Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it better to redirect a url or set up a landing page for a new site?
-
Hi,
One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks.
It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea.
Any advice would be much appreciated
Thanks
-
If you can check through all the backlinks and can be sure that they're good quality links, I'd bop in a 301 redirect.
I look for two things when considering 301s: Traffic and live links. Your client has both.
If she is serious about promoting the new site as the definitive website for her brand, then I'd put in the redirect. For continuity's sake, you may want to make the new page similar to the old one, or carry the same brand messaging, but I think a 301 is much more preferential than a landing page. It would pass on link strength and also not interrupt the user's journey.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Incorporating Spanish Page/Site
We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page. Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site? I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this. Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
WordPress Category page title h1 or h2
Hi friends, I know this is a minor technical change, but we are in an extremely competitive market and I don't want to have any points against us. On our WordPress Category pages i.e. http://www.domain.com/category/�tegory-title%/ I looked at the code behind the the Title of the category page, which is "Browsing: %Category Title%" The code is an h2. I look at the posts in the category archive below, and those are also h2's. The theme preview is here and you can click on Entertainment - Reviews to see exactly what I'm referring to - http://themeforest.net/item/smartmag-responsive-retina-wordpress-magazine/full_screen_preview/6652608 I changed the code for the "Browsing: %Category Title%" to h1, which I believe is more consistent and standard formatting. 1. Is this a correct technical on-page optimization? 2. Would it be beneficial to remove "Browsing"?
Web Design | | JustinMurray0 -
302 redirects, canonicalise or redirect (301)?
Hey Guys, I am fairly new to 'technical' SEO as I was lucky enough in my old role to have technical expertise in the team for things like this, now I am learning myself and it is a slow and painful process, so your expertise is soooo much appreciated! My I.T. dept say that I have 3 instances on my website where the Hybris platform is creating a 302 redirect automatically - the first: URL doesn't exist - Hybris creates a temp 302 - the system does not create case sensitive url's | http://www.example.fr/Example/Marques/0180/brand/CHANEL | URL doesn't exist | TRUE | 302 | | http://www.example.fr/Example/Marques/0015/brand/Giorgio-Armani | URL doesn't exist | TRUE | 302 |
Web Design | | eLab_London
| http://www.example.fr/fr/Example/marken/0507/brand/lancome | URL doesn't exist | TRUE | 302 | I believe these are being redirected due to the fact that capital letters are being created in the url. Multi-lingual redirects I have a German and French version of my site and whenever any switches from one URL to the other using our language selector a 302 is created. Dynamic URL elements Dynamic url elements and special characters are being created in the URL, I am not sure where this is happening, but my I.T. department would like me to go and see whether this is something that can be created by a browser. If anyone has any similar problems or have any advice or insights even, I would love to hear from you! Thanks 🙂0 -
2 Menu links to same page. Is this a problem?
One of my clients wants to link to the same page from several places in the navigation menu. Does this create any crawl issues or indexing problems? It's the same page (same url) so there is no duplicate content problems. Since the page is promotional, the client wants the page accessible from different places in the nav bar. Thanks, Dino
Web Design | | Dino640 -
Lots of Listing Pages with Thin Content on Real Estate Web Site-Best to Set them to No-Index?
Greetings Moz Community: As a commercial real estate broker in Manhattan I run a web site with over 600 pages. Basically the pages are organized in the following categories: 1. Neighborhoods (Example:http://www.nyc-officespace-leader.com/neighborhoods/midtown-manhattan) 25 PAGES Low bounce rate 2. Types of Space (Example:http://www.nyc-officespace-leader.com/commercial-space/loft-space)
Web Design | | Kingalan1
15 PAGES Low bounce rate. 3. Blog (Example:http://www.nyc-officespace-leader.com/blog/how-long-does-leasing-process-take
30 PAGES Medium/high bounce rate 4. Services (Example:http://www.nyc-officespace-leader.com/brokerage-services/relocate-to-new-office-space) High bounce rate
3 PAGES 5. About Us (Example:http://www.nyc-officespace-leader.com/about-us/what-we-do
4 PAGES High bounce rate 6. Listings (Example:http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf)
300 PAGES High bounce rate (65%), thin content 7. Buildings (Example:http://www.nyc-officespace-leader.com/928-broadway
300 PAGES Very high bounce rate (exceeding 75%) Most of the listing pages do not have more than 100 words. My SEO firm is advising me to set them "No-Index, Follow". They believe the thin content could be hurting me. Is this an acceptable strategy? I am concerned that when Google detects 300 pages set to "No-Follow" they could interpret this as the site seeking to hide something and penalize us. Also, the building pages have a low click thru rate. Would it make sense to set them to "No-Follow" as well? Basically, would it increase authority in Google's eyes if we set pages that have thin content and/or low click thru rates to "No-Follow"? Any harm in doing this for about half the pages on the site? I might add that while I don't suffer from any manual penalty volume has gone down substantially in the last month. We upgraded the site in early June and somehow 175 pages were submitted to Google that should not have been indexed. A removal request has been made for those pages. Prior to that we were hit by Panda in April 2012 with search volume dropping from about 7,000 per month to 3,000 per month. Volume had increased back to 4,500 by April this year only to start tanking again. It was down to 3,600 in June. About 30 toxic links were removed in late April and a disavow file was submitted with Google in late April for removal of links from 80 toxic domains. Thanks in advance for your responses!! Alan0 -
Question Mark In URL??
So I am looking at a site for a client, and I think I already have my answer, but wanted to check with you guys. First off the site is in FLASH and HTML. I told the client to dump the flash site, but she isn't willing right now. So the URLS are generated like this. Flash: http://www.mysite.com/#/page/7ca2/wedding-pricing/ HTML: http://www.mysite.com/?/page/7ca2/wedding-pricing/ checking the site in Google with a site:mysite, none of the interior pages are indexed at all. So that is telling me that Google is pretty much ignoring everything past the # or ?. Is that correct? My recommendation is to dump the flash site and redo the URLS in a SEo friendly format.
Web Design | | netviper0 -
What else should you call the Home page?
In the menu bar and footer the main page is called Home. Would it confuse people to rename it to Business Name Home or Business Name? How do you handle this?
Web Design | | CFSSEO0 -
Optimal redirect configuration from a misspelled domain that we own.
We have a handful of inbound links to www.t-chek.com (note the hyphen). Our normal site is www.tchek.com (no hyphen). We own both domains and have some sort of domain-wide redirect set up now. This works fine for traffic, but I suspect it's not optimal for SEO purposes. I came to this conclusion by looking in OSE and noticing that none of the inbound links to www.t-chek.com were also being attributed to www.tchek.com. 2 questions: Is it immediately evident what type of redirect I have in place now, or do I need to figure that out? Is the fix as simple as editing the .htaccess file on the hyphenated domain? I don't have direct control over the hyphenated domain, and I'd like to be able to know exactly what we need to do so I can request help from my IT department. I'd appreciate hearing your wisdom. Thanks!
Web Design | | SheriGolla0