How do Infographics provide links? (example inside)
-
Hi,
I don't get it...
I've encountered the following infographic that seemed to do well: http://www.brilliance.com/4cs-of-diamonds-infographAs you can see, the page has thousands of social shares from Tweets to Facebook and obviously Pinterest. However, when I placed this page on Open Site Explorer (click to view) I see only 9 external links and page authority of 28/100. And this seems to me like a successful infographic.
Any explanations?
Thanks
-
Seems like a nice enough graphic to me. Perhaps the target audience is inclined to share socially and not necessary link. That's very normal.
9 linking root domains is decent and there are probably lower quality ones not being displayed by Open Site Explorer.
Pinterest would generate links but you usually won't see this flooding the results in Open Site Explorer, probably due to crawl depth of OSE and similar factors - most of the shares just aren't important enough to index.
-
What do you mean by "In terms of links, alot get linked to the home page as the source and some to the image url."
Do you mean that due to an infographic on an internal page other sites often link to the homepage of the infographic owner?
Also, as I mentioned I was surprised, as you can see from the amount of the social shares this infographic did had ncie buzz (maybe still does). However the amount of links I could locate is ok nothing more and also the PA by MOZ OSE is only 28... Looks weird to me. Makes me wonder...
-
Not all infographics that are made are for links, that one in particular was a sales tool but it still drives nice links , shares , and traffic.
In terms of links, alot get linked to the home page as the source and some to the image url.
-
Why not check for yourself? Same logic. Put image URL in to image search, but this time add site:pinterest.com to the end.
Not thousands, but there are some. You can now check the source of those page to see whether there are followed links or not.
-
What about Pinterest? Does it generate links? I would have expected to see 1000 links from Pinterest alone...
-
If you put the URL of that image in to Google's search by image you get this list of results of where else that has been us3ed http://goo.gl/mkAdJW
If you go down that list you will find that the majority of those sites then link back to the originating site by way of a credit. Voila - links!
So the process there was most likely to produce a list of sites that might use the infographic and contact them all to offer it (requesting a link by way of credit). It's an effective method in terms of the number of links that can be generated from it, but it doesn't create the best overall link profile. A lot of the links can be from pages that drop off quickly or from sites that link out to almost anything. It also creates a very definite pattern. Not to be overdone, but it does still seem to work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reclaim lost links to old pages?
We recently moved our site to a new CMS and did a complete redesign, with new content. It's really hit our SEO. Open site explorer is telling me there are lots of 404 web pages which were basically old product pages that no longer exist, since the way we have structured the site has changed. So is it worth trying to reclaim these links? If so, how can I do that without building pages at the URL - will a 301 redirect be enough?
Moz Pro | | jbritchford0 -
Better link metrics, but lower rank??
Hello to all, new member here from Houston. I'm learning a lot! I've brought my site up some but my chief competitor is still at #1 position. I ran a full SERP report for my top keyword. My site appears to rank better on: Page Authority…Domain Authority…MozRank…MozTrust...DmT/DmR… Additionally, his on-page grade is F, mine is B! So, it appears sheer bulk incoming links are really where it's at. He beats me, somewhat, at URL Link Counts, also on Followed External Links. The real difference appears to be External Links to This Domain: I have 65, he has somehow managed to get 3500…I think his webmaster has a local directory where everybody links to each other…I can't imagine how a small biz like this, in a fairly non-competitive industry, could get that many. Anyway, thought I'd bring this up for comments/clarifications, if anyone has any---Also, is there a resource to understand these various parameters. Thanks--- John in Houston
Moz Pro | | vondoba0 -
How to find the authorities site to link from
Hi It seems getting quality authority backlinks is the main priority to success in your SEO which is also most difficult task as well . How do you find these authority sites that allows you to backlink from them? is there any tools to find good quality sites for backlinks? Thanks
Moz Pro | | Matt-kind0 -
Is there a tool that tracks and records your links to your site
What I mean by this is we have a linkbuilder working for us and I'm looking for to record there progress with link building I've seen somthing in Majestic but is there one in SEOMOZ All teh best Steve
Moz Pro | | ibexinternet0 -
Forum posting link building
Is answering questions on yahoo answers and forums genuine link building opportunity? I dont mean spamming much, but being a genuine member of the forums
Moz Pro | | CompleteOffice0 -
Juicy Link Finder Working?
I cant seem to get this tool to work for any targeted keywords & amounts. Anyone else having this issue?
Moz Pro | | Anest0 -
Why does new Keywrod tool show incorrect domain linking to root domain count?
Why does new Keywrod tool show incorrect domain linking to root domain count? Why does the "Root Domain Linking Root Domains" column show "4,764" for Homefinder.com/IL/Chicago yet when I run OpenSiteExplorer for homefinder.com it shows "2,963" Linking root domains. Why are these two numbers different?
Moz Pro | | homefinder0 -
Strange metrics : Internal Followed Links 0
Hi All, I don't understand the metrics for this website http://www.tntaccess.fr : http://www.opensiteexplorer.org/www.tntaccess.fr%252F/a!metrics There is 0 internal followed links, is it normal? because there are internal followed links for this website. Or there is something I dont understand. It is penalizing for the website? how do we correct this? does it come from the robot text file? Thanks a lot for your help Anne
Moz Pro | | ahernoux0