The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Forum
    2. Categories
    3. SEO Tactics
    4. On-Page Optimization
    5. How important are image file names

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How important are image file names

    On-Page Optimization
    4 4 2.5k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • jjtech
      jjtech last edited by

      Hi,

      How important do you think the image file names are for image search?
      I know it used to be the best practice a while ago but is it still important?

      Thanks in advance,

      JJ

      1 Reply Last reply Reply Quote 0
      • jjtech
        jjtech last edited by

        Thanks guys - I really appreciate your quick responses to my silly question:)

        JJ

        1 Reply Last reply Reply Quote 0
        • simon_realbuzz
          simon_realbuzz last edited by

          From my own experience, I would say the images that send us the most search traffic are those where the file names have been labelled correctly rather than autogenerated such as 33456789.jpg. I would certainly suggest there is some correlation between filename and search performance, although of course there are other factors to considered. As a recommendation, I'd certainly suggest file names are important although I couldn't put a measure of quite how important. There's certainly no reason I can see for us to stop labelling filenames correctly.

          1 Reply Last reply Reply Quote 2
          • KevinBudzynski
            KevinBudzynski last edited by

            Extremely important (and will continue to be).  Also, continue to use alt names and meta info.

            It's also good to have good naming convention for image files on your site.

            1 Reply Last reply Reply Quote 3
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

              Getting Started
              Moz Pro
              Moz Local
              Moz Bar
              API
              What's New

            • SEO Tactics

              Discuss the SEO process with fellow marketers

              Content Development
              Competitive Research
              Keyword Research
              Link Building
              On-Page Optimization
              Technical SEO
              Reporting & Analytics
              Intermediate & Advanced SEO
              Image & Video Optimization
              International SEO
              Local SEO

            • Community

              Discuss industry events, jobs, and news!

              Moz Blog
              Moz News
              Industry News
              Jobs and Opportunities
              SEO Learn Center
              Whiteboard Friday

            • Digital Marketing

              Chat about tactics outside of SEO

              Affiliate Marketing
              Branding
              Conversion Rate Optimization
              Web Design
              Paid Search Marketing
              Social Media

            • Research & Trends

              Dive into research and trends in the search industry.

              SERP Trends
              Search Behavior
              Algorithm Updates
              White Hat / Black Hat SEO
              Other SEO Tools

            • Support

              Connect on product support and feature requests.

              Product Support
              Feature Requests
              Participate in User Research

            • See all categories

            • How many hyphens are allowed in page titles or image names?
              SeobyKP
              SeobyKP
              0
              4
              763

            • Image File Names for eCommerce?
              TheFlyingSweetPotato
              TheFlyingSweetPotato
              0
              3
              1.8k

            • Image file name, is it important
              BigBlaze205
              BigBlaze205
              0
              7
              3.0k

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.