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  4. When creating parent and child pages should key words be repeated in url and page title?

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When creating parent and child pages should key words be repeated in url and page title?

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  • JimDirectMailCoach
    JimDirectMailCoach last edited by Dec 12, 2013, 11:35 AM

    We are in the direct mail advertising business:  PrintLabelAndMail.com

    Example:

    Parent:
    Postcard Direct Mail

    Children:
    Postcard Mailings
    Postcard Design
    Postcard Samples
    Postcard Pricing
    Postcard Advantages

    should "postcard" be repeated in the URL and Page Title?

    and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?

    1 Reply Last reply Reply Quote 0
    • Chris.Menke
      Chris.Menke @JimDirectMailCoach last edited by Dec 15, 2013, 11:00 AM Dec 15, 2013, 10:54 AM

      That might be splitting hairs but if I were to choose, I'd point them at which ever had the stiffest competition--if that were the parent, I'd point the sub pages back to it; if one of the sub pages has the toughest go of it, I'd consider daisy chaining them.  Some of the value of that linking would probably depend on how evenly PR is spread between the pages, the page's locations in the site architecture, where the the links are located on the page, and whether such linking helps or hurts the conversion process, so ultimately, the desired value of such sculpting may be hard to realize.

      What others have said:

      • http://moz.com/community/q/pagerank-sculpting-best-practices-for-e-commerce-websites
      • http://moz.com/blog/internal-linking-strategies-for-2012-and-beyond
      • http://moz.com/community/q/page-rank-sculpting
      1 Reply Last reply Reply Quote 0
      • JimDirectMailCoach
        JimDirectMailCoach @Chris.Menke last edited by Dec 15, 2013, 10:11 AM Dec 15, 2013, 10:11 AM

        thanks Chris

        how about the 2nd part

        in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?

        Chris.Menke 1 Reply Last reply Dec 15, 2013, 10:54 AM Reply Quote 0
        • Chris.Menke
          Chris.Menke last edited by Dec 15, 2013, 10:06 AM Dec 12, 2013, 11:48 AM

          Andrea,

          You're OK using "postcard" in the child pages with child pages you mentioned, as those topics can be written about in ways that indicate distinct differences from the parent topic. However, in those pages, I'd limit the use of "direct" in your copy in order to distance them from the topic of the parent page.

          JimDirectMailCoach 1 Reply Last reply Dec 15, 2013, 10:11 AM Reply Quote 1
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