Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Deep Page Link - url no longer exists
-
I used Open Site Explorer and found a link to our site on http://www.business.com/guides/bedding-supplies-3639/ The link was setup to go to an important, deep page on my website, but the structure of our urls changed and the url no longer exists. The link (anchor text 'National Hospitality Supply') does direct to our homepage, www.nathosp.com.
My question is, am I receiving full link juice? Or would I be better served to create a 301 redirect to the revised / new page url? In case it matters, if I had my choice I'd prefer the link to go to the intended deep page.
Thanks in advance for your insight.
-Josh Fulfer
-
What about when the old URL no longer exists at all (page no longer saved on server) - how can you do a 301?
-
Keep in mind here that just because you use a 301 redirect to point to your new page you won't lose the opportunity for your new page to rank. A 301 redirect will pass 95% of the link juice from the redirected page, which is great. Your new page will most likely rank once it starts getting links to it through people finding it through the old redirect and your site getting re-crawled.
301s are a great tool to keep in your SEO utility belt. Don't rely on them, but always use them when you need to move something.
-
Thanks Steve, very much appreciated.
-
Definitely, 100% do the 301 in any case... to whatever has been put in place of that page (assuming it's the same or similar content)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Trailing slash URLs and canonical links
Hi, I've seen a fair amount of topics speaking about the difference between domain names ending with or without trailing slashes, the impact on crawlers and how it behaves with canonical links.
Technical SEO | | GhillC
However, it sticks to domain names only.
What about subfolders and pages then? How does it behaves with those? Say I've a site structured like this:
https://www.domain.com
https://www.domain.com/page1 And for each of my pages, I've an automatic canonical link ending with a slash.
Eg. rel="canonical" href="https://www.domain.com/page1/" /> for the above page. SEM Rush flags this as a canonical error. But is it exactly?
Are all my canonical links wrong because of that slash? And as subsidiary question, both domain.com/page1 and domain.com/page1/ are accessible. Is it this a mistake or it doesn't make any difference (I've read that those are considered different pages)? Thanks!
G0 -
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
Should I disavow links from pages that don't exist any more
Hi. Im doing a backlinks audit to two sites, one with 48k and the other with 2M backlinks. Both are very old sites and both have tons of backlinks from old pages and websites that don't exist any more, but these backlinks still exist in the Majestic Historic index. I cleaned up the obvious useless links and passed the rest through Screaming Frog to check if those old pages/sites even exist. There are tons of link sending pages that return a 0, 301, 302, 307, 404 etc errors. Should I consider all of these pages as being bad backlinks and add them to the disavow file? Just a clarification, Im not talking about l301-ing a backlink to a new target page. Im talking about the origin page generating an error at ping eg: originpage.com/page-gone sends me a link to mysite.com/product1. Screamingfrog pings originpage.com/page-gone, and returns a Status error. Do I add the originpage.com/page-gone in the disavow file or not? Hope Im making sense 🙂
Technical SEO | | IgorMateski0 -
How much domain authority is passed on through a link from a page with low authority?
Hello, Let's say that there is a link to site A from site B. The domain authority of site B is 85, but the link is on a page that has a page authority of only 1. Does much authority get passed along from site B to site A? (Let's assume site A has a domain authority of 35, if that's relevant.) Thank you!
Technical SEO | | nyc-seo0 -
How to find all crawlable links on a particular page?
Hi! This might sound like a newbie question, but I'm trying to find all crawlable links (that google bot sees), on a particular page of my website. I'm trying to use screaming frog, but that gives me all the links on that particular page, AND all subsequent pages in the given sub-directory. What I want is ONLY the crawlable links pointing away from a particular page. What is the best way to go about this? Thanks in advance.
Technical SEO | | AB_Newbie0 -
Splitting Page Authority with two URLs for the same page.
Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
Technical SEO | | JoaoPdaCosta-WBR
www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
PA: 67
Linking Root Domains: 52
Total Links: 272 "/"
PA: 64
Linking Root Domains: 29
Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!0 -
Can you 301 redirect a page to an already existing/old page ?
If you delete a page (say a sub department/category page on an ecommerce store) should you 301 redirect its url to the nearest equivalent page still on the site or just delete and forget about it ? Generally should you try and 301 redirect any old pages your deleting if you can find suitable page with similar content to redirect to. Wont G consider it weird if you say a page has moved permenantly to such and such an address if that page/address existed before ? I presume its fine since say in the scenario of consolidating departments on your store you want to redirect the department page your going to delete to the existing pages/department you are consolidating old departments products into ?
Technical SEO | | Dan-Lawrence0 -
Handling 301s: Multiple pages to a single page (consolidation)
Been scouring the interwebs and haven't found much information on redirecting two serparate pages to a single new page. Here is what it boils down to: Let's say a website has two pages, both with good page authority of products that are becoming fazed out. The products, Widget A and Widget B, are still popular search terms, but they are being combined into ONE product, Widget C. While Widget A and Widget B STILL have plenty to do with Widget C, Widget C is now the new page, the main focus page, and the page you want everyone to see and Google to recognize. Now, do I 301 Widget A and Widget B pages to Widget C, ALTHOUGH Widgets A and B previously had nothing to do with one another? (Remember, we want to try and keep some of that authority the two page have had.) OR do we keep Widget A and Widget B pages "alive", take them off the main navigation, and then put a "disclaimer" on the pages announcing they are now part of Widget C and link to Widget C? OR Should Widgets A and B page be canonicalized to Widget C? Again, keep in mind, widgets A and B previously were not similar, but NOW they are and result in Widget C. (If you are confused, we can provide a REAL work example of what we are talkinga about, but decided to not be specific to our industry for this.) Appreciate any and all thoughts on this.
Technical SEO | | JU19850