Does traffic coming from Adwords increase overall Domain Authority or Page Rank?

[s2bkevin]

If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?

[ChristopherGlaeser]

Expanding on what Schwaab said ...

When first setting up an AdWords campaign, many people assume that if they bid $4 for a CPC and someone else bids $3, they will win the bid.  However, Google only gets paid for a CPC bid if someone clicks on the ad.  Therefore, CTR (click through rate) is also used to determine the highest bid.  If the other advertiser has a CTR that is twice yours, then their bid is $6 compared to your $4 when CTR is factored in.  So, when creating AdWords campaigns, it's important to have compelling ads.  Likewise, it's important to have compelling landing pages, because Google does not want to send customers to a page that is not relevant or over time people will stop clicking on ads.

In summary, compelling ads and compelling landing pages will stretch your AdWords dollars much further compared to your competition.

In answer to your question about boosting page rank, there is reportedly a wall between Google search and Google AdWords, though you could realize second order effects.  For example, if your AdWords campaign drives more traffic and some of that traffic adds natural links and social shares, that could indirectly increase page rank.

[s2bkevin]

Thanks! Great explanation!

[Schwaab]

https://support.google.com/adwords/answer/2454010?hl=en

"Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad."

[s2bkevin]

What do you mean by "will determine the page quality score"?

[Schwaab]

Nope, but the click thru rate of the ads will affect the page's quality score and may help with future ad performance.