Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Landing Page URL Structure

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Landing Page URL Structure

    Technical SEO
    3
    3
    3514
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • briankb
      briankb last edited by

      We are finally setting up landing pages to support our PPC campaigns. There has been some debate internally about the URL structure.

      Originally we were planning on URL's like:

      • domain.com
        • /california
        • /florida
        • /ny

      I would prefer to have the URL's for each state inside a "state" folder like:

      • domain.com
        • /state
          • /california
          • /florida
          • /ny

      I like having the folders and pages for each state under a parent folder to keep the root folder as clean as possible. Having a folder or file for each state in the root will be very messy.

      Before you scream URL rewriting :-). Our current site is still running under Classic ASP which doesn't support URL rewriting. We have tried to use HeliconTech's ISAPI rewrite module for IIS but had to remove it because of too many configuration issues.

      Next year when our coding to MVC is complete we will use URL rewriting.

      So the question for now: Is there any advantage or disadvantage to one URL structure over the other?

      1 Reply Last reply Reply Quote 0
      • JaredMumford
        JaredMumford last edited by

        From a strict A/B standpoint where the two variables are:

        www.domain.com/california

        www.domain.com/state/california

        You will see no discernible difference in SEO results. That being said, if you plan to expand the URLs later, i.e.

        www.domain.com/state/california/santa-monica/our-service-keywords.* then you should probably consider what length they will be and factor that into your decision.

        1 Reply Last reply Reply Quote 1
        • danatanseo
          danatanseo last edited by

          Yes. I believe there is an advantage in choosing your second option, for exactly the reason you state. In other words it's better for you and your own organization of your content. It will also make it much easier when and if you implement URL rewrites to give you SEO friendly URLs because if you use any relative URLs on your pages, they will be much easier to identify correctly and update if they are constructed "/state/michigan."

          I don't believe there is going to be an advantage or disadvantage to your campaigns or SEO if you choose one versus another. That's my personal opinion. I certainly don't pretend to know what Google favors or doesn't favor at any given point in time.

          I certainly hope this helps!

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Dingos

            URL structure for same product in multiple categories?

            url inspection breadcrumbs technical seo seo tactics

            Hello everyone ! I am building an ecom store using wordpress. I have assigned multiple categories to the same product. What should be the URL structure when users are navigating with different product categories? Categories Assigned: tshirt, blue, striped
            Product Name: blue-striped-tshirt Option 01: Matching site navigation breadcrumb to product url URL - ecomstore.com/tshirt/blue-striped-tshirt
            Breadcrumb - home/tshirt/blue-striped-tshirt URL - ecomstore.com/blue/blue-striped-tshirt (canonical to 1 product page)
            Breadcrumb - home/color/blue/blue-striped-tshirt URL - ecomstore.com/striped/blue-striped-tshirt (canonical to 1 product page)
            Breadcrumb - home/type/striped/blue-striped-tshirt Option 02: Same product urls and different breadcrumbs based on user site navigation URL - ecomstore.com/tshirt/blue-striped-tshirt
            Breadcrumb - home/tshirt/blue-striped-tshirt URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
            Breadcrumb - home/color/blue/blue-striped-tshirt URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
            Breadcrumb - home/type/striped/blue-striped-tshirt I have decided to got with Option 01 so that the product in each category can be ranked according to each category keyword. Which option is the best according to your experience or is there any other best practice?

            Technical SEO | | Dingos
            0
          • Nomader

            Crawl solutions for landing pages that don't contain a robots.txt file?

            My site (www.nomader.com) is currently built on Instapage, which does not offer the ability to add a robots.txt file. I plan to migrate to a Shopify site in the coming months, but for now the Instapage site is my primary website. In the interim, would you suggest that I manually request a Google crawl through the search console tool? If so, how often? Any other suggestions for countering this Meta Noindex issue?

            Technical SEO | | Nomader
            1
          • the-gate-films

            URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?

            I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.

            Technical SEO | | the-gate-films
            0
          • vivekrathore

            Is it good to redirect million of pages on a single page?

            My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx.  Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages.  Or any other suggestions to solve this issue.

            Technical SEO | | vivekrathore
            0
          • sparrowdog

            Using the Google Remove URL Tool to remove https pages

            I have found a way to get a list of 'some' of my 180,000+ garbage URLs now, and I'm going through the tedious task of using the URL removal tool to put them in one at a time. Between that and my robots.txt file and the URL Parameters, I'm hoping to see some change each week. I have noticed when I put URL's starting with https:// in to the removal tool, it adds the http:// main URL at the front. For example, I add to the removal tool:- https://www.mydomain.com/blah.html?search_garbage_url_addition On the confirmation page, the URL actually shows as:- http://www.mydomain.com/https://www.mydomain.com/blah.html?search_garbage_url_addition I don't want to accidentally remove my main URL or cause problems. Is this the right way this should look? AND PART 2 OF MY QUESTION If you see the search description in Google for a page you want removed that says the following in the SERP results, should I still go to the trouble of putting in the removal request? www.domain.com/url.html?xsearch_... A description for this result is not available because of this site's robots.txt – learn more.

            Technical SEO | | sparrowdog
            1
          • JoaoPdaCosta-WBR

            Splitting Page Authority with two URLs for the same page.

            Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
            www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
            PA: 67
            Linking Root Domains: 52
            Total Links: 272 "/"
            PA: 64
            Linking Root Domains: 29
            Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!

            Technical SEO | | JoaoPdaCosta-WBR
            0
          • shanky1

            Structuring URL's for better SEO

            Hello, We were rolling our fresh urls for our new service website. Currently we have our structure as www.practo.com/health/dental/clinic/bangalore We like to have it as www.practo.com/health/dental-clinic-bangalore Can someone advice us better which one of the above structure would work out better and why? Should this be a focus of attention while going ahead since this is like a search engine platform for patients looking out for actual doctors. Thanks, Aditya

            Technical SEO | | shanky1
            0
          • mhans

            Deep Page Link - url no longer exists

            I used Open Site Explorer and found a link to our site on http://www.business.com/guides/bedding-supplies-3639/  The link was setup to go to an important, deep page on my website, but the structure of our urls changed and the url no longer exists. The link (anchor text 'National Hospitality Supply') does direct to our homepage, www.nathosp.com. My question is, am I receiving full link juice? Or would I be better served to create a 301 redirect to the revised / new page url? In case it matters, if I had my choice I'd prefer the link to go to the intended deep page. Thanks in advance for your insight. -Josh Fulfer

            Technical SEO | | mhans
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.