Is it better to redirect a url or set up a landing page for a new site?

[Will_Craig]

Hi,

One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks.

It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea.

Any advice would be much appreciated

Thanks

[TomRayner]

If you can check through all the backlinks and can be sure that they're good quality links, I'd bop in a 301 redirect.

I look for two things when considering 301s: Traffic and live links.  Your client has both.

If she is serious about promoting the new site as the definitive website for her brand, then I'd put in the redirect.  For continuity's sake, you may want to make the new page similar to the old one, or carry the same brand messaging, but I think a 301 is much more preferential than a landing page.  It would pass on link strength and also not interrupt the user's journey.