Adding backlinks in old articles?
-
I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs.
My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?
-
It won't hurt to link from older articles, but I'd take a look at what kind of Page Authority / PageRank these older articles have before bothering. If new posts, without generating any new backlinks from external sites, are ending up with about the same authority as those old articles, new/old probably won't make much difference.
One thing you might want to bring into consideration is the level of traffic, and through what keywords, those old posts are getting - if they're on related topics to the pages you're trying to rank, you can channel some relevant traffic to these pages while you're building the links by creating some more visual emphasis (instead of just linking some anchor text within the post, use a call-out box to entice some clicks).
There are a lot of unknowns from my standpoint, but that's my advice based on what you've described.
-
Dave this is SEO-moz, so the whole purpose of my question was about SEO benefit
-
If you're inserting the links to improve user experience why does it matter? Just insert the links where it makes sense.
-
not exactly. I own 3 well established blogs that are on related topics. Some of the articles from each one are helpful to another and since linking from one helpful article to another would be good for the user experience, I am not really concerned about that.
What is your logic for the new articles over linking from the older articles?
-
If I understand your question correctly you're asking what is the best way to manipulate Google rankings with your network of blogs? Add links to old articles or write new articles?
My answer would be - on the new articles.
And bring down your network of blogs. It will come back to bite you one day.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Foreign Language Backlinks Be Valuable?
I've done a lot of searching on this subject, but I keep seeing conflicting answers. Are backlinks from foreign language websites valuable? For example, a travel website in English picks up a couple backlinks in Indonesian language (and other languages) from foreign sites that have a DA of 60-70 or higher. The topic is partially related, but the language is totally different. Would those links still be valuable for the English website's DA? Has this ever been answered conclusively? Thanks
Link Building | | David56751 -
How to identify spammy website before making backlinks on them
Hi, I search in google but didnt find a proper answer for this! maybe search an incorrect keyword! The question is, How can I find out a website that I'm going to make a backlink on is a spammy website? For example I did this guest bloging on this good website: Best Sure-Shot Organic Pest Control Approaches Every Gardener Should Know | Balcony Garden Web But it seems to be spammy because I use SEO POWERSUIT software that shows this backlink is 20% risk of google penalty! Is it right!? So how can we rest assured for making a quality backlink? I can not think any other way 😞
Link Building | | Shervin0 -
Will Testimonial Backlinks Work?
Hey guys, I am pretty new to the whole SEO thing. I did have an idea though. There are things that I like, IE restaurants in my neighbourhood. If I did a testimonial for say, my local pizza place that I really like, with a backlink to my site, would that be useful. IE "Jimmys pizza makes the best pizza in the neighbourhood by far
Link Building | | RafeTLouis
-RafeTLous president http://www.mybacklink.com" Assuming the page has good domain authority would that be helpful?0 -
Question concerning a freelance article link
Hey fellow Mozzers,
Link Building | | MountainMedia
I was performing a link audit for a client and came across a link linking to a deep page for our client with the link being anchored to a targeted keyword. It's a freelance article that is well written and deals with our client's industry but indirectly. The page has no PR but decent PA and DA. My question is, is there the possibility that Penguin would consider it spammy? The link is located in the author tagline at the bottom of the article. Any help would be greatly appreciated Thanks!0 -
SEO companies, Backlinks and Trade Secrets
I have spent so much time investigating what it takes to move my domain up the ladder. I have so far determined good quality optimized website and I am almost done with that. MOZ Rules! If I look at Open Site Explorer at my competitors it gives me some of their backlinks... Some people say backlinks are not as important anymore. But If I am in a Vacation Rental business and I can get other websites/blogs with high PA to post some good content that I write to link back to my website this should raise my SEO? Correct. I am fortunate that online media assets always seem to have articles such as "The best destinations this Fall", "Getting away for a long weekend", etc...... In the past I have been contacted by writers/bloggers that wanted to trade free stays at my homes for an article.... back then I had no idea what a PA was, but now I can at least point MOZ at their website to see if it is worth it. I was also thinking about hiring somebody to do this.....My question is two part... Am I on the right track about building good quality backlinks from high PA with truly good content. I have been writing articles now for 30 days along with this other stuff and have probably 10 unique pieces plus another 20 in our recent blog... When SEO companies call me weekly they all say "we can get you to the top 3 placements in 60 days or other say 3 to 5 months or others say 6 to 7 months." Being a business person I ask, "How do you do it? and what tools do you use?" I never get a straight answer, because they say it is trade secrets..... or they say they use internal tools.... This kills me! I do not want to do this myself, be an SEO company I just want to know the process a vendor will use to raise my SEO. If they were to say I have contacts at these 5 major websites and I am going to get your content listed on these websites... I would say great. 4 years ago I paid a company monthly for a year who moved my domain name from 70 to 35 but that happened in the first 3 months and then nothing. And he would never tell me what they were doing... plus now I realize my site optimization was crap. Out of 10 keyword phrases, the highest I got right now is 32 and a new guy on the block is less than 10 and has less content and backlinks... I wonder once my site optimization is done will that really really help me. Is it too much for a SEO to tell me specifics! I have purchased MOZ, Authority Labs, Buzz Stream, SEO tracker, I am committed to this... I have 15,000 facebook page likes and 80 you tube videos, pinterest and twitter too... M
Link Building | | nickcargill0 -
Should i disavow all backlinks?
I am facing a decline in my website over the past 90 days Im wondering if this is due to the recent penguin update. Can someone please give me some guidance? heres my site: USDALoanagency.com
Link Building | | briananglin0 -
Backlinks In Blogs
Hello! A direct competitor of my has a ton of backlinks exact anchor text on their inner pages coming from blogger blogs. How can they get away with this? Are they using different C blocks? Or are they paying for these links? The anchor text is Not anywhere in any of the blogs but it the side/bar colomn which follow through the entire site, so when I analyze the link anchor text OSE show ups several different pages from the same blog. Any help would be Greatly Appreciated!!!!! Thanks
Link Building | | TP_Marketing0 -
301 Redirect Domains with old links
I came across a nice discovery of about 20 old domain names that each have many root domains and a bit of DA. I want to know the best way to utilize them without any type of penalty. Currently, (as of an hour ago) I am 301 redirecting all of them to the most relative pages on a single domain. Will i get the majority of the link juice from the domains? I'm excited to see what will happen here. Thanks in advance, Daniel
Link Building | | seoninja200