Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. The word 'shop' in a page title

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    The word 'shop' in a page title

    Technical SEO
    2
    3
    882
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • rhoadesjohn
      rhoadesjohn last edited by

      I'm reworking most of the page titles on our site and I'm considering the use of the word 'Shop' before a product category.

      ex.  Shop 'keyword' | Brand Name

      As opposed to just using the keyword sans 'Shop.'  Some of the keywords are very generic, especially for a top level category page.

      Question: Is the word 'Shop' damaging my SEO efforts in any way?

      1 Reply Last reply Reply Quote 0
      • rhoadesjohn
        rhoadesjohn last edited by

        Thanks for the response John.  That makes sense.

        1 Reply Last reply Reply Quote 0
        • Johnny4B
          Johnny4B last edited by

          If you mean the meta title, then I wouldn't think so, its not really repetitive, rather uniformity.

          Myself, I would rather add a more specific keyword to the beginning of a page title, as it helps with CTR and ranking. I always feel these generic page titles does nothing bit hinder ranking for people who use them.

          For example, to me

          Shoes by Armain at Shoes World ,shop today

          Is better than

          Shop Shoes | Armani

          Obviously you could optimize the text better yourself, but hopefully you get my drift

          Regards

          John

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • DGAU

            Can I use a 301 redirect to pass 'back link' juice to a different domain?

            Hi, I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary. However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink. I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink. So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com. Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com? Q2: If the answer to the above is yes -  would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
            ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper.

            Technical SEO | | DGAU
            0
          • SO_UK

            301 Re-directing 'empty' domains

            Hello, My client had purchased a few domains and 301 re-directed them, pointing to our main website. As far as I am aware the 'empty domains' are brand related but no content has ever been displayed on them, and I doubt they have much authority. The issue here is that we took a dive in ranking for our main keyword, I had a look on ahrefs and found the below: | www.empty-domain/our-keyword | 30 | 19 | 1 | fb 0
            G+ 0
            in 4 | REDIRECT 301 TO www.main-domain/our-keyword | 8 Feb '175 d | The ranking dip happened at the same time as the re-direct was re-discovered / re-crawled. Could the 'empty' URL in question been causing us any issues? I understand that this is terrible practice for 301 redirects, I was hoping someone in the community could shed light on any possible solution for this.

            Technical SEO | | SO_UK
            0
          • vivekrathore

            Is it good to redirect million of pages on a single page?

            My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx.  Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages.  Or any other suggestions to solve this issue.

            Technical SEO | | vivekrathore
            0
          • WebServiceConsulting.com

            Can you noindex a page, but still index an image on that page?

            If a blog is centered around visual images, and we have specific pages with high quality content that we plan to index and drive our traffic, but we have many pages with our images...what is the best way to go about getting these images indexed? We want to noindex all the pages with just images because they are thin content... Can you noindex,follow a page, but still index the images on that page? Please explain how to go about this concept.....

            Technical SEO | | WebServiceConsulting.com
            0
          • Branden_S

            Page titles in browser not matching WP page title

            I have an issue with a few page titles not matching the title I have In WordPress.  I have 2 pages, blog & creative gallery, that show the homepage title, which is causing duplicate title errors.  This has been going on for 5 weeks, so its not an a crawl issue.  Any ideas what could cause this? To clarify, I have the page title set in WP, and I checked "Disable PSP title format on this page/post:"...but this page is still showing the homepage title.  Is there an additional title setting for a page in WP?

            Technical SEO | | Branden_S
            0
          • DDL

            Is it possible to change a sitelink title by off page SEO?

            Hi all, I checked a website of my company: sitelinks in SERP are with the correct url, but one of the sitelinks’ title is completely irrelevant. Is it possible that it was changed from "outside"? Or maybe it's a bug? Thank you, Imre

            Technical SEO | | DDL
            0
          • frankrizzo

            Duplicate page titles on Ecommerce

            Hi, My question is in reference to an E-commerce site- Our SEO MOZ scan is showing many errors for Duplicates- such as Duplicate titles - The majority of these are on the products map- and the page titles are Products Map :: Company Name How do we get correct this or does Google not penalize for it? Thanks.

            Technical SEO | | frankrizzo
            0
          • ElmarReizen

            Does it hurt to have a dynamic counter in your page title?

            Currently we work with page titles which display the number of products we have as a counter. This number is highly volatile and can change every day, so that our page title changes all the time. We did this to improve user experience, meet expectations and improve click through rates. Question is whether this can hurt our rankings and if someone has experimented with this or has experience with this?

            Technical SEO | | ElmarReizen
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.