Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Too many 301 redirects?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Too many 301 redirects?

    Intermediate & Advanced SEO
    4
    9
    9021
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Stew222
      Stew222 last edited by

      Hey,

      My company currently has one chief website with about 500-600 other domains that all feature the same material as the chief website.  These domains have been around for about 5 years and have actually picked up some link traffic.

      I have all of these identical web-pages utilizing rel=canonical but I was wondering if I would be better served, from SEO purposes, to 301 redirect all of these sites to their respective pages on our chief website?  If I add 500 301 redirects, will the major search engines consider this to be black-hat link-building even though the sites are related and technically already feature the same content?

      For an example, the chief website is www.1099pro.com and I would 301 redirect the below sites to the chief site:

      • 1099softwarepro.com
      • 1099softwarepro.info
      • 1099softwarepro.net
      • 1099softwarepro.biz
      • 1099softwareprofessionals.com
      • 1099softwareprofessionals.info
      • ...you get the point
      1 Reply Last reply Reply Quote 0
      • Everett
        Everett @Stew222 last edited by

        Michael I don't think you will get anymore benefit from a 301 than you're getting from the cross-domain rel canonical tags that are already in place.

        However, I think the fact that you already have these cross-domain rel canonical tags i place, and that the content is identical, will make it much less likely that 301 redirecting those domains would be seen as any type of spam.

        If it were me, just so all of my users were on the same domain - and to keep the problem from getting worse over time - I would go ahead and 301 redirect the other domains, but on a page-to-page basis. In other words, each page would link directly to the page it is currently referencing as the rel canonical. This would be much better than redirecting them all to a single landing page, and would send signal that is consistent with the current one you are sending via the cross domain rel canonical.

        You might try this one domain at a time. Let the dust settle on that domain and, if all goes well, move on to the next. It may take a year to complete the project, but it might be the safest way to go.

        Alternatively, you could just continue to leave the other sites up with the cross domain rel canonical tag - but the problem is likely to just worsen over time as more people link to the other domains, and they develop their own sources of traffic via direct links, social, bookmarks, etc... outside of the SERPs.

        1 Reply Last reply Reply Quote 1
        • BlueprintMarketing
          BlueprintMarketing last edited by

          PS you have a decent thing going with your links already and you are not in a bad spot for page rank.

          | Page Authority (PA) | 53 | Domain Authority (DA) | -- | 46 |
          | MozRank (mR) | 5.94 | Domain MozRank (DmR) | 4.81 | 4.72 |
          | MozTrust (mT) | 5.83 | Domain MozTrust (DmT) | 4.51 | 4.30 |
          | Total Links | 1,635 | Total Links | 15,333 | 52,916 |
          | External Followed Links | 1,589 | External Followed Links | 10,939 | 12,132 |
          | Internal Followed Links | 39 | Linking Root Domains | 566 | 701 |
          | Linking Root Domains | 399

          |

          I would not jeopardize you have that's my $.02.

          1 Reply Last reply Reply Quote 0
          • BlueprintMarketing
            BlueprintMarketing @Stew222 last edited by

            301 redirecting is not bad at all in itself.

            It is simply a method of redirecting links. However because of the quantity of exact match sites I believe you can only put yourself in danger Google is getting and more aggressive every day I would rather sleep soundly if I were you or myself obviously. And not redirect possibly spamish websites to my main site where I do business.

            If this was not regarding 500 duplicate sites I would say go for it

            unfortunately I believe that you will open yourself up for a possible penalty from Google.

            The immense amount of duplicate or identical content that I don't know if you use Google Webmaster tools am assuming that you do but do have it set up for all 500 websites?

            That will tell you if you have a penalty.

            My thinking on this is you created a bunch of identical websites 500 of them. Whenever you make large changes to a website Google reevaluates it looks at it.

            In my opinion by 301 redirecting 500 sites page 2 page or even to homepage you're just asking for a possible Extremely bad penalty or you might get away with it I don't know but if it were me I would not do it.

            The real question is what is the chief site worth?

            would you be okay with it being penalized because you 301 redirected all of the sites?

            if the answer is this is a valuable website to me I would not risk it.

            The problem is you did something that is very far into the black hat arena I'm not judging however you want to show Google you're not going to continue to try to take advantage of any part of the search engine in order to gain rank when the parts that your talking about our exact match duplicate content that you created.

            I honestly would kill the content on the sites than 302 redirect them if you want to have the traffic from the links.

            What you said about a 301 is pretty much where the money however you're going to open yourself up to a possible penalty or even removal from Google's index which is what happens with most penalties.

            It's up to you however I would not do it.

            Best of luck to you,

            Thomas

            1 Reply Last reply Reply Quote 0
            • Alex-Harford
              Alex-Harford @Stew222 last edited by

              301 redirecting entire identical sites to different pages sounds extremely dodgy, just to the homepage was bad enough. 😉

              1 Reply Last reply Reply Quote 0
              • Stew222
                Stew222 @BlueprintMarketing last edited by

                So if 301 redirecting all of them is seen as negative, what is the best way to consolidate all of these sites?  I thought the purpose of a 301 redirect was to permanently transfer traffic from one site to another - which would mean that a 301 redirect would be the ideal method for consolidating multiple versions of an identical site.

                In essence, is there a way to gain at least some advantage from the links that these sites of garnered over time?

                BlueprintMarketing Everett 2 Replies Last reply Reply Quote 0
                • BlueprintMarketing
                  BlueprintMarketing last edited by

                  I agree with Alex on a lot of it

                  however 500 of the same website with identical content is extremely black hat

                  it would depend on how much traffic is coming from these domains? Which one of them is performing the best? There must surely be a standout hopefully if it's not a lot of traffic I would delete the content on the other domains and pray that Google is not going to penalize you. By 301 redirecting any of those sites to your current chief site used and only to lose quite a bit from Google this is something that will happen if you are using the same hosting providers or not they will consider this less than good

                  Stew222 1 Reply Last reply Reply Quote 0
                  • Stew222
                    Stew222 @Alex-Harford last edited by

                    Hey,

                    I would be redirecting each entire site to a specific page on my chief website.  Admittedly, this means that there is some precision lost because each site is a copy of the chief site but all the affiliated pages on a copy link to only one landing page on the chief site.  For instance:

                    • www.1099softwarepro.com and all affiliated pages would redirect to www.1099pro.com/software.asp
                    • www.W2Professionals.com and all affiliated pages would redirect to www.1099pro.com/prodw2pro.asp
                    Alex-Harford 1 Reply Last reply Reply Quote 0
                    • Alex-Harford
                      Alex-Harford last edited by

                      In 2011 Matt Cutts said there isn't a limit. 500-600 sounds A LOT. If I was in this situation I'd just 301 the domains that have the most traffic and best links.

                      Are you redirecting each page on the other websites to the matching page on the chief website?

                      Stew222 1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • BrandBuilder

                        New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?

                        We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.

                        Intermediate & Advanced SEO | | BrandBuilder
                        0
                      • Townpages

                        .htaccess 301 Redirect Help! Specific Redirects and Blanket Rule

                        Hi there, I have the following domains: OLD DOMAIN: domain1.co.uk NEW DOMAIN: domain2.co.uk I need to create a .htaccess file that 301 redirects specific, individual pages on domain1.co.uk to domain2.co.uk I've searched for hours to try and find a solution, but I can't find anything that will do what I need. The pages on domain1.co.uk are all kinds of filenames and extensions, but they will be redirected to a Wordpress website that has a clean folder structure. Some example URL's to be redirected from the old website: http://www.domain1.co.uk/charitypage.php?charity=357 http://www.domain1.co.uk/adopt.php http://www.domain1.co.uk/register/?type=2 These will need to be redirected to the following URL types on the new domain: http://www.domain2.co.uk/charities/ http://www.domain2.co.uk/adopt/ http://www.domain2.co.uk/register/ I would also like a blanket/catch-all redirect from anything else on www.domain1.co.uk to the homepage of www.domain2.co.uk if there isn't a specific individual redirect in place. I'm literally tearing my hair out with this, so any help would be greatly appreciated! Thanks

                        Intermediate & Advanced SEO | | Townpages
                        0
                      • COEDMediaGroup

                        301 redirect with /? in URL

                        For a Wordpress site that has the ending / in the URL with a ? after it... how can you do a 301 redirect to strip off anything after the / For example how to take this URL domain.com/article-name/?utm_source=feedburner and 301 to this URL domain.com/article-name/ Thank you for the help

                        Intermediate & Advanced SEO | | COEDMediaGroup
                        0
                      • Ewan.Kennedy

                        Is it safe to 301 redirect old domain to new domain after a manual unnatural links penalty?

                        I have recently taken on a client that has been manually penalised for spammy link building by two previous SEOs. Having just read this excellent discussion, http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience I am weighing up the odds of whether it's better to cut losses and recommend moving domains. I had thought under these circumstances it was important not to 301 the old domain to the new domain but the author (Lewis Sellers) comments on 3/4/13 that he is aware of forwards having been implemented without transferring the penalty to the new domain. http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience#jtc216689 Is it safe to 301? What's the latest thinking?

                        Intermediate & Advanced SEO | | Ewan.Kennedy
                        0
                      • Modi

                        Is 301 redirect suggested on pagination pages

                        Hi - Due to pagination the default page of site is coming in 2 url with - ?page=1/ sub-url and /sub-url is 301 a recommended solution due to this pagination urls Also - is it required to create separate title and meta description of every pagination page We are taking specifically in context of our discounts and offer section http://www.mycarhelpline.com/index.php?option=com_offers&view=list&Itemid=9

                        Intermediate & Advanced SEO | | Modi
                        0
                      • Prime85

                        301 Redirect - What happens to backlinks

                        Hello... One of my sites is losing rankings in G. I received the webmaster notification of unnatural links... My question is, should i do a 301 redirect of every page on my site to a new domain? If so, do the backlinks (which i believe are causing my rankings to drop) carry over? How about the good backlinks? Also, what would happen to the rankings i currently have on page 1? Thanks

                        Intermediate & Advanced SEO | | Prime85
                        0
                      • Grenadi

                        301 - should I redirect entire domain or page for page?

                        Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony

                        Intermediate & Advanced SEO | | Grenadi
                        0
                      • seointern

                        301 redirect from .html to non .html?

                        Previously our site was using this as our URL structure: www.site.com/page.html. A few months ago we updated our URL structure to this: www.site.com/page & we're not using the .html. I've read over this guide & don't see anywhere that discusses this: http://www.seomoz.org/learn-seo/redirection. I've currently got a programmer looking into, but am always a bit weary with their workarounds, as I'd previously had them cause more problems then fix it. Here is the solution he is looking to do: The way that I am doing the redirect is fine. The problem is of where to put the code. The issue is that the files are .html files that need to be redirected to the same url with out a .html on them. I can see if I can add that to the 404 redirect page if there is one inside of there and see if that does the trick. That way if there is no page that exists without the .html then it will still be a 404 page. However if it is there then it will work as normal. I will see what I can find and get back. Any help would be greatly appreciated. Thanks, BJ

                        Intermediate & Advanced SEO | | seointern
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.