Best Way to Use Date in Title
-
Hi,
I do most of the current copy for our blog which you can find here http://appointedd.com/blog/
I believe having a regular blog structure with a mix of irregular ad hoc posts to go in around these. So, for this blog, I write an article on "Beauty Industry News" every week.
Now, I don't want to use the same title for each post, so I've peen butting in the date after each one i.e. "Beauty Industry News - 24/04/13". Is this best practice or is there a better way of naming regular posts?
Thanks in advance!
-
It's all been said but here are a few more tips to get your going with the perfect page titles
http://seoandy.com/optimisation/perfect-webpage-title/#sthash.lcH9PSFM.dpbs
-
Hi Philip,
By all means add the last part if you wish to give you some consistency in the series, but make sure you append it at the end of the title. One thing to mindful of is not to make the title too long or it may end up being truncated by search engines. This SEOMoz guide should help.
-
Ah, thanks - that's very useful to know. I might try and incorporate a bit of the article content into the title as way suggested by Simon above.
Cheers!
-
Thanks very much!
I hadn't done that as I'd wanted to keep the sense of consistency week to week, but what you say makes a great deal of sense. Do you think it might might be better to highlight the main article content and then put a consistent part at the end.
As an example, today will mainly be focusing on a new UK cosmetic surgery review, so the title might be "Cosmetic Crisis: UK Cosmetic Report - Beauty Industry News" or do you think it better to simply leave the last part out?
Thanks!
-
I don't think there is a better way to name a dated document than by using a form of a date.
However, you might want to consider using a different format (because you've mentioned these posts were weekly), for example "Beauty Industry News - Week 13 of 2013". Just a personal preference though, no gains or losses in the search engines there that I'm aware of.
-
Why not differentiate each of your titles by the actual content so that you include relevant keywords in your titles?
For example if it's a blog about 'Beauty Tips for Women over 40' then make that the title rather than calling the post 'Beauty Industry News - today's date'. Page title is an important ranking factor so make sure that your title gives both the user and search engines a clue of what the content of the blog post actually is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices for publishing sponsored content
Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
On-Page Optimization | | Ben-R
Thank you in advance.
Best,0 -
Best Way to Handle Multi-Language Sites
In the last year we've made a few significant changes to the structure of our site - namely adding translations for a few languages. We have historically been gaining in organic search by about 10% each month, but in the last two months we've leveled out and seen a slight dip. I am wondering if this has something to do with the addition of the second language, and namely if there's a chance we've been penalized due to duplicate content. We have almost all pages / content on the site translated by a translator, but the way the development works the site will grab the english version if a translation hasn't been added - potentially adding some duplicate content? The URL structure remains the same, other than the addiion of the language - site.com/our-tour vs site.com/de/our-tour We also haven't translated the tour name itself, so that remains the same. Just wondering if anyone has any feedback on best practices here or things I should be looking out for. Thanks in Advance.
On-Page Optimization | | mkgreyound1 -
Google Indexing Wrong Title
Hey guys ! I have a wordpress website and also yoast seo plugin . I've set up a meta title which is : TV Online | Assistir Filmes| Notícias | Futebol |GogsTV . (I checked on some free tools to see , and they also show up this) but .... google is showing this : GogsTV: TV Online | Assistir Filmes| Notícias | Futebol . Seems they are trying to show my brand name first instead of my main keyword . I'm not sure why it doesnt indexes as i want ... Does anybody know how can i fix this . Thanks
On-Page Optimization | | tiagosimk0 -
What is the best way to optimize industries served pages?
eg. abcwidgets.com/industries/durable-goods What kind of keywords should pages like these target? Primary service offered + industry name or the reverse order? Something else? Thanks for your feedback!
On-Page Optimization | | benjdonahower0 -
Google Results Title Tag HELP
Can anybody tell us why Google changes your title tag in the SERP? If you check out the below link or type in 'days inn', you will see the 2nd result for www.daysinnrc.co.uk just says 'Days Inn' but on the actual site the title tag for this page is 'Days Inn UK | Days Inn | Daysinnrc.co.uk' http://www.google.co.uk/#hl=en&sclient=psy-ab&q=days+inn&oq=days+inn&gs_l=hp.3...4110.4110.4.4297.1.1.0.0.0.0.0.0..0.0...0.0...1c.1.kWVC24EnCHE&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=7680231318a44bb0&bpcl=35466521&biw=1920&bih=934 This has happened with another site too, does anybody know why? Thanks
On-Page Optimization | | SEOwins0 -
Duplicate Page Titles?
I'm running a campaign report within SEOmoz & am getting 9 pages that appear on this report. They all happen to be our author pages www.example.com//author/admin We have multiple authors. Is there a proper way that I should take care of this? Also as a side note, I'm using Yoast Wordpress SEO plugin, is there a setting on their I should change that will fix this issue? Or is it an issue at all? Thanks, BJ
On-Page Optimization | | seointern0 -
Which method should I use for my URL structure?
I have an existing site that is currently utilizing a structure that is like this: http://www.mysite.com/Ohio/City-of-Cleveland-PRODUCT-NAME Should I restructure it like: http://www.mysite.com/Ohio/City-of-Cleveland/Product-Name We are doing very well with very specific searches already but are sometimes coming in 2nd and 3rd place. For example: If I search for CLEVELAND PRODUCT NAME I always come up in the top three and about 60% of the time I am #1. I want to make it better. We have only launched in 4 states but plan on launching an additional 4 states over the next few weeks and I want to make sure we are building things properly. Any feedback would be wonderful. As usual, thanks everyone!! -Alex
On-Page Optimization | | dbuckles0 -
How? Title in Google differs than actual title tag
Just curious on how sites do this? If you search for a video (perhaps Green Lantern Trailer), you'll see the YouTube results in Google/Bing listed as YouTube - Green Lantern Trailer but when you go to the page, the actual title tag displayed is Green Lantern Trailer - YouTube I've seen other sites do this too. I'm just curious what they are doing (I don't see any other title tags in the html)? I thought your title tag is what is displayed in SERP? Thanks,
On-Page Optimization | | NicB10