Meta Title Pipes and Spacing
-
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters.
Does anyone have any feedback on the spacing in between the pipes ( | ) ?
IE: Internet Marketing Company | Denver SEO | Brand Name
Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as:
IE: Internet Marketing Company|Denver SEO|Brand Name
Any information will be super helpful. Thanks for your help!
-
I think this video from Matt Cutts can help with this issue: http://www.youtube.com/watch?v=jHSqLYUPq8w
In a nutshell: pipe is ok as a separator and it dosen't really matter if it's glued or with spaces but you should do it the way it's easier for the users to read - and that will be with spaces.
Hope it helps.
-
It's good practice to include spacing but Google can make the distinction. That being said, I would recommend just using spacing and no pipes if you don't have space for three characters it looks much better.
-
Forget about how the Search Engines see this for a second and think about how a potential user sees it. Play the customer. Pretend you are them. Are you them yet? Good, let's proceed:
Look at these two results and decide which one you want to click:
Internet Marketing Company | Denver SEO | Brand Name
Internet Marketing Company|Denver SEO|Brand Name
Bet I know which one you chose.
Don't stuff! Take care with your titles! Titles are the single most important aspect of your digital marketing campaign! This is the first thing that a potential customer will see when coming to your site. Make them want to click it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old DMOZ description showing up in SERP meta description.
I have a client whose home page meta description on the SERPs is not matching the description n the meta data. The SERP description is from an old DMOZ description. Any idea about the best way to update this?
On-Page Optimization | | bdcseo0 -
URL / Meta info for Author bio pages
When you create a biography page for authors that point back to their G+ account, do you include any other signals in the URL other than the authors name? For example, would you use www.domain.com/sam-spade or www.domain.com/sam-spade-biography, etc? Similar question for the meta description. Do you add any signals there? Or, is rel=author strong enough. Best,
On-Page Optimization | | ChristopherGlaeser
Christopher0 -
Meta descriptions better empty or with duplicate content?
I am working with a yahoo store. Somehow all of the meta description fields were filled in with random content from throughout the store. For example, a black cabinet knob product page might have in its description field the specifications for a drawer slide. I don't know how this happened. We have had a programmer auto populate certain fields to get them ready for product feeds, etc. It's possible they screwed something up during that, this was a long time ago. My question. Regardless of how it happened. Is it better for me to have them wipe these fields entirely clean? Or, is it better for me to have them populate the fields with a duplicate of our text from the body. The site has about 6,500 pages so I have and will make custom descriptions for the more important pages after this process, but the workload to do them all is too much. So, nothing or duplicate content for the pages that likely won't receive personal attention?
On-Page Optimization | | dellcos1 -
Meta Description Question
Is it ok to put your domain name in the meta description if that is the name of your company? so if my company name is BlaBla.com and I want to have a meta description like Shop for your next Widget at BlaBla.com. We have Widget in 30 colors. Free shipping for orders over $50. and I am obviosuly promoting the widget page is this ok. I am concerned that Google will not like the domain name in the meta description. After Peguin I am paranoid about my shadow.....LOL
On-Page Optimization | | freestone0 -
Issue: Duplicate Page Title
When you are in Error status for Duplicate Page Titles - but it is because of the root domain: Example.com and Example.com/index How to you go about changing the title of the same page without looking un-natural. My client has built his site with the - index file pulling to the root - but the crawlers are seeing TWO separate pages - when in reality they are the same. Riddle me this batman?
On-Page Optimization | | Chenzo0 -
My blog title is getting added to my post title and I can't figure out how to remove it
Hello everyone, I am sure most of you guys know how to do this. I am finding that when my posts are listed in google, my blog title is added to my post title. 2 questions. 1. Is this hurting my rankings because the blog title is diluting my keywords making it look like I have a huge title? (the on page optimizer is dinging me for this. 2. I use a self hosted wordpress blog with the all in one seo plugin. Does anyone know how to remove the blog title from being appended to the post title? I thought I could do that in all in one seo by checking the rewrite title box and just having it say %post_title% but that didn't fix it. Also it was doing it before I checked that box as well. Any other ideas to try? Thanks
On-Page Optimization | | FastLearner0 -
Potential Duplicate Title Tags On Sibling Pages
Edit I'll take the fall on this one, seems I could have asked my quesiton in a more clear manner. I was cruising other questions and finding a whole of answers that I suspect were not truly intended to help, but maybe help and earn Mozpoints. Wasn't fair of me to label those answering here with that. I will work better on the wording of my questions! 🙂 Edit Either I am asking my question poorly or I am learning there may be a rush to get points by throwing up any old answer...it very well may be the former which I am open to feedback on. Each page is to stand alone and hopefully rank well for the neighbourhood name and in conjunction with another relevant keyword phrase. There is no 'duplicate' version of any pages. * On a site there are numerous pages that provide real estate listings broken down by neighbourhood. Each containing similar content, a abbreviated version of the listings, often spanning 2 or 3 pages. These are 3rd level pages. Properties->Calgary Neighbourhoods->Evanston The title tags created are: Evanston Homes For Sale - NW Calgary Real Estate Panorama Hills Home For Sale - NW Calgary Real Estate Etc. for about 15 or so pages. Then they start again for another area of the city: Sagewood Homes For Sale - Airdrie Real Estate Woodside Homes For Sale - Airdrie Real Estate At this point there is no text on the actual page outside of the listings...an example of similar listings on another site - http://www.experiencerealtygroup.com/BaturynandDunluceHomes.ubr Do you think the SE's will see these as 'proper' use of the Title Tag or duplicate or other practices they tend to frown upon? It is a logical way of creating the title and obviously creating a unique version for each page would not only be tough to scale on some sites with 100's of these pages, they would become a little silly and not much use to the searcher in the SERPs Thanks for any help!
On-Page Optimization | | kyegrace1 -
How unique should meta descriptions be?
I understand that it is a best practice to write a different meta description for each page. However if you have 50 pages on a topic that are similar, is it okay to just change a couple words. For instance if you have a page about how to get an SEO job in each state, can you use the same meta description 50 times but change just the state name. Or is it much better to vary the meta descriptions significantly. Thanks!
On-Page Optimization | | SparkplugDigital0