undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Reporting & Analytics
  4. Whats 'Other' in Google Analytics (in Acquisition)

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Whats 'Other' in Google Analytics (in Acquisition)

Reporting & Analytics
7
23
44.7k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Dan-Lawrence
    Dan-Lawrence last edited by Mar 26, 2014, 1:36 PM

    When i look in GA under Channels (under Acquisition) 'other' is listed

    What is 'other' ?

    I have been told its other unidentified channels as they did not allow 3rd party cookies or surfers were in anonymous/private mode.   Other is usually organic traffic that couldn't be identified for the aformentioned reasons. This data is encrypted and available but it violates Google guidelines as they are not allowed to pass personal info//data to third parties so it is automatically filtered. But they are not 'Not Provided' (since that still shows under organic) but is usually/mainly some form of organic visits.

    Hence Seo can take credit for much of that traffic, is this correct ?

    Many Thanks

    1 Reply Last reply Reply Quote 0
    • insiderockstar
      insiderockstar @katemorris last edited by Jan 30, 2019, 12:27 AM Jan 30, 2019, 12:27 AM

      https://look.djfiln.com/offer?prod=3&ref=5163496&sub_id=ANYTHING

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,8 months
      • AndaazFashion
        AndaazFashion last edited by Jun 4, 2018, 11:44 PM Jun 2, 2018, 3:05 AM

        Hello All,

        We are not running any paid ads, our all traffic from organic search and social media, referral sites where we promote our website organically then why we are seeing this "other" option in GA. Most of the conversions we are getting from "other" and confused from which source of medium getting this traffic.

        Sunil Kumar

        KM: Edited to remove unnecessary link

        1 Reply Last reply Reply Quote 0
        • topic:timeago_earlier,2 years
        • Sable_Group
          Sable_Group @katemorris last edited by Jan 28, 2016, 4:55 AM Jan 28, 2016, 4:55 AM

          Thanks Kate!

          1 Reply Last reply Reply Quote 0
          • katemorris
            katemorris @Sable_Group last edited by Jan 28, 2016, 1:21 AM Jan 28, 2016, 1:21 AM

            It's going to depend on how your tracking is setup but out of the box, GA's channel for Social is anything that is tagged as social. Any untagged campaigns, including social ones, are going to be put into Other.

            Sable_Group 1 Reply Last reply Jan 28, 2016, 4:55 AM Reply Quote 0
            • Sable_Group
              Sable_Group @katemorris last edited by Jan 27, 2016, 11:30 AM Jan 27, 2016, 11:30 AM

              Thanks Kate. In terms of social search, does this refer to all traffic generated from social media sites? If 'other' is from untagged paid advertising like Facebook, then 'social search' does not include traffic from FB ads?

              katemorris 1 Reply Last reply Jan 28, 2016, 1:21 AM Reply Quote 0
              • topic:timeago_earlier,8 days
              • katemorris
                katemorris @Sable_Group last edited by Jan 19, 2016, 12:34 PM Jan 19, 2016, 12:34 PM

                It's traditionally untagged paid advertising like Facebook. Paid Search is typically campaigns from AdCenter or AdWords, the search engines themselves.

                Sable_Group 1 Reply Last reply Jan 27, 2016, 11:30 AM Reply Quote 1
                • Sable_Group
                  Sable_Group last edited by Jan 18, 2016, 7:41 AM Jan 18, 2016, 7:41 AM

                  How does 'other' differ to paid search?

                  katemorris 1 Reply Last reply Jan 19, 2016, 12:34 PM Reply Quote 0
                  • topic:timeago_earlier,8 days
                  • katemorris
                    katemorris @betterlinksmedia last edited by Jan 10, 2016, 1:36 AM Jan 10, 2016, 1:36 AM

                    It is most likely the names of campaigns you might have set up. It's best to discussion with your marketing and advertising departments.

                    1 Reply Last reply Reply Quote 0
                    • betterlinksmedia
                      betterlinksmedia last edited by Jan 7, 2016, 4:48 PM Jan 7, 2016, 4:48 PM

                      I am seeing a significant number of sessions under "other" as well. and when I go into Other for details, I see 2 entries - cd and DC. Can any one elaborate on what these mean.

                      Thanks!

                      katemorris 1 Reply Last reply Jan 10, 2016, 1:36 AM Reply Quote 0
                      • topic:timeago_earlier,12 months
                      • Dan-Lawrence
                        Dan-Lawrence @GeoffKenyon last edited by Jan 27, 2015, 2:18 PM Jan 27, 2015, 2:18 PM

                        great thanks for that additional info Geoff !

                        all best

                        dan

                        1 Reply Last reply Reply Quote 0
                        • GeoffKenyon
                          GeoffKenyon last edited by Jan 27, 2015, 2:04 PM Jan 27, 2015, 2:04 PM

                          +1 Kate

                          To add on what Kate said, you can typically get a little more data to help you pinpoint what it is by clicking on other and then looking at secondary dimensions such as medium, ad distribution network, placement domain, campaign, etc.

                          Dan-Lawrence 1 Reply Last reply Jan 27, 2015, 2:18 PM Reply Quote 3
                          • topic:timeago_earlier,9 months
                          • Dan-Lawrence
                            Dan-Lawrence @katemorris last edited by May 13, 2014, 10:33 AM May 13, 2014, 10:33 AM

                            cool cheers 🙂

                            1 Reply Last reply Reply Quote 0
                            • katemorris
                              katemorris @Dan-Lawrence last edited by May 9, 2014, 1:07 PM May 9, 2014, 1:07 PM

                              PLA = Product Listing Ads 🙂

                              Dan-Lawrence 1 Reply Last reply May 13, 2014, 10:33 AM Reply Quote 1
                              • Dan-Lawrence
                                Dan-Lawrence @katemorris last edited by May 9, 2014, 6:46 AM May 9, 2014, 6:46 AM

                                many thnaks for further comments Kate

                                Sorry but whats PLA ?

                                No but i will now 🙂

                                All Best

                                Dasn

                                katemorris 1 Reply Last reply May 9, 2014, 1:07 PM Reply Quote 0
                                • katemorris
                                  katemorris @Dan-Lawrence last edited by May 9, 2014, 6:46 AM May 6, 2014, 1:18 PM

                                  Paid is typically AdWords and AdCenter, paid search things. But stuff like Reddit advertising, Facebook, Twitter, and other display advertising, and maybe PLA based advertising (that might be your Google), is Other Advertising.

                                  When you click into Google, have you added a second metric of something like destination URL to see where the traffic is going? That might give you some clues.

                                  Dan-Lawrence 1 Reply Last reply May 9, 2014, 6:46 AM Reply Quote 1
                                  • Dan-Lawrence
                                    Dan-Lawrence @katemorris last edited by May 6, 2014, 1:16 PM May 6, 2014, 1:16 PM

                                    isnt cpc type activity going to show in Paid search ?

                                    when i click on 'other' within channels it shows 4 sub channels no 1 is Google and the others are know activity like Buffer.

                                    When i click on Google there's no further breakdown apart from the traffic details (sessions/goals etc).

                                    katemorris 1 Reply Last reply May 6, 2014, 1:18 PM Reply Quote 0
                                    • katemorris
                                      katemorris @Dan-Lawrence last edited by May 6, 2014, 1:07 PM May 6, 2014, 1:07 PM

                                      Not sure. All organic search traffic should be going into Organic and Other is really set to CPC type tracking. Can you list what the other section says for you?

                                      Dan-Lawrence 1 Reply Last reply May 6, 2014, 1:16 PM Reply Quote 0
                                      • Dan-Lawrence
                                        Dan-Lawrence @katemorris last edited by May 6, 2014, 1:05 PM May 6, 2014, 1:05 PM

                                        ok thanks Kate

                                        Seems a tad strange though since all known paid channels being reported elsewhere.

                                        It would be good to know if theres a way to find out whats causing it since all paid campaigns, PPC, emails, display, etc etc being reported in other places and traffic from this 'Google Other' source is 4x current organic search traffic

                                        All Best

                                        Dan

                                        katemorris 1 Reply Last reply May 6, 2014, 1:07 PM Reply Quote 1
                                        • katemorris
                                          katemorris @Dan-Lawrence last edited by May 6, 2014, 12:31 PM May 6, 2014, 12:31 PM

                                          Most of what you see in other is from paid sources, even traffic from Google. I would not count the traffic you see in Other as natural search traffic unless you are 100% sure. Everything in my various client's Other categories are paid sources.

                                          Dan-Lawrence 1 Reply Last reply May 6, 2014, 1:05 PM Reply Quote 0
                                          • Dan-Lawrence
                                            Dan-Lawrence @katemorris last edited by May 6, 2014, 9:13 AM May 6, 2014, 9:13 AM

                                            what about what these guys are saying:

                                            http://moz.com/community/q/analytics-other

                                            katemorris 1 Reply Last reply May 6, 2014, 12:31 PM Reply Quote 0
                                            • topic:timeago_earlier,20 days
                                            • Dan-Lawrence
                                              Dan-Lawrence last edited by Apr 16, 2014, 12:45 PM Apr 16, 2014, 12:45 PM

                                              Many Thanks for that Kate !

                                              1 Reply Last reply Reply Quote 0
                                              • katemorris
                                                katemorris last edited by Apr 16, 2014, 12:45 PM Apr 16, 2014, 12:31 PM

                                                According to Google, Other is actually not organic. It's other advertising channels. See the link below and how they define other.

                                                https://support.google.com/analytics/answer/3297892?hl=en&ref_topic=3125765

                                                Dan-Lawrence insiderockstar 2 Replies Last reply Jan 30, 2019, 12:27 AM Reply Quote 2
                                                • 1 / 1
                                                1 out of 23
                                                • First post
                                                  1/23
                                                  Last post

                                                Got a burning SEO question?

                                                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                                                Start my free trial


                                                Browse Questions

                                                Explore more categories

                                                • Moz Tools

                                                  Chat with the community about the Moz tools.

                                                • SEO Tactics

                                                  Discuss the SEO process with fellow marketers

                                                • Community

                                                  Discuss industry events, jobs, and news!

                                                • Digital Marketing

                                                  Chat about tactics outside of SEO

                                                • Research & Trends

                                                  Dive into research and trends in the search industry.

                                                • Support

                                                  Connect on product support and feature requests.

                                                • See all categories

                                                Related Questions

                                                • Kevin_P

                                                  Why is Indeed.com traffic appearing as organic in Google Analytics?

                                                  A large number of sessions in my client's Google Analytics account appear to come from medium: organic and source:Indeed. Since I'm focused on SEO for this project, I'd prefer that Indeed be treated as referral traffic. Any ideas for fixing this issue? Also, and I'm sure the answer is no, is there a way to fix the past data in Google Analytics that has already reported Indeed as an organic medium?

                                                  Reporting & Analytics | Apr 24, 2018, 1:13 PM | Kevin_P
                                                  0
                                                • cceebar

                                                  "index.htm" for all url's in google analytics

                                                  I don't have this issue with other wordpress websites, only this one website, and I don't know what's causing the issue: Google Analytics is adding an "index.htm" to every single page on the website.  So it is tracking the pages, I see no errors - is it tracking the right page? When I click on the page link in a report, I naturally go to a "404 page not found" since the website address isn't "www.example.com/rewards/index.htm" - but instead the actual address would be:
                                                  "www.example.com/rewards/". I have navigated to View Settings in GA to insure "default page" is empty. Although adding anything else to this field does not effect the page url in analytics reports either. Could it be htaccess file - or a plugin effecting the htaccess file?_Cindy

                                                  Reporting & Analytics | Sep 14, 2016, 8:32 PM | cceebar
                                                  0
                                                • amichaels

                                                  Google Analytics SEO Queries Not Showing

                                                  Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3

                                                  Reporting & Analytics | Jan 23, 2016, 5:27 AM | amichaels
                                                  0
                                                • JohnGroves

                                                  How does Google Maps/G+ traffic show up in Analytics?

                                                  Hi Moz Community, I've been trying to figure out how traffic from Google Maps (and G+) shows up in Google Analytics and am struggling to find a good answer online. If someone finds a business through Google Maps and then clicks on the website in the Maps listing, does that show up as a referral from Google Maps? Our site shows virtually zero traffic from Google Maps even though we have a number of listing. Two related questions: if someone clicks through to a G+ page from a Maps result and then visits our website from the G+ page, does that show up in Analytics as a referral from G+? Is traffic from Google Maps or G+ ALSO counted as organic traffic? (Would it be possible to accidentally double-count a visit as both organic and a referral from Maps/G+? Thanks everybody!

                                                  Reporting & Analytics | Aug 14, 2015, 2:29 PM | JohnGroves
                                                  0
                                                • KarlMarxTheBear

                                                  Google Analytics Real Time Not Working! :(

                                                  Hello Everyone, Today, the real time feature in my google analytics stopped working. I am able to see that traffic is visiting my site, but not in real time. The real time count is usually at 0. But, there are some instances where real time will come back online, but there will be only 1 unique visitor.  At any given time, our website usually has 20 visitors or so..Has anyone encountered this issue? Where should i start looking for fixes? What are the possible problems? Thanks!

                                                  Reporting & Analytics | Jan 7, 2015, 7:30 AM | KarlMarxTheBear
                                                  0
                                                • JMagary

                                                  Why is Google Analytics showing index.php after every page URL?

                                                  Hi, My client's site has GA tracking code gathering correct data on the site, but the pages are listed in GA as having /index.php at the end of every URL, although this does not appear when you visit the site pages. Even if there is a redirect happening for site visitors, shouldn't GA be showing the pages as their redirect destination, i.e. the URL that visitors actually see? Could this discrepancy be adversely affecting my search performance? Example page:  http://freshstarttax.com/innocent-spouse/ shows up in GA as http://freshstarttax.com/innocent-spouse/index.php thanks

                                                  Reporting & Analytics | Mar 27, 2014, 9:43 AM | JMagary
                                                  0
                                                • K2_Sports

                                                  Google Analytics Showing Inflated Product Revenue

                                                  Hi- For the month of Feb on two of our sites we are seeing inflated product revenues. I have not seen this before and I am not having any luck searching for answers. Here is the issue: Product B sells for $159.95 For the month of Feb we sold 3 thus revenue should be ~$479.85 GA is showing Product B's revenue at $3,360.00 I read online that sometimes folks will bookmark the receipt page and that can cause this and we would need to put a catch in place for this but I am guessing this is not the case as it is happening on two sites. Please let me know if you have any questions.

                                                  Reporting & Analytics | Mar 5, 2013, 8:46 PM | K2_Sports
                                                  0
                                                • vijayvasu

                                                  Google Analytics Admin account not allowing us to add other users?

                                                  Our Google Analytics Administrator account is not giving us access to the User Manager, and because of that we are unable to add users; have you ever ran in to a problem such as this, if so what was your solution. Thanks a Billion impressions, Vijay E2qE9.jpg

                                                  Reporting & Analytics | Nov 5, 2011, 7:59 PM | vijayvasu
                                                  0

                                                Get started with Moz Pro!

                                                Unlock the power of advanced SEO tools and data-driven insights.

                                                Start my free trial
                                                Products
                                                • Moz Pro
                                                • Moz Local
                                                • Moz API
                                                • Moz Data
                                                • STAT
                                                • Product Updates
                                                Moz Solutions
                                                • SMB Solutions
                                                • Agency Solutions
                                                • Enterprise Solutions
                                                Free SEO Tools
                                                • Domain Authority Checker
                                                • Link Explorer
                                                • Keyword Explorer
                                                • Competitive Research
                                                • Brand Authority Checker
                                                • Local Citation Checker
                                                • MozBar Extension
                                                • MozCast
                                                Resources
                                                • Blog
                                                • SEO Learning Center
                                                • Help Hub
                                                • Beginner's Guide to SEO
                                                • How-to Guides
                                                • Moz Academy
                                                • API Docs
                                                About Moz
                                                • About
                                                • Team
                                                • Careers
                                                • Contact
                                                Why Moz
                                                • Case Studies
                                                • Testimonials
                                                Get Involved
                                                • Become an Affiliate
                                                • MozCon
                                                • Webinars
                                                • Practical Marketer Series
                                                • MozPod
                                                Connect with us

                                                Contact the Help team

                                                Join our newsletter
                                                Moz logo
                                                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                                                • Accessibility
                                                • Terms of Use
                                                • Privacy

                                                Looks like your connection to Moz was lost, please wait while we try to reconnect.