Does combining keywords in the page title help or hurt you?
-
I am working on a site which sells elliptical equipment. I used Google Adwords to determine number of searches on the following keywords:
Elliptical trainer – 3.,600 searches
Elliptical machine – 14,800 searches
Elliptical trainer machine - 22 searches
I am currently optimizing “elliptical trainer” – but after seeing results above would also like to optimize “elliptical machine”. My question is: if I add “machine” to “elliptical trainer” will Google now only read “elliptical trainer machine” or will it read “elliptical machine” in addition to “elliptical trainer”. How do you know what word or “chunk” of words Google picks up?
-
I'm going to go against the grain here and say that I don't think you need or want separate pages. These are synonyms. The phrases are obviously semantically related. When I type "elliptical machine" and search on Google I see results with the world "elliptical trainer" in bold as well. If it were me and I had one category page to optimize I would title it something like:
Elliptical Machines - StoreName Has the Best Elliptical Trainer Brands in Stock for Less!
Or some variation that allows you to get both of those two-word phrases in there once.
If you do have the opportunity to optimize more than one page, and both are equally relevant to the searches (e.g. Home page and category page), then I agree that you should target one per page, though I would intersperse the other variation here and there on each page too.
Product pages are likely going to rank best for the brand/model of machine/trainer so you can just write naturally and use each keyword interchangeably (e.g. The BrandX elliptical machine is an excellent value, combining affordability with the features, style and durability of the more costly elliptical trainers on the market...)
-
I agree completely...and yes I think when it's not possible to have individual pages, combining but doing so strategically and sparingly is key here. You want to maintain good keyword density for your most lucrative keywords.
-
While I agree with the above comments, it's not always that easy i.e. an ecommerce product page when there is more than one way of naming the product. Also, 1000+ words of unique content on each page in that scenario may look a little bit odd (most people just want a product description and specifications, if necessary).
If she can make two pages, terrific! If not, is it better to combine your keywords?
-
Create a page with your keywords properly optimized for each keyword. Make sure you create 1000+ words of valuable content and build links to each individual page. Another thing you might consider is scrolling down to the bottom of Google for those keywords and creating more pages based on keywords Google suggest. Internally link all your pages together using variations of your keywords.
-
Hi Christle,
I too agree with SEO5 response. All the best.
Ben.
-
Hi Christie,
Based on the search volume, both the keywords warrant their own individual pages. I would suggest sticking with one keyword per page for optimization for best chances to rank for that keyword.
Cheers,
SEO5
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Country Wise Keyword difficulty
I want to know that how it is possible that global and country-wise keyword difficulty should be the same. Please help me out understand this confusion.
Keyword Research | | Daie80 -
Keyword Density and ALL CAPS
Hello everyone, New member and first time asking a question! Having a disagreement about keyword stuffing on a home page. The client has 14 mentions of their brand all IN CAPS. So it's sentences like ... BRAND was established in 1968 and has become one of the biggest leaders in the donut industry. In fact, BRAND has created a strong BRAND community ... etc. [the lead paragraph is three sentences and four mentions of BRAND] A design agency that is also in the picture says that this is fine because the word appears naturally in the sentence. Can you either 1) tell me I'm wrong and explain why or 2) give me some ammo to give to my client to support my argument. Thanks! Lisa
Keyword Research | | ChristianRubio1 -
Keyword every blog post?
Hi Should I be looking to keyword every blog post I write? Obviously the point in a blog for most of us is to draw in traffic so should I keyword research every blog post and use that as keyword? What if there is no keyword stats for the blog im writing? I guess I just use a keyword I make up anyway and hope people type it? Thanks Chris
Keyword Research | | mrcsleonard0 -
How to optimize home page for several keywords
My issue is this. I'm getting a lot of "F" grades for certain keywords to my homepage using MOZ. the thing is I can't add to many keywords to title tag without going over 65 characters. It seems the title tag is most important and even though i have keywords in content and everything else, without title tag keyword its useless. can creating more than one title tag help or will that make things worse with search engines?
Keyword Research | | DrMcCoy0 -
Keywords/URL
Greetings! I've read previous posts on this topic, but wondering if something has changed recently...On the on-page grading, the following was suggested:Use Keywords in your URL - high importance - easy fix _(In the past it has read difficult fix). _Could it be as easy as creating a new page with the name in the url, then redirecting to it? My site is www.enchantingquotes.com and the keyword that brings in virtually all of business is "wall quotes". I've read in the forum this isn't worth the trouble of trying to do, but the "easy fix" comment has me wondering...?Any help is much appreciated....I'm been trying to recover from a recent unexplained drop in rank. Ugh! (So feel free to analyze my site LOL!) :DA huge thanks for any advise!
Keyword Research | | eqgirl0 -
Checking history of keyword rankings
When working on a new client how can we look in to the history of keyword rankings? I would like the last 2 years but they have been tracked by me for only 1 month?
Keyword Research | | dynamic080 -
Assesing which keywords to target
Hi Looking for some advice: Situation: Starting and SEO campaign for the French market. We have extensive keyword data from our adwords account as this has been running for a few months. Questions: What should we be looking out for in relations to keywords to target in the seo campaign? How many keywords is it sensible to target or chase? (one person dedicated to the French seo campaign) Thanks for your help, Andrew
Keyword Research | | fleurya0 -
Keyword Traffic Estimator Tools
Hello, I'm relatively new to SEO and looking to find a good tool for estimating the search traffic volume of different keywords in order to focus efforts on higher yielding terms. Right now I'm using Google's traffic estimator but it doesn't seem to have much data for long-tail keywords. Is anything else out there better or more accurate? Thank you!
Keyword Research | | rawberg0