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  4. The word 'shop' in a page title

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The word 'shop' in a page title

Technical SEO
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  • rhoadesjohn
    rhoadesjohn last edited by May 6, 2013, 11:56 AM

    I'm reworking most of the page titles on our site and I'm considering the use of the word 'Shop' before a product category.

    ex.  Shop 'keyword' | Brand Name

    As opposed to just using the keyword sans 'Shop.'  Some of the keywords are very generic, especially for a top level category page.

    Question: Is the word 'Shop' damaging my SEO efforts in any way?

    1 Reply Last reply Reply Quote 0
    • rhoadesjohn
      rhoadesjohn last edited by May 6, 2013, 4:22 PM May 6, 2013, 4:22 PM

      Thanks for the response John.  That makes sense.

      1 Reply Last reply Reply Quote 0
      • Johnny4B
        Johnny4B last edited by May 6, 2013, 12:31 PM May 6, 2013, 12:30 PM

        If you mean the meta title, then I wouldn't think so, its not really repetitive, rather uniformity.

        Myself, I would rather add a more specific keyword to the beginning of a page title, as it helps with CTR and ranking. I always feel these generic page titles does nothing bit hinder ranking for people who use them.

        For example, to me

        Shoes by Armain at Shoes World ,shop today

        Is better than

        Shop Shoes | Armani

        Obviously you could optimize the text better yourself, but hopefully you get my drift

        Regards

        John

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