Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is keyword rich anchor text?
-
So, I have searched around the internet but, I still can't find the answer.What is Keyword Rich Anchor Text? Is it basically just exact matching to the page. For example if my page was www.randonmpage.com would a keyword rich anchor text be randompage? Thanks.
Peter
-
Hi Neil
There is no problem with supplying an extra answer especially one as detailed as you have given
-
Woops, didn't see Sean's reply when I posted mine!
-
Keyword rich anchor text refers to links containing your target keywords within the link text - as opposed to links which say "click here", "link", the domain name, the website name, and so on.
If, for example, you sold grey outdoor widgets, keyword rich anchor text would be phrases like "Buy grey outdoor widgets online", "this selection of grey outdoor widgets", etc.
Exact match anchor text - e.g. "grey outdoor widgets" - would be considered a type of keyword rich anchor text - but post-penguin, something to avoid overdoing. Instead you should be trying to get a variety of links, some keyword rich, some with no keywords at all (like "click here", the URL, etc). A smattering of exact match anchor text is still useful, though.
-
Okay thanks Sean, I appreciate it.
Peter
-
Hi Peter
Yes that is correct, if the page you are trying to rank is for the phrase "dog training" a keyword rich anchor text would be one that had dog training as the anchor test
Hope this helps
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I target two pages for the same keyword, but two different intents?
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company. We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people. I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
Link Building | | Wagster0 -
Sitemap.xml change to anchor links (converter)
Hi all, I would like import the sitemap.xml to an anchorlinks list. List with links navigatetion html ^^. Is there a posibility to use a tool or in excel? Because I will use 5000 products and 1000 brands.
Link Building | | Dreamgame20160 -
What is the difference between anchor text and external links?
I understand you 'Pro's' may fins this a silly question. But I'm a visual learner and I can't seem to grasp this. I've read the pages MOZ has provided on anchor text and external links and my question is, how are they different? And which one is more important to seo? Can someone who has a great ability to simplify things, please help me understand this. They seem very similar to me but, I know there has to be more to it. External links: External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source) **Anchor Text: **Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. Thanks is advance, Lauren.
Link Building | | MissThumann0 -
Tooltip text
Will adding tooltip text to al my links improve my rankings? I read some article, but it's a hell of a job to add tooltip text to al my links. i was wondering if it's worth the time: A tooltip text appears if the mouse hovers over the image or a link and is provided by using the TITLE attribute. A description of the image or the link then appears in the tooltip in a small yellow box (Internet Explorer). The TITLE text (tooltip text) gives a short description of a link or image. The difference between an ALT text and the TITLE text is that the ALT text is a short description that replaces the image if the image does not load. The number of links (internal and external) and images must be equal to the number of tooltips for every page. The number of TITLE text can be higher because ALT text can also be used for other HTML elements. Add Title texts to links or images for those which do not have them yet. Thanks!
Link Building | | Happy-SEO3 -
Adding Anchor Text in Blog Comments
Hi, could someone please let me know the correct html code to get an anchor text link in a blog comment please? Thanks!
Link Building | | Clicksjim1 -
Links under Rich Snippet Text?
I was curious how certain sites have links under their rich snippet texts? is it from google authorship? iaNqX.jpg
Link Building | | Modbargains0 -
Shortened url vs. anchor text
Are there any benefits to linking a shortened url vs. an anchor text when I am link building?Would linking via shortened link such as tinyurl cause problems with SERPS? Also, would it be more beneficial to short link to the homepage or landing page?
Link Building | | Modbargains0 -
Changing backlinks anchor text
Hi, I've read a few blog post here that suggests the strength of building links using your brand as an anchor text. This supposedly gives the site authority. Currently a chunck of the back links to my homepage are on generic terms i'm trying to rank for which doesn't seem to be working very well. I was thinking of contacting the various webmasters to change the anchor text to that of the site brand name but wondering if this will signal a manipulation of links to the search engines and potentially could be flagged as paid links? Has anybody done this before and what is the danger of doing this? Thanks Duke
Link Building | | clickangel0