Best Practice For Company/Client Logo Endorsement
-
Article: http://searchengineland.com/homepage-sliders-are-bad-for-seo-usability-163496
I came across the following article and somewhat agree with the authors summary.
I find sliders a distraction to B2B users and overall offers no SEO benefits.Scenario
As a service provider, over time I have worked with many high profile blue chip comnpanies. As part of my site redesign, I'm looking to show users my client achievements.My initial thoughts are to carry out the following:
On the home page I'm looking to incorporate some high profile company logos (similar to http://www.semrush.com) with a hyperlink "more customers" to the right of logo caption. The link will take the user to a dedicated page (www.mydomain.co.uk/customer) showing a comprehensive list of company logos.
Questions
#1 Is the above practice good or bad.
#2 Is there a better way to achieve the aboveAny other practical advise on user experience, social engagement, website speed, etc would be much appreciated.
Thanks Mark
-
As Mike pointed out, this is pretty subjective and I think you can pretty easily make either argument. I think I'd tend to avoid the slider as it takes up a lot of space, but that's just an opinion. If you really want to find out if one is better than the other for conversion, test it using software such as optimizely! Otherwise, I'd go with your gut.
To answer your questions:
1. I think the practice you described sounds good, should help establish credibility and trust, right?
2. Using the SEM Rush example, I might add a quote from one of the above clients for added credibility. On your /clients page, I'd probably do a couple things: I would add quotes/testimonials for each logo if possible - it's one thing to work with someone, but it means a lot more if you have a quote from them. Second, I'd look at doing case studies if possible.
As I mentioned earlier, you should really test everything. Everyone has an opinion about CRO that's based on their experience but every vertical, niche, and company is different as are their customers so don't just take someone else's word for it. Test everything!
-
Hi Mark,
I disagree with a lot of the points in that article. Sliders/Carousels can be done well. In many cases, I don't think brands are trying to rank for their homepage for anything other than their brand name - therefore, this strategy is serving its purpose.
IBM uses this strategy and is successful. SAP uses this strategy and is successful. And even Apple uses this strategy and is successful (I think I might have just blown a few minds with this bomb).
To your questions:
-
I think showing a representative sample of the logos for the companies you help is fine. Whether it is just 5 and they click a link to go to the dedicated page OR if you use a mini slider/carousel to show the wide range of companies on the homepage.
-
You could consider using a slider of sorts that would have a high profile company logo and a quote from someone at that company that is saying how awesome your services are... if you could get like 5 or so quotes/testimonials like that... that would be pretty awesome - in my opinion.
When done correctly, any of the text you use should be able to be indexed by crawlers, so no FLASH and no crazy difficult javascript.
If you think this is a differentiator and will help people select you as their service provider, then this is a great idea. If you are just looking to make you site look cool, you could just have a page accessible from your navigation that would like to a comprehensive list of company logos.
Hope this helps.
Mike
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Any recommended hosting company?
Any recommended hosting company, name of good package to buy ( shared hosting, VPS hosting, or Dedicated hosting). Which one to buy to help in website ranking.
Intermediate & Advanced SEO | | AlexanderWhite0 -
Link Anchor Text - Best Practice?
Moz - Open Site Explorer using the following setup: Tab: Inbound Links
Intermediate & Advanced SEO | | Mark_Ch
Show: "all"
from: "Only Internal" I have run a number of random tests and have noticed the following results in the link anchor text. [No Anchor Text]
company name
website url
Home
etc. What is the best practice and naming convention to be used? Regards Mark0 -
Best practice to disavow spammy links
Hi Forum, I'm trying to quantify the logic for removing spammy links.
Intermediate & Advanced SEO | | Mark_Ch
I've read the article: http://www.seomoz.org/blog/how-to-check-which-links-can-harm-your-sites-rankings. Based on my pivot chart results, I see around 55% of my backlinks at zero pagerank. Q: Should I simply remove all zero page rank links or carry out an assessment based on the links (zero pagerank) DA / PA. If so what are sensible DA and/or PA metrics? Q: What other factors should be taken into consideration, such as anchor text etc.0 -
How best to structure wordpress site.
I need help on how to structure my wordpress site to avoid duplicate content issues. Basically I have a main category page for each of my targeted keywords (about 12). From each of those though I want to create a category for each county in the uk and then about 15 towns within each county. This means I'm creating a LOT of categories. Eg: /plumbers/lincolnshire/lincoln x 15 other counties and towns /local-plumbers/cambridgeshire/cambridge x 15 other counties and towns (I have about 12 main keywords I'm going after) I'm basically creating a category for every town in the UK going after long tail keywords. What is the best way to manage this in wordpress? Advice from another question I posted on here is to write a unique category description for each one as the posts in each category are almost identical. The other problem here is I'm ending up with hundreds of links on a page. (They can't all be seen by the user as I'm using a drop down menu plugin). Any advice appreciated.
Intermediate & Advanced SEO | | SamCUK0 -
How to 301 redirect all URLs with /? in?
I want to redirect all URLs that have /? in it. Indexed in Google is a bunch of urls lik: mysite.com/?674764 mysite.com/?rtf8y78 I want all these URLs to be redirected to my home page. Any ideas?
Intermediate & Advanced SEO | | JohnPeters0 -
What are the best joomla seo plugins?
When optimizing a joomla site what is the best plugins etc for seo tweeking
Intermediate & Advanced SEO | | DavidKonigsberg0 -
What are best SEO practices for product pages of unique items when the item is no longer available?
Hello, my company sells used cars though a website. Each vehicle page contains photos and details of the unit, but once the vehicle is sold, all the contents are replaced by a simple text like "this vehicle is not available anymore".
Intermediate & Advanced SEO | | Darioz
Title of the page also change to a generic one.
URL remains the same. I doubt this is the correct way of doing, but I cannot understand what method would be better. The improvement I am considering for pages of no longer available vehicles is this: keep the page alive but with reduced vehicle details, a text like: this vehicles is not available anymore and automatic recommendations for similar items. What do you think? Is this a good practice or do you suggest anything different? Also, should I put a NOINDEX tag on the expired vehicles pages? Thank you in advance for your help.0