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  4. What is keyword rich anchor text?

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What is keyword rich anchor text?

Link Building
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  • PeterRota
    PeterRota last edited by Jan 19, 2013, 4:29 PM

    So, I have searched around the internet but, I still can't find the answer.What is Keyword Rich Anchor Text? Is it basically just exact matching to the page. For example if my page was www.randonmpage.com would a keyword rich anchor text be randompage? Thanks.

    Peter

    1 Reply Last reply Reply Quote 0
    • ske11
      ske11 @PeterRota last edited by Jan 19, 2013, 6:27 PM Jan 19, 2013, 6:27 PM

      Hi Neil

      There is no problem with supplying an extra answer especially one as detailed as you have given

      1 Reply Last reply Reply Quote 0
      • riplash
        riplash @PeterRota last edited by Jan 19, 2013, 5:24 PM Jan 19, 2013, 5:24 PM

        Woops, didn't see Sean's reply when I posted mine! 🙂

        1 Reply Last reply Reply Quote 0
        • riplash
          riplash last edited by Jan 19, 2013, 5:25 PM Jan 19, 2013, 5:22 PM

          Keyword rich anchor text refers to links containing your target keywords within the link text -  as opposed to links which say "click here", "link", the domain name, the website name, and so on.

          If, for example, you sold grey outdoor widgets, keyword rich anchor text would be phrases like "Buy grey outdoor widgets online", "this selection of grey outdoor widgets", etc.

          Exact match anchor text - e.g. "grey outdoor widgets" - would be considered a type of keyword rich anchor text - but post-penguin, something to avoid overdoing. Instead you should be trying to get a variety of links, some keyword rich, some with no keywords at all (like "click here", the URL, etc). A smattering of exact match anchor text is still useful, though.

          1 Reply Last reply Reply Quote 3
          • PeterRota
            PeterRota @ske11 last edited by Jan 19, 2013, 5:20 PM Jan 19, 2013, 5:20 PM

            Okay thanks Sean, I appreciate it.

            Peter

            riplash ske11 2 Replies Last reply Jan 19, 2013, 6:27 PM Reply Quote 0
            • ske11
              ske11 last edited by Jan 19, 2013, 5:20 PM Jan 19, 2013, 5:18 PM

              Hi Peter

              Yes that is correct, if the page you are trying to rank is for the phrase "dog training" a keyword rich anchor text would be one that had dog training as the anchor test

              Hope this helps

              Sean

              PeterRota 1 Reply Last reply Jan 19, 2013, 5:20 PM Reply Quote 1
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