Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
When should you redirect a domain completely?
-
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects).
So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
-
I've been seeing a fairly long time for Google to catch up with 301s and pass along the link juice....a couple of months. Consensus is that something around 90-95% of the link juice passes through a 301. There's some talk about 301s not passing link juice forever, although I haven't heard any evidence of exactly how long that might be, but seems like it would be in the 1-2 year range at least. Just my opinion & recollection of a whole bunch of other people's opinions though :-).
-
Follow up question - if redirecting a domain completely, how much would doing so affect the rankings? I'm assuming it will take some time for the new domain to catch up to where the old domain was, but how long might that be? And would the links for the old domain still count?
-
Thank you guys, these were very helpful!
-
If I would be at your place, I would have checked the links that are pointing to the old URL and see if the links quality is good and will help the new domain, I would have done the page level 301 redirection. If for some reason the links are not helpful for the new website, I would have done the page level redirection until the old pages get removed from the Google index and new pages get crawled.
Once this happened, I would have reduced the redirections to only one that is domain level redirection and this is to let the audience move to the new website.
P.S: Using Change of Address Idea by Mike King sounds powerful to me!
-
If there are good links out there pointing to the old site, then killing the old site (and its 301s) will throw away that link juice.
If hosting costs are an issue, simply make DNS changes to point the old site at your new servers, then create a little shell of a site on the new servers for the old domain, and 301 redirect just as you are doing today.
There's some thought that 301'ed links don't carry juice forever, but I don't know that I've ever seen that proven out. Regardless, as long as there are real users occasionally landing on those other sites with the old links, you'd want them to end up on the right pages on your new site if they click those old links...and without that 301, they're SOL.
-
You should fill out a Change of Address in Webmaster Tools as well and then confirm that all of the old URLs are out of the index. The redirects however should remain in place as long as you have links pointing from the old site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Splitting and moving site to two domains - How to redirect
I have a client who is going to split their retail and wholesale business and rebrand the retail biz. So let’s say they are going to move everything from currentdomain.com to either retaildomain.com or wholesaledomain.com. The most important business for them is the retail site, so they want to pass on as much ranking power as they can from currentdomain.com to retaildomain.com. I see two choices here: We can 301 redirect all of currentdomain.com to retaildomain.com, and then redirect any wholesale pages to wholesaledomain.com. The advantage is that we can use GSC’s change of address tool to report the change to Google. The downside is that there is a redirect chain (2 hops) to wholesaledomain.com. Would this confuse Google? Or we can 301 redirect page by page from currentdomain.com to the appropriate page on either new site. This means no redirect chains but it also means that we can’t use GSC’s change of address tool. Which would you do and why? And is there another option that I'm missing? I appreciate any insights you can share.
Intermediate & Advanced SEO | Dec 22, 2015, 4:24 PM | rich.owings1 -
Php 301 redirect
Hi I am migrating an old wordpress site to a custom PHP site and the URL profiles will be different, so want to retain all link profiles and more importantly if a user visits the old urls via search then they are seamlessly transferred to the new equivalent page For example www.domain.com/about-us is going to need to redirect to www.domain.com/aboutus.php www.domain.com/furniture is going to need to redirect to www.domain.com/furniture-collections.php etc What is the best way of achieving this apart from .htaccess as not 100% confident of doing this. Could it be done via PHP or using meta tags?
Intermediate & Advanced SEO | Jul 12, 2019, 11:17 AM | ocelot0 -
Redirect at Registrar or Server
Hi folks, I have run into a situation were a new client has 3 TLDs (e.g. mycompany.com, mycompany.org and mycompany.biz), all with the same content. They are on a Windows IIS environment, which I am not familiar with. Until now, all of my clients have been Linux/Apache environment, so I always dealt with these issues utilizing htaccess. Currently all resolve to the same IP, but the URL remains the same in the browser address field (e.g. if you type-in mycompany.org - it remains as such). We want the .org and .biz version to 301 Redirect to the .com TLD. I am wondering what the best practice might be in this situation? Could we simply redirect at the registrar level or would implementation at the server level be best? If so, I would really appreciate an example from someone with experience implementing redirects on IIS. Thank you!
Intermediate & Advanced SEO | Dec 19, 2013, 1:00 PM | SCW0 -
Geoip redirection, 301 or 302?
Hello all Let me first try to explain what our company does and what it is trying to achieve. Our company has an online store, sells products for 3 different countries, and two languages for each country. Currently we have one site, which is open to all countries, what we are trying to achieve is make 3 different stores for these 3 different countries, so we can have a better control over the prices in each country. We are going to use Geoip to redirect the user to the local store in his country. The suggested new structure is to add sub-folders as following: www.example.com/ca-en
Intermediate & Advanced SEO | Nov 18, 2013, 9:59 PM | ajarad
www.example.com/ca-fr
www.example.com/us-en
... If a visitor is located outside these 3 countries, then she'll be redirected to the root directory www.example.com/en We can't offer to expand our SEO team to optimize new pages for the local market, it's not the priority for now, the main objective now is to be able to control the prices for different market. so to eliminate the duplicate issue, we'll use canonical tags. Now knowing our objective from the new URL structure, I have two questions: 1- which redirect should we use? 301, 302?
If we choose 301, then which version of the site will get the link juice? (i.e, /ca-en or /us-en?)
if we choose 302, then will the link juice remain in the original links? is it healthy to use 302 for long term redirections? 2- Knowing that Google bots comes from US-IP, does that mean that the other versions of the site won't be crawled (i.e, www.example.com/ca-fr), this is especially important for us as we are using AdWords, and unindexed pages will effect our quality score badly. I'd like to know if you have other account structure in your mind that would be better than this proposed structure. Your help is highly highly appreciated.
Thanks in advance.0 -
Redirecting non www site
Hello Ladies and Gentlemen. I 100% agree with the redirecting of the non www domain name. After all we see so many times, especially in MOZ how the two different domains contain different links, different DA and of course different PA. So I have posed the question to our IT company, "How would we go about redirecting our non www domain to the www version?", "Where would we do that?", " we cant do the redirect on our webserver because the website is listed as an IP address, not a domain name, so would we do the redirect somewhere at GoDaddy?" who is currently maintain our DNS record So here is the response from IT: " I would setup a CNAME record in DNS (GoDaddy), such that no matter if you go to the bare domain, or the www, you end up in the same place. As for SEO, having a 301 redirect for your bare domain isn't necessary, because both the bare domain and the www are the same domain. 301 is a redirect for "permanently moved" and is common when you change domain names. Using the bare domain or the www are NOT DIFFERENT DOMAINS, so the 301 would not be accurate, and you'd be telling engines you've moved, when you haven't - which may negatively impact your rank. It sounds to me that IT is NOT recommending the redirect. How can this be? Or are we talking about two different things? Will the redirect cause the melt down as the IT company suggests? Or do they nut understand SEO?
Intermediate & Advanced SEO | Oct 10, 2013, 4:51 PM | Davenport-Tractor0 -
Should I buy a .co domain if my preferred .com and .co.uk domain are taken by other companies?
I'm looking to boost my website ranking and drive more traffic to it using a keyword rich domain name. I want to have my nearest city followed by the keyword "seo" in the domain name but the .co.uk and .com have already been taken. Should I take the plunge and buy .co at a higher price? What options do I have? Also whilst we're on domains and URL's is it best to separate keywords in url's with a (_) or a (-)? Many thanks for any help with this matter. Alex
Intermediate & Advanced SEO | Sep 19, 2012, 3:40 AM | SeoSheikh0 -
Login redirect 302
Ok - anyone knows what to do with the temporary redirect to the login page? In our e-commerce system we have a checkout page, which requires user to be logged in - if they are not, we redirect them to the login page using simple php header("Locaiton: url"). This however has been found as a Warning as it's a temporary redirect. I can't really put there permanent redirect for obvious reasons so if someone could give me some clue on this situation that would be much appreciated.
Intermediate & Advanced SEO | Apr 29, 2012, 8:45 AM | coremediadesign0 -
Keyword-Rich Domains - Redirect?
Hi, Mozzers- I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area. I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate. 2 Questions: Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud. Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons? If you need additional info, please PM me for details. Thank you, friends! LHC
Intermediate & Advanced SEO | May 19, 2011, 2:53 PM | lhc670