Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. When creating parent and child pages should key words be repeated in url and page title?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    When creating parent and child pages should key words be repeated in url and page title?

    Technical SEO
    2
    4
    989
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • JimDirectMailCoach
      JimDirectMailCoach last edited by

      We are in the direct mail advertising business:  PrintLabelAndMail.com

      Example:

      Parent:
      Postcard Direct Mail

      Children:
      Postcard Mailings
      Postcard Design
      Postcard Samples
      Postcard Pricing
      Postcard Advantages

      should "postcard" be repeated in the URL and Page Title?

      and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?

      1 Reply Last reply Reply Quote 0
      • Chris.Menke
        Chris.Menke @JimDirectMailCoach last edited by

        That might be splitting hairs but if I were to choose, I'd point them at which ever had the stiffest competition--if that were the parent, I'd point the sub pages back to it; if one of the sub pages has the toughest go of it, I'd consider daisy chaining them.  Some of the value of that linking would probably depend on how evenly PR is spread between the pages, the page's locations in the site architecture, where the the links are located on the page, and whether such linking helps or hurts the conversion process, so ultimately, the desired value of such sculpting may be hard to realize.

        What others have said:

        • http://moz.com/community/q/pagerank-sculpting-best-practices-for-e-commerce-websites
        • http://moz.com/blog/internal-linking-strategies-for-2012-and-beyond
        • http://moz.com/community/q/page-rank-sculpting
        1 Reply Last reply Reply Quote 0
        • JimDirectMailCoach
          JimDirectMailCoach @Chris.Menke last edited by

          thanks Chris

          how about the 2nd part

          in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?

          Chris.Menke 1 Reply Last reply Reply Quote 0
          • Chris.Menke
            Chris.Menke last edited by

            Andrea,

            You're OK using "postcard" in the child pages with child pages you mentioned, as those topics can be written about in ways that indicate distinct differences from the parent topic. However, in those pages, I'd limit the use of "direct" in your copy in order to distance them from the topic of the parent page.

            JimDirectMailCoach 1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • alstam

              301 redirect from dynamic url to static page

              Hi, i want to redirect from this old link http://www.g-store.gr/product_info.php?products_id=1735/ to this one https://www.g-store.gr/golf-toualetas.html I have done several attempts but with no result. I anyone can help i will appreciate. My website runs in an Apache server with cpanel. Thank you

              Technical SEO | | alstam
              0
            • whiteonlySEO

              Category URL Pagination where URLs don't change between pages

              Hello, I am working on an e-commerce site where there are categories with multiple pages. In order to avoid pagination issues I was thinking of using rel=next and rel=prev and cannonical tags. I noticed a site where the URL doesn't change between pages, so whether you're on page 1,2, or 3 of the same category, the URL doesn't change. Would this be a cleaner way of dealing with pagination?

              Technical SEO | | whiteonlySEO
              0
            • CRMI

              Duplicate Page Content and Titles from Weebly Blog

              Anyone familiar with Weebly that can offer some suggestions? I ran a crawl diagnostics on my site and have some high priority issues that appear to stem from Weebly Blog posts.  There are several of them and it appears that the post is being counted as "page content" on the main blog feed and then again when it is tagged to a category.  I hope this makes sense, I am new to SEO and this is really confusing. Thanks!

              Technical SEO | | CRMI
              0
            • Pete4

              Why is Google Webmaster Tools showing 404 Page Not Found Errors for web pages that don't have anything to do with my site?

              I am currently working on a small site with approx 50 web pages.  In the crawl error section in WMT Google has highlighted over 10,000 page not found errors for pages that have nothing to do with my site.  Anyone come across this before?

              Technical SEO | | Pete4
              0
            • Mobify

              Why is Google replacing our title tags with URLs in SERP?

              Hey guys, We've noticed that Google is replacing a lot of our title tags with URLs in SERP. As far as we know, this has been happening for the last month or so and we can't seem to figure out why. I've attached a screenshot for your reference. What we know: depending on the search query, the title tag may or may not be replaced. this doesn't seem to have any connection to the relevance of the title tag vs the url. results are persistent on desktop and mobile. the length of the title tag doesn't seem to correlate with the replacement. the replacement is happening at mass, to dozens of pages. Any ideas as to why this may be happening? Thanks in advance,
              Peter mobify-site-www.mobify.com---Google-Search.png

              Technical SEO | | Mobify
              0
            • BestRide

              How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.

              I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com.  We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map.  Most of the generators I have used "break" after reaching some number of pages.  I am at a loss as to how to create the sitemap.  Any help would be greatly appreciated! Thanks

              Technical SEO | | BestRide
              0
            • Dan-Lawrence

              Creating a CSV file for uploading 301 redirect URL map

              Hi if i'm bulk uploading 301 redirects whats needed to create a csv file? is it just a case of creating an excel spreadsheet & have the old urls in column A and new urls in column B and then just convert to csv and upload ? or do i need to put in other details or paremeters etc etc ? Cheers Dan

              Technical SEO | | Dan-Lawrence
              0
            • DavidS-282061

              Are .html pages better for ranking than .asp pages

              It seems that .html pages do better for the long tail...

              Technical SEO | | DavidS-282061
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.