Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Deep Page Link - url no longer exists
-
I used Open Site Explorer and found a link to our site on http://www.business.com/guides/bedding-supplies-3639/ The link was setup to go to an important, deep page on my website, but the structure of our urls changed and the url no longer exists. The link (anchor text 'National Hospitality Supply') does direct to our homepage, www.nathosp.com.
My question is, am I receiving full link juice? Or would I be better served to create a 301 redirect to the revised / new page url? In case it matters, if I had my choice I'd prefer the link to go to the intended deep page.
Thanks in advance for your insight.
-Josh Fulfer
-
What about when the old URL no longer exists at all (page no longer saved on server) - how can you do a 301?
-
Keep in mind here that just because you use a 301 redirect to point to your new page you won't lose the opportunity for your new page to rank. A 301 redirect will pass 95% of the link juice from the redirected page, which is great. Your new page will most likely rank once it starts getting links to it through people finding it through the old redirect and your site getting re-crawled.
301s are a great tool to keep in your SEO utility belt. Don't rely on them, but always use them when you need to move something.
-
Thanks Steve, very much appreciated.
-
Definitely, 100% do the 301 in any case... to whatever has been put in place of that page (assuming it's the same or similar content)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens when you replace a page with a new version that has the same URL?
a new page template was created the plan is to publish the new page (which has the same URL as before) to web and delete the old page that has the URL , will that have an SEO implications ?
Technical SEO | | lina_digital1 -
Trying to find all internal links to a specific page (without index)
Hi guys -- Still waiting on Moz to index a page of mine. We launched a new site over two months ago. In the meantime, I really just need a list of internal links to a specific page because I want to change its URL. Does anybody know how to find that list (of internal links to 1 of my pages) without the Moz index? I appreciate the help!
Technical SEO | | marchexmarketingmcc1 -
Blog Page Titles - Page 1, Page 2 etc.
Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks
Technical SEO | | O2C0 -
Should I disavow links from pages that don't exist any more
Hi. Im doing a backlinks audit to two sites, one with 48k and the other with 2M backlinks. Both are very old sites and both have tons of backlinks from old pages and websites that don't exist any more, but these backlinks still exist in the Majestic Historic index. I cleaned up the obvious useless links and passed the rest through Screaming Frog to check if those old pages/sites even exist. There are tons of link sending pages that return a 0, 301, 302, 307, 404 etc errors. Should I consider all of these pages as being bad backlinks and add them to the disavow file? Just a clarification, Im not talking about l301-ing a backlink to a new target page. Im talking about the origin page generating an error at ping eg: originpage.com/page-gone sends me a link to mysite.com/product1. Screamingfrog pings originpage.com/page-gone, and returns a Status error. Do I add the originpage.com/page-gone in the disavow file or not? Hope Im making sense 🙂
Technical SEO | | IgorMateski0 -
Do canonical tags pass all of the link juice onto the URL they point to?
I have an ecommerce website where the category pages have various sorting and paging options which add a suffix to the URLs. My site is setup so the root category URL, domain.com/category-name, has a canonical tag pointing to domain.com/category-name/page1/price however all links, both interner & external, point to the former (i.e. domain.com/category-name). I would like to know whether all of the link juice is being passed onto the canonical tag URL? Otherwise should I change the canonical tag to point the other way? Thanks!
Technical SEO | | tjhossy0 -
404 errors on non-existent URLs
Hey guys and gals, First Moz Q&A for me and really looking forward to being part of the community. I hope as my first question this isn't a stupid one but I was just struggling to find any resource that dealt with the issue and am just looking for some general advice. Basically a client has raised a problem with 404 error pages - or the lack thereof- on non-existent URLs on their site; let's say for example: 'greatbeachtowels.com/beach-towels/asdfas' Obviously content never existed on this page so its not like you're saying 'hey, sorry this isn't here anymore'; its more like- 'there was never anything here in the first place'. Currently in this fictitious example typing in 'greatbeachtowels.com/beach-towels/asdfas**'** returns the same content as the 'greatbeachtowels.com/beach-towels' page which I appreciate isn't ideal. What I was wondering is how far do you take this issue- I've seen examples here on the seomoz site where you can edit the URI in a similar manner and it returns the same content as the parent page but with the alternate address. Should 404's be added across all folders on a site in a similar way? How often would this scenario be and issue particularly for internal pages two or three clicks down? I suppose unless someone linked to a page with a misspelled URL... Also would it be worth placing 301 redirects on a small number of common mis-spellings or typos e.g. 'greatbeachtowels.com/beach-towles' to the correct URLs as opposed to just 404s? Many thanks in advance.
Technical SEO | | AJ2340 -
Does Google pass link juice a page receives if the URL parameter specifies content and has the Crawl setting in Webmaster Tools set to NO?
The page in question receives a lot of quality traffic but is only relevant to a small percent of my users. I want to keep the link juice received from this page but I do not want it to appear in the SERPs.
Technical SEO | | surveygizmo0
