What is keyword rich anchor text?
-
So, I have searched around the internet but, I still can't find the answer.What is Keyword Rich Anchor Text? Is it basically just exact matching to the page. For example if my page was www.randonmpage.com would a keyword rich anchor text be randompage? Thanks.
Peter
-
Hi Neil
There is no problem with supplying an extra answer especially one as detailed as you have given
-
Woops, didn't see Sean's reply when I posted mine!
-
Keyword rich anchor text refers to links containing your target keywords within the link text - as opposed to links which say "click here", "link", the domain name, the website name, and so on.
If, for example, you sold grey outdoor widgets, keyword rich anchor text would be phrases like "Buy grey outdoor widgets online", "this selection of grey outdoor widgets", etc.
Exact match anchor text - e.g. "grey outdoor widgets" - would be considered a type of keyword rich anchor text - but post-penguin, something to avoid overdoing. Instead you should be trying to get a variety of links, some keyword rich, some with no keywords at all (like "click here", the URL, etc). A smattering of exact match anchor text is still useful, though.
-
Okay thanks Sean, I appreciate it.
Peter
-
Hi Peter
Yes that is correct, if the page you are trying to rank is for the phrase "dog training" a keyword rich anchor text would be one that had dog training as the anchor test
Hope this helps
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different URL (not homepage) showing up for main keyword
Hello, When we search for 'boutique hotels' the following URL appears on first page in Google UK: https://www.i-escape.com/united-kingdom/boutique-hotels While we're pleased to be ranking on first page, I was wondering why it hasn't picked up our homepage, as it has for our competitors. Does this simply mean Google deems this page more worthy of first page SERPs? Thanks again for your help Moz community!
Link Building | | iescape0 -
Second anchor text on page. Does it count?
Back in 2008 there was "proof" that the anchor text of a second link on a page would not be counted for the anchor text.
Link Building | | Stramark
In the MOZ starter guide it is still advocated: https://moz.com/learn/seo/anchor-text BUT in 2014 it was reported on searchengine land:
http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718
That the second link might be counted. Direct link to the matt cuts video from 28 may 2014
https://www.youtube.com/watch?v=5AsLWIuNNMU (Even in 2010 there where already some different opinions and work arounds.
https://moz.com/blog/the-first-link-counts-rule-and-the-hash-sign
https://moz.com/ugc/3-ways-to-avoid-the-first-link-counts-rule (2011) Question: did anyone recently test this recently? The deeper questions are:
1:is the LINK value counted if you have more that one link on a page to another page?
2: is the Anchor text counted if you have more than one anchortext to another page? The most interresting i have is that i have a menu from which i link to my important pages. Does it help to put extra links in the content to specific pages?1 -
Total Exact Match Anchor Text Percentage or a Few High Quality Exact Match Backlinks, which is better?
Hello, I was wondering if anyone could help me. I am trying to rank a web page for a competitive regional search term. Upon inspecting all the competitors’ backlinks they appear to using an overly high exact match anchor text to rank on the first page for this keyword. Somewhere in the region of 15 – 55% exact match anchor text. So the question is what does big G provide a heavier weighting for, A.) The total percentage of exact match anchor text for all your backlinks, until it reaches the point of over optimization. A higher percentage up to about 60% will help you rank in the top 3. Meaning I should change a 1,000+ backlinks on multiple domains to the exact match anchor text. B.) Or just a few backlinks with the exact match anchor text but from really high quality domains with a ‘Majestic SEO’ Trust and Citation Flow above 40. Any help would be appreciated, exact match anchor text is meant not to work but it still does.
Link Building | | tomfifteen0 -
Keyword variation.
Hello dear community, I'm just starting to really understand how seo and in-page optimization works that to SEOMoz. I have done alot of seo for my other pages in the bad way expecting great results which acually hurt me more than help 😞 So right now I'm working on application which takes screenshots of your desktop and upload small files on the portals you select. I have done the website (template and most of the content) but I would like to know when I'm going to start and build some links, what are some of the best keywords I should choose? I do understand already than this is not an exact math, but any kind of help would be awesome! I would like to focus more around "screenshot" keyword and not that much on file upload. I know I may ask kind of much, but anything is better. With great respect, Akhlis
Link Building | | akhlis0 -
Links and keywords
A rather simple question, If i have a paragraph and have the words cat, dog and bird would it be a good idea to have them all linking to the same url? or is better to have them all going to different urls?
Link Building | | Vetshopgroup0 -
How to have an internal call to action with an anchor that employs the correct internal linking practices?
I wanted to put a call to action in my internal profiles, but I'm not able to get out of the classic "check out" and "learn more" links. Right now the best copy I've been able to come up with is: <nickname>is using StyleJam for his web design portfolio - check out the benefits </nickname> Where "check out the benefits" is a link to my home page. I wanted to understand first of all how important this is, and second what techniques you use for internal calls to action. TIA.
Link Building | | ngw0 -
Competitor Targeted Keywords
What is the easiest way to about and specifically finding backlink anchor text and links for specific keywords? E.G Our competitor ranks highly for the term "Army Fleece Jacket" whats the easiest way to weed out the links which hold the most weight for this particular term?
Link Building | | Anest0 -
Do you think 3-way link exchanges help in keyword rank and overall PR authority?
I know traditional link exchanges aren't very valuable and Google doesn't respect them as much, but what about 3-way link exchanges?
Link Building | | visionnexus0