less than 200 words on a page
- Appropriate usage of H1 tag (1 times is enough)
- Meta Keywords and Meta description should be filled it
- Keyword Usage in Bold/Strong/Emphasized/Italics also might help
- Avoid Excessive External Links
- Avoid long URLs
- Don's use a lot of ads on page
Also you can check this article about page layout http://www.vanseodesign.com/seo/page-layout-algorithm/
Cheers,
Russel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is managed wordpress hosting bad for seo?
hi, i would like to create my own website, but I am confused either to choose cpanel hosting or managed wordpress
Web Design | | alan-shultis0 -
Weird Layout on Initial Website Load?
Whenever I open my site from an uncached source, like google incognito, for a split second it displays purple links and a white background while it loads the rest of the content. I've included a screenshot. Is there any way to fix that.? The site is www.kemprugegreen.com. u8P9q
Web Design | | KempRugeLawGroup1 -
2 Menu links to same page. Is this a problem?
One of my clients wants to link to the same page from several places in the navigation menu. Does this create any crawl issues or indexing problems? It's the same page (same url) so there is no duplicate content problems. Since the page is promotional, the client wants the page accessible from different places in the nav bar. Thanks, Dino
Web Design | | Dino640 -
Multi-page articles, pagination, best practice...
A couple months ago we mitigated a 12-year-old site -- about 2,000 pages -- to WordPress.
Web Design | | jmueller0823
The transition was smooth (301 redirects), we haven't lost much search juice. We have about 75 multi-page articles (posts); we're using a plugin (Organize Series) to manage the pagination. On the old site, all of the pages in the series had the same title. I've since heard this is not a good SEO practice (duplicate titles). The url's were the same too, with a 'number' (designating the page number) appended to the title text. Here's my question: 1. Is there a best practice for titles & url's of multi-page articles? Let's say we have an article named: 'This is an Article' ... What if I name the pages like this:
-- This is an Article, Page 1
-- This is an Article, Page 2
-- This is an Article, Page 3 Is that a good idea? Or, should each page have a completely different title? Does it matter?
** I think for usability, the examples above are best; they give the reader context. What about url's ? Are these a good idea? /this-is-an-article-01, /this-is-an-article-02, and so on...
Does it matter? 2. I've read that maybe multi-page articles are not such a good idea -- from usability and SEO standpoints. We tend to limit our articles to about 800 words per page. So, is it better to publish 'long' articles instead of multi-page? Does it matter? I think I'm seeing a trend on content sites toward long, one-page articles. 3. Any other gotchas we should be aware of, related to SEO/ multi-page? Long post... we've gone back-and-forth on this a couple times and need to get this settled.
Thanks much! Jim0 -
Do pull quotes affect SEO positively or negatively?
I like the design element of a pull quote to ad interest and highlight an important point. If I use an exact quote from the page in a pull quote on that page, does that negatively affect SEO as duplicate content? Are there formatting or tagging methods that could help pull quotes to boost SEO? For clarity, by "pull quote" I mean a stylized bit of text that floats on a page in such a way that the body text wraps around it. It is actual text (not text embedded in a graphic) but it behaves like an image with text wrapping around it. Here's an example (in red on the right side): http://www.21ct.com/resources/news-room/21ct-announces-its-latest-us-patent-for-advancing-big-data-security/
Web Design | | kyle21ct0 -
From Google Sites to Wordpress - Anyone Ventured this SEO terrain?
We have a few sites in Google Sites - and they are ugly! We have a majority (40+) of websites in Wordpress. But we have a few websites just stuck on Google Sites, and since Google won't let you fully edit the HTML, add scripts, or implement any technology since 2000, we want to move. The sad problem - the Google sites are ranking well. We rank well in Manhattan, Atlanta, Dallas, and Philadelphia. The problem is - the sites do not give much room for growth - and the bounce rate is high because they are so ugly. Has Anyone moved from Google sites to Wordpress? Should we just stay with Google and bite the ugly bullet? My fear is that these sites will not allow for growth. It is hard to update them and even harder to make them look nice. To get a sample - beware: www.counselingphiladelphia.com Even another reason to leave: The slider is non-semantic and terrible SEO. Google won't allow a slider script with tags and a hrefs, so the only way to implement a slider is through a Google Docs Presentation that keeps sliding. I know - terrible SEO (#donthate) but we needed something. Any advice and thoughts would help! Thanks Mozzers!
Web Design | | _Thriveworks0 -
Page Size
Hello Mozers, What is the best page size ( or the max page size ie KB ) for a home page or a 2nd level page. Thank you - I appreciate you looking at this question. Vijay
Web Design | | vijayvasu0 -
Live Text in Navigation Vs. Image - Does this affect SEO
I recently was asked the question if having live text in the navigation vs and image affect seo. For example, refer to this link http://markup.io/v/avsaenq856kw the navigation highlighted is seperate images. The html elements read : /images/procedures.png"> Live text html reads like this: Breast » What is better for seo value, or does it now matter having live text or an image?
Web Design | | Red_Spot_Interactive0