Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I run 302 first before implementing 301?
-
I just want to ask if it is necessary to run 302 redirections first before redirecting old to new URLs permanently. I heard that we should run temporary redirects first so we can check after and to avoid passing the link juice but I want to hear thoughts from experts. Do i need to test 302s for old pages that are still live or should we redirect old URLs once these pages already removed from the site?
-
This is a friend's tool that has some more options.
http://incredibill.me/htaccess-rewrite-wizard -
We will remove a vertical/division from our current site and migrate the URLs (category and product-specific pages) to new URLs under a new domain. Let me know your thoughts Max!
By the way, thanks for sharing the redirect generator tool.
-
Thanks esiow2013 & others for discussing on 301 redirect, I also had same issue.
-
That's also a useful tool Ash, although it won't deal with URLs that that have parameters in such as question marks.
-
I have found that a 301 takes some time to take effect in the index, so I don't bother with a 302 first, There are many redirect tools on the web and I like this one: http://www.rapidtables.com/web/tools/redirect-generator.htm
-
What are you actually doing, redesigning a site and URLs have changed?
Although regardless, the process is normally the same. As soon as you have launched your new site, made live your new page or whatever is you are redirecting, set the redirects at the same time. There is no reason to delay them and again I really wouldn't bother with doing the redirects as 302's to start with. Just set the 301's, then check them all after, then double check. Even if some are incorrect after implementing, its no biggie. Simply edit it again so its correct .
The best thing to do is prepare all your redirects before I hand. I like to get organised and use a spread sheet with two columns, old URLs in one column, new URLs in the 2nd column. This way you can easily map them out.
Also to speed up the process of actually coding the redirects, I use this tool, it saves a huge amount of time: HtAccess 301 Redirect Generator Tool .
-
Thanks Max! Your answers are a big help. Last question, do I need to 301 redirect the old to new URLs within the day we will launch the new site after removing the old site? or should we prepare 302 redirects and check each URL that are still live(will be removed in site launch) if they land on the appropriate and new URLs and run 301 redirections after?
-
Like you mentioned, the reasoning behind doing 302 redirects initially is in case the redirect has been set incorrectly, giving you time to check them before Google re-crawls and updates the index. As 302 redirects are temporary, after setting the redirect the old page will usually stay in Google's index indefinitely.
However I do many 301 redirects every week and I have never taken this approach; I simply set the 301 redirect, then check everything is correct straight after. If you have hundreds of redirects to do you can check them more efficiently using the Screaming Frog web crawler. You can import your list of pages that should have been redirected in a txt file, then Screaming frog will crawl them telling you what response code they are sending and where they are redirecting too.
Even if you set an incorrect 301 redirect, it can takes weeks to months before Google updates the index, so you shouldn't really need to worry about sending the 'juice' to the incorrect page; although I suppose it depends on how long until you check if you have done those redirects correctly!
There could also be adverse issues. Say you were doing a site migration and you 302 redirected every URL on your site to other URLs, I don't know how Google would react to that, but it could be rather bad!
As the saying goes 'Measure Twice, Cut Once'!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do bulk 301 redirects hurt seo value?
We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand. If we assume this is the startups domain and URL structure www.ourcompany.com/brand1/article What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.
Intermediate & Advanced SEO | | aaronfernandez0 -
301 Redirecting from domain to subdomain
We're taking on a redesign of our corporate site on our main domain. We also have a number of well established, product based subdomains. There are a number of content pages that currently live on the corporate site that rank well, and bring in a great deal of traffic, though we are considering placing 301 redirects in place to point that traffic to the appropriate pages on the subdomains. If redirected correctly, can we expect the SEO value of the content pages currently living on the corporate site to transfer to the subdomains, or will we be negatively impacting our SEO by transferring this content from one domain to multiple subdomains?
Intermediate & Advanced SEO | | Chris81980 -
For how long does Google honor a 302 redirect?
Greetings! I would love some recent experiences to support our experience which is +/- 1 year old on this question. Based on our experiences around a year ago, I believe that Google will only honor a 302 temporary redirect for a relatively short period - perhaps up to a month - and then it will begin treating the redirect as a 301 redirect and will remove the old page from the index. Have others seen this? Is there an update on what the max "safe" period to have a 302 in place could be? We have a domain that is soon to experience about 3 months of "downtime" with no content on it, but the content will be back after that time. Ideally we would 302 redirect the pages elsewhere just for that downtime period. However, I don't want to do a 302 redirect if there is a risk that the pages will lose all of their accumulated authority and indexing. Basically, is there any safe way to just put the domain on ice for a few months? Please share recent experience only. Thanks for your insights!
Intermediate & Advanced SEO | | g-s-m0 -
Pitfalls when implementing the “VARY User-Agent” server response
We serve up different desktop/mobile optimized html on the same URL, based on a visitor’s device type. While Google continue to recommend the HTTP Vary: User-Agent header for mobile specific versions of the page (http://www.youtube.com/watch?v=va6qtaiZRHg), we’re also aware of issues raised around CDN caching; http://searchengineland.com/mobile-site-configuration-the-varies-header-for-enterprise-seo-163004 / http://searchenginewatch.com/article/2249533/How-Googles-Mobile-Best-Practices-Can-Slow-Your-Site-Down / http://orcaman.blogspot.com/2013/08/cdn-caching-problems-vary-user-agent.html As this is primarily for Google's benefit, it's been proposed that we only returning the Vary: User-Agent header when a Google user agent is detected (Googlebot/MobileBot/AdBot). So here's the thing: as the server header response is not “content” per se I think this could be an okay solution, though wanted to throw it out there to the esteemed Moz community and get some additional feedback. You guys see any issues/problems with implementing this solution? Cheers! linklater
Intermediate & Advanced SEO | | linklater0 -
301 redirection pointing to noindexed pages
I have rather an unusual situation where a recently launched affiliate site does not have any unique content as its all syndicated content. For that reason we are currently using the noindex,nofollow meta tags to keep the pages out of the search engines index until we create unique content for the pages. The problem is that due to a very tight timeframe with rebranding, we are looking at 301 redirecting (on a page to page basis) another high authority legacy domain to this new site before we have had a chance to add unique content to it and remove the noindex,nofollow tags. I would assume that any link authority normally passed through the 301 would be lost in this scenario but Im uncertain of what the broader impact might be. Has anyone dealt with a similar scenario? I know this scenario is not ideal and I would rather wait until the unique content is up and noindex tags are removed before launching the 301 redirect of the legacy domain but there are a number of competing priorities at play outside of SEO.
Intermediate & Advanced SEO | | LosNomads0 -
Language Detection redirect: 301 or 302?
We have a site offering a voip app in 4 languages. Users are currently 302 redirected from the root page to /language subpages, depending on their browser language. Discussions about the sense of this aside: Is it correct to use a 302 redirect here or should users be 301 redirected to their respective languages? I don't find any guideline on this whatsoever...
Intermediate & Advanced SEO | | zeepartner1 -
How to set up 301 redirect for URL with question mark
I have encountered some issue with 301 redirect and htaccess file. I need to redirect the following url: http://www.domain.com/?specifications=colours/page/3 to: http://www.domain.com/colours The 301 redirect command I wrote in htaccess file is as follow: Redirect 301 /?specifications=colours/page/3 http://www.domain.com/colours And it doesn't work at the moment. What is the correct way to set up 301 redirect here? Your help will be sincerely appreciated!
Intermediate & Advanced SEO | | robotseo0 -
How do 302 redirects from Akamai content targeting impact SEO?
How do 302 redirects from Akamai content targeting impact SEO? I'm using Akamai content targeting to get people from countries and languages to the right place (eg www.abc.123 to redirect to www.abc.123/NL-nl/default.aspx where folks from the Netherlands get their localized site in dutch) and from the edge server closest to them. As far as I know Akamai doesn't allow me to use anything but a 302. Anyone run across this? is this 302 a problem? I did a fetch as googlebot on my main domain and all I see is the Akamai 302. I can't imagine this is the first time Akamai has run across this but I would like to know for sure.
Intermediate & Advanced SEO | | Positec0