Huge ranking difference between google and bing
-
I am trying to rank for the keyword "trash bags" I did a lot of on-page optimization and link building. We started ranking #2 on bing and yahoo but google seems to be stubbornly fluctuating between being as high as 20 and as low as 45 and even dropped our rankings for a couple of weeks. Is there any need for concern if google is acting so different from bing/yahoo?
-
Not really. I have seen that when I optimize or change elements of a page that are big SEO elements (Title,Htag,Content) Google usually goes through a fluctuation but then returns or improves upon my position. That is of course unless you "de-optimized" your pages for that term. Like pulling it out of strong SEO positions.
I would start to think about making changes if no improvements come after about 3-4 weeks depending on your crawl rate.
You might also want to check on some of the link building you have done to the page. Some of those links you built may be devaluing your page. Make sure you have a healthy backlink profile going to that page.
-
My site currently ranks #1 for my main keyword on yahoo and bing and has done for years. I used to rank #1-7 for the keyword on google and hundreds of related keywords. After penguin google hates our site now. We rank nowhere in top 200 for our keyword with no penalty applied, contacted google and they say no manual action has been taken. Its nuts.
Bit of a rant but from what I see if you try to rank for a keyword with anchor text in links google will punish you for it. Google is totally nuts. New sites with no links rank better.
My advice is to avoid any form of anchor text on site or off with your keyword trash bags in it. Just use your site name to try to dilute your link profile from trash bags.
-
Thanks Tom for your reply. I forgot to mention one point in my question - I used to rank for 'trash bags' somewhere by #13 and after I optimized the website to rank for that term it hasn't seen the daylight.
Does that change the question a bit?
-
I think of it as why did my mom tell me I couldn't go to the mall when my dad told me I could. Same question, asked of two people with the same goal (to parent their child), yet Mom took into account that I had been playing video games instead of doing homework, while Dad took into account that I had cleaned my room the previous weekend.
The two engines have different indexes and different factors they look for in ranking things. I'd be sure to check in Google Webmaster Tools to see if there are any notices to you there. Also look at who is ranking above you on Google and see if there's a reason you should be above them (do you have higher-quality content? more links? etc).
-
Hey Rachel,
I don't think it would be cause for concern per se. Google and Bing operate on completely different algorithms. You are definitely going to want to continue to work on your SEO until you see that ranking stabilize. It may just be an issue of time.
Hope that eases your mind a bit.
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What I am Doing Wrong with My Rank
Hi, I am doing something wrong but I don't understand what is the issue. The rank of my website for a particular keyword is by far lower than one of my competitors (they are in top 20 while I am not even in top 50 in google). I did all fixes recommended by MOZ, I have higher number of backlinks (natural built), relatively similar social media activities, bigger content but still I'm far away. Do you have any idea what is wrong? Best, Tony
Technical SEO | | Threeding.com0 -
Then why my site is not ranking
My website's DA and PAs are good compare with my competitors. Then why my site is not ranking.
Technical SEO | | Somanathan0 -
Bing indexing at a tiny fraction of Google
I've read through other posts about this but I can't find a solution that works for us. My site is porch.com, 1M+ pages indexed on Google, ~10k on Bing. I've submitted the same sitemaps, and there's nothing different for each bot in our robots file. It looks like Bing is more concerned with our 500 errors than Google, but not sure if that might be causing the issue. Can anyone point me to the right things to be researching/investigating? Fixing errors, sitemap crawling issues, etc. I'm not sure what to spend my time looking into...
Technical SEO | | Porch0 -
Why are Google search results different if you are log'd into Google or not?
I get different results when I'm log'd into my Google account associated with my website than if I'm not. The same country is occurring. So how can I rely on the google results I'm seeing? For instance my site is page 1 with the improvements I made based on SEOMOZ if I'm log'd in. Yet I'm not on the first 25 pages if I'm not logged in.
Technical SEO | | Romana0 -
Domain authority and rankings?
I have a site that sits in #1 position for its keywords right now. But it only got there about 1mth ago. The site is only about 6mths old with lots of link building. I check the domain authority and its only 37/100 with the #2, #3 sites having domain authority of 57 and 82 respectively. This site has like 800+ backlinks. While the #2 and #3 sites have 20,000+ backlinks. Does it mean that my site will LIKELY drop in rankings very soon? I know there is no certainty but wld you say that it is highly probable my site will drop?
Technical SEO | | jl2550 -
Google Off/On Tags
I came across this article about telling google not to crawl a portion of a webpage, but I never hear anyone in the SEO community talk about them. http://perishablepress.com/press/2009/08/23/tell-google-to-not-index-certain-parts-of-your-page/ Does anyone use these and find them to be effective? If not, how do you suggest noindexing/canonicalizing a portion of a page to avoid duplicate content that shows up on multiple pages?
Technical SEO | | Hakkasan1 -
My site ranking
Hello, I have a website and working more than 1 year ago,I worked hard last year and paid alot to make guys write articles from my website to other forums so my keywords rank high and got good visitors, then I get in much care in SEO and found SEOMoz with is very nice,when I downloaded the tool bar it was a shock to find my website is almost zero although the big effort I had, I can do more but I need to guide what I exactly need to improve my website,I almost read alot of the beginner PDF and got good information to work with and can hire people to help too. I did a real big work sharing my subjects and i can see them in top#5 google but for other sites and now i found I am still zero 😞 adding my links inside also didnt help or counted. attached the statistics of the website and the competitors site to let me know which important things to take care to jump over. would be very thankful for detailed help, Best Regards 1_01308477251.png 1_01308477465.png
Technical SEO | | nesr_20200 -
Google Website Optimizer
So if you are AB testing two pages: index.html and indexB.html Shouldn't I nofollow indexB.html? It has all the same content, just a different design.
Technical SEO | | tylerfraser0