Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog articles on website vs submitting to article submission sites
-
I had some articles created for a client. The site is on WordPress. I'm wondering if it is best to add the articles to the blog page of the website or if it is better to submit the articles to ezine articles. Or can I submit the same article to both places? Is there a strategy that should be followed generally speaking when creating content for the blog vs article submission sites? The goal is to increase the ranking for target keywords. I realize that the answers could take a lot of different directions. But generally speaking I would like to know, If I have an article where is the best place to add it to achieve better rankings for target keywords? Thanks for the help.
-
You could post the originals on your main website first and then rewrite the articles and syndicate them on other sites for backlinks, Generally speaking I don't think its a good idea to post the same content to your own site and other sites, though if you really must do it make sure the article is indexed on your site first before you post it elsewhere.
Also please be aware that you probably wont just get just 1 backlink if you post to Ezine as a lot of people syndicate the articles it would probably lead to the article being posted in a lot of places so be careful with exact match anchor text and generally don't post the same content on Ezine and your main money site.
Hope that helps!
-
Yes, there is a down side to putting them in both places and that is duplicate content. You can use cross-domain canonicals to indicate which is the original one, but if you don't have control over the other site, you cannot be sure they will cooperate.
-
I'd mix things. The best, most informative, image rich article should go on the client's website (they'll attract natural links over time, which are the best), some good articles could be written for gust blogging (work only with high quality blogs), a few articles on article directories.
-
If they are kickass quality articles then post them on your own website.
If they are crappy then give them to your competitors.
If they are in between then improve them to kickass quality.
-
As a recommendation, do not use article submission sites. Most of them are of low quality and contain a lot of spam. Instead try outreaching bloggers or webmasters for guest post opportunities on related-niche websites.
As for post the article on your blog vs another website, it really depends on a lot of factors, including the article's target audience, how popular is the website you'd be able to submit it to, where in the lifespan of your blog are you, what your goals are, etc.
There's an excellent article with a lot of opinions that cover this topic: http://thinktraffic.net/guest-post-or-own-site
Hope this helps!
-
Thanks for your response Linda. The content is definitely unique and good quality. I believe it could be of higher value, but I do believe that it does provide value.
Is there a downside to putting the content in both places (blog and article submission site)? If the content should be different do you have any suggestions in determining what content to put on the blog vs an article submission site?
Thanks.
-
It can sometimes make sense to submit content to a site that has higher visibility and traffic than yours to get the exposure, but in general the best place to put your own content is on your own site, certainly if you want to rank for target keywords.
Also, you mention that you had some articles created for a client. Keep in mind that if this is content that is churned out in bulk, it is not likely to do well. You should make a point of using unique and high quality material.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Guest Blogging Question? How many links in an article?
I am being offered by a blog to have more than 5 links in an article that points directly to our money sites. The blog is in the same niche. This is the first time i am being offered more than 2-3 links in an article. Should i do it? How many links should be in an article so not to be penalized by Google? Does it look unnatural to have more links in an article that points to the same site but different pages? Thanks
Link Building | | WayneRooney0 -
Content - Onsite Blog vs Article Submission
Hey Folks, First post! I have a 4 year old site with reasonable authority (49) and lots of content. Easy first question. I plan to create lots more unique, useful and relevant content however I'm in a quandary as to whether to: A. Post the content on our sites blog or B. Submit the article to an article directory like ezine-articlesand backlink to my site. Is one better than the other? Thanks, Richard
Link Building | | Rich-O0 -
Reposting Blog posts on 3rd party sites
We have a few informational blog posts that are valuable to some readers. We have posted them in our blog but were contemplating posting them on 3rd party blogging websites such as Blogger, Squidoo, etc.. Ideally we would continue to maintain these accounts with multiple blog posts, but would all be reposts of the original blog. These are not half english blog posts just hoping to gain a better Google rank. They will provide value to the readers who might not be finding their way to our website directly. Is posting these blog posts on the 3rd party websites, linking back to the original article and maybe some products that are related to the specific document going to negatively affect our rankings due to the duplication of the content?
Link Building | | wishmedia0 -
Website/blog list to get quality backlinks?
Hi Everyone says quality backlinks increase ranking of your website. Can you please suggest a list of good websites and blogs from where I can get quality backlinks and how to do that. I have one person at my disposal full time to do manual commenting or any manual tasks for getting backlinks but how should i approach this problem (of getting backlinks). Where do I start. For information, my website provides online services (its an ecommerce site) and also has a blog in subdirectory. refer to www.geekwik.com www.geekwik.com/blog Would like to become top ranker on search for these services (eg 'logo design services', 'website programming', 'content writing', 'hire virtual assistant' etc) Also anyone interested to become our SEO consultant or SEO service provider (of course paid) is most welcome 🙂 Thanks in Advance!
Link Building | | geekwik0 -
What after I place a blog comment
I have started commenting on high PR DoFollow blogs more strongly off late. I don't do it just for the heck of it. I comment on relevant posts, go through them nicely and make sensible comments. This way I make sure my comments are not removed by the admin, What I want to know is... What after I make the comment and put my website's URL there? Does that mean I have got a backlink already? Or do I need to do something else too to make sure Google recognizes that as a backlink? I have the same question regarding forum postings too.
Link Building | | KS__1 -
Submit link wheel
I have created 5 spokes like wheel in last month I used the following sites to create my link wheel hubpages.com wordpress.com blogsopt.com blog.com squidoo.com I could find that all links are indexd by google search engine . I know that some SEO expert says they ypur link wheel shumitted to social bookmark and rss feed. Do i have submit this to social book mark and rss feed ? Because this is already indexed. If i submit to them what will be the effect
Link Building | | wise950 -
Myblogguest how to get your articles out and about?
Hi, I'm a member now of myblogguest.com website, I have paid for the pro subscription and have uploaded 1 article (basically to just see how the system works). I've got 15 articles a month which I want to pump out to blogs but has anyone got any tips using the myblogguest system to get blog websites to pick these up? I think I have been fair, 500 words of unqiue content with 1 anchor text link in the body, thats it. In an ideal world I would love it if I had 15 articles all being grabbed by 15 different blogs each month. By the looks of it, that's wishful thinking!
Link Building | | activitysuper0 -
Iframes vs links
Obviously, websites can link to another web site using iframes, and Google and other search engines do seem to have some capability to index the content. What I want to know is what is the difference in value passed between a regular link and an iframe link. <iframe src="http://www.targetwebsite.com/targetlink"><br /><br />will have the same page ranking effect on the target web site as this link: <br /><br /><a href="http://www.targetwebsite.com/targetlink">link</a><br /><br />Alternative, would it work to include an invisible actual link right before the iframe, like this: <br /><br /><a style="display: none;" href="http://www.targetwebsite.com/targetlink">link</a><br /><iframe src="http://www.targetwebsite.com/targetlink"/></p> <p><span style="color: #5e5e5e;">The reason is that we are building a product recommendation engine, for a branded cosmetology school in order to get our concept salons to link back to use and I was curious if creating a version they can use as an iframe will give us link benefit.</span></p></iframe>
Link Building | | incept0