Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best Practice For Company/Client Logo Endorsement
-
Article: http://searchengineland.com/homepage-sliders-are-bad-for-seo-usability-163496
I came across the following article and somewhat agree with the authors summary.
I find sliders a distraction to B2B users and overall offers no SEO benefits.Scenario
As a service provider, over time I have worked with many high profile blue chip comnpanies. As part of my site redesign, I'm looking to show users my client achievements.My initial thoughts are to carry out the following:
On the home page I'm looking to incorporate some high profile company logos (similar to http://www.semrush.com) with a hyperlink "more customers" to the right of logo caption. The link will take the user to a dedicated page (www.mydomain.co.uk/customer) showing a comprehensive list of company logos.
Questions
#1 Is the above practice good or bad.
#2 Is there a better way to achieve the aboveAny other practical advise on user experience, social engagement, website speed, etc would be much appreciated.
Thanks Mark
-
As Mike pointed out, this is pretty subjective and I think you can pretty easily make either argument. I think I'd tend to avoid the slider as it takes up a lot of space, but that's just an opinion. If you really want to find out if one is better than the other for conversion, test it using software such as optimizely! Otherwise, I'd go with your gut.
To answer your questions:
1. I think the practice you described sounds good, should help establish credibility and trust, right?
2. Using the SEM Rush example, I might add a quote from one of the above clients for added credibility. On your /clients page, I'd probably do a couple things: I would add quotes/testimonials for each logo if possible - it's one thing to work with someone, but it means a lot more if you have a quote from them. Second, I'd look at doing case studies if possible.
As I mentioned earlier, you should really test everything. Everyone has an opinion about CRO that's based on their experience but every vertical, niche, and company is different as are their customers so don't just take someone else's word for it. Test everything!
-
Hi Mark,
I disagree with a lot of the points in that article. Sliders/Carousels can be done well. In many cases, I don't think brands are trying to rank for their homepage for anything other than their brand name - therefore, this strategy is serving its purpose.
IBM uses this strategy and is successful. SAP uses this strategy and is successful. And even Apple uses this strategy and is successful (I think I might have just blown a few minds with this bomb).
To your questions:
-
I think showing a representative sample of the logos for the companies you help is fine. Whether it is just 5 and they click a link to go to the dedicated page OR if you use a mini slider/carousel to show the wide range of companies on the homepage.
-
You could consider using a slider of sorts that would have a high profile company logo and a quote from someone at that company that is saying how awesome your services are... if you could get like 5 or so quotes/testimonials like that... that would be pretty awesome - in my opinion.
When done correctly, any of the text you use should be able to be indexed by crawlers, so no FLASH and no crazy difficult javascript.
If you think this is a differentiator and will help people select you as their service provider, then this is a great idea. If you are just looking to make you site look cool, you could just have a page accessible from your navigation that would like to a comprehensive list of company logos.
Hope this helps.
Mike
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image URLs - best practice
Hi - I'm assuming image URL best practice follows same principles as non image URLs (not too many files and so on) - I notice alot of web devs putting photos in subdomains, so wonder if I'm missing something (I usually avoid subdomains like the plague)!
Intermediate & Advanced SEO | | McTaggart1 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Help FORUM ( User generated content ) SEO best practices
Hello Moz folks ! For the very first time im dealing with a massive community who rely on UGC ( user generated content ). Their forum is finding a great deal of duplicate content/broken link/ duplicate title and on-site issue. I have Advance SEO knowledge related to ecommerce or blogging but new to forum and UGC. I would really love to learn or get ressources links that would allow me to see/understand the best practices in term of SEO. Any help is greatly appreciated. Best, Yan
Intermediate & Advanced SEO | | ydesjardins2000 -
Best practice for expandable content
We are in the middle of having new pages added to our website. On our website we will have a information section containing various details about a product, this information will be several paragraphs long. we were wanting to show the first paragraph and have a read more button to show the rest of the content that is hidden. Whats googles view on this, is this bad for seo?
Intermediate & Advanced SEO | | Alexogilvie0 -
Best Practices for Moving a Sub-Domain to a Sub-Folder
One of my clients is moving their subdomain to a subfolder on their main domain. (ie. blog.example.com to example.com/blog) I just wanted to get everyone's thoughts on some best practices for things we should be doing/looking for when making this move.? ie WMT, .htaccess, 301s etc? Thanks.
Intermediate & Advanced SEO | | DarinPirkey0 -
Duplicate Content www vs. non-www and best practices
I have a customer who had prior help on his website and I noticed a 301 redirect in his .htaccess Rule for duplicate content removal : www.domain.com vs domain.com RewriteCond %{HTTP_HOST} ^MY-CUSTOMER-SITE.com [NC]
Intermediate & Advanced SEO | | EnvoyWeb
RewriteRule (.*) http://www.MY-CUSTOMER-SITE.com/$1 [R=301,L,NC] The result of this rule is that i type MY-CUSTOMER-SITE.com in the browser and it redirects to www.MY-CUSTOMER-SITE.com I wonder if this is causing issues in SERPS. If I have some inbound links pointing to www.MY-CUSTOMER-SITE.com and some pointing to MY-CUSTOMER-SITE.com, I would think that this rewrite isn't necessary as it would seem that Googlebot is smart enough to know that these aren't two sites. -----Can you comment on whether this is a best practice for all domains?
-----I've run a report for backlinks. If my thought is true that there are some pointing to www.www.MY-CUSTOMER-SITE.com and some to the www.MY-CUSTOMER-SITE.com, is there any value in addressing this?0 -
Best practice for duplicate website content: same root domain name but different extension
Hi there I have a new client who has two websites: http://www.bayofislandsteambuilding.co.nz
Intermediate & Advanced SEO | | turnbullholdingsltd
http://www.bayofislandsteambuilding.org.nz They are the same in every regard apart from the domain extension (.co.nz & .org.nz) which is likely to be causing them issues with Google ranking given the huge amount of duplicate content. What is the best practice approach to fixing this? Normally, if I was starting from scratch, I would set one of the extensions as an alias which redirects to the main domain. Thanks in advance. Laurie0 -
What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?
Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?
Intermediate & Advanced SEO | | GSI0