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    4. Whats 'Other' in Google Analytics (in Acquisition)

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    Whats 'Other' in Google Analytics (in Acquisition)

    Reporting & Analytics
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    • Dan-Lawrence
      Dan-Lawrence last edited by

      When i look in GA under Channels (under Acquisition) 'other' is listed

      What is 'other' ?

      I have been told its other unidentified channels as they did not allow 3rd party cookies or surfers were in anonymous/private mode.   Other is usually organic traffic that couldn't be identified for the aformentioned reasons. This data is encrypted and available but it violates Google guidelines as they are not allowed to pass personal info//data to third parties so it is automatically filtered. But they are not 'Not Provided' (since that still shows under organic) but is usually/mainly some form of organic visits.

      Hence Seo can take credit for much of that traffic, is this correct ?

      Many Thanks

      1 Reply Last reply Reply Quote 0
      • insiderockstar
        insiderockstar @katemorris last edited by

        https://look.djfiln.com/offer?prod=3&ref=5163496&sub_id=ANYTHING

        1 Reply Last reply Reply Quote 0
        • AndaazFashion
          AndaazFashion last edited by

          Hello All,

          We are not running any paid ads, our all traffic from organic search and social media, referral sites where we promote our website organically then why we are seeing this "other" option in GA. Most of the conversions we are getting from "other" and confused from which source of medium getting this traffic.

          Sunil Kumar

          KM: Edited to remove unnecessary link

          1 Reply Last reply Reply Quote 0
          • Sable_Group
            Sable_Group @katemorris last edited by

            Thanks Kate!

            1 Reply Last reply Reply Quote 0
            • katemorris
              katemorris @Sable_Group last edited by

              It's going to depend on how your tracking is setup but out of the box, GA's channel for Social is anything that is tagged as social. Any untagged campaigns, including social ones, are going to be put into Other.

              Sable_Group 1 Reply Last reply Reply Quote 0
              • Sable_Group
                Sable_Group @katemorris last edited by

                Thanks Kate. In terms of social search, does this refer to all traffic generated from social media sites? If 'other' is from untagged paid advertising like Facebook, then 'social search' does not include traffic from FB ads?

                katemorris 1 Reply Last reply Reply Quote 0
                • katemorris
                  katemorris @Sable_Group last edited by

                  It's traditionally untagged paid advertising like Facebook. Paid Search is typically campaigns from AdCenter or AdWords, the search engines themselves.

                  Sable_Group 1 Reply Last reply Reply Quote 1
                  • Sable_Group
                    Sable_Group last edited by

                    How does 'other' differ to paid search?

                    katemorris 1 Reply Last reply Reply Quote 0
                    • katemorris
                      katemorris @betterlinksmedia last edited by

                      It is most likely the names of campaigns you might have set up. It's best to discussion with your marketing and advertising departments.

                      1 Reply Last reply Reply Quote 0
                      • betterlinksmedia
                        betterlinksmedia last edited by

                        I am seeing a significant number of sessions under "other" as well. and when I go into Other for details, I see 2 entries - cd and DC. Can any one elaborate on what these mean.

                        Thanks!

                        katemorris 1 Reply Last reply Reply Quote 0
                        • Dan-Lawrence
                          Dan-Lawrence @GeoffKenyon last edited by

                          great thanks for that additional info Geoff !

                          all best

                          dan

                          1 Reply Last reply Reply Quote 0
                          • GeoffKenyon
                            GeoffKenyon last edited by

                            +1 Kate

                            To add on what Kate said, you can typically get a little more data to help you pinpoint what it is by clicking on other and then looking at secondary dimensions such as medium, ad distribution network, placement domain, campaign, etc.

                            Dan-Lawrence 1 Reply Last reply Reply Quote 3
                            • Dan-Lawrence
                              Dan-Lawrence @katemorris last edited by

                              cool cheers 🙂

                              1 Reply Last reply Reply Quote 0
                              • katemorris
                                katemorris @Dan-Lawrence last edited by

                                PLA = Product Listing Ads 🙂

                                Dan-Lawrence 1 Reply Last reply Reply Quote 1
                                • Dan-Lawrence
                                  Dan-Lawrence @katemorris last edited by

                                  many thnaks for further comments Kate

                                  Sorry but whats PLA ?

                                  No but i will now 🙂

                                  All Best

                                  Dasn

                                  katemorris 1 Reply Last reply Reply Quote 0
                                  • katemorris
                                    katemorris @Dan-Lawrence last edited by

                                    Paid is typically AdWords and AdCenter, paid search things. But stuff like Reddit advertising, Facebook, Twitter, and other display advertising, and maybe PLA based advertising (that might be your Google), is Other Advertising.

                                    When you click into Google, have you added a second metric of something like destination URL to see where the traffic is going? That might give you some clues.

                                    Dan-Lawrence 1 Reply Last reply Reply Quote 1
                                    • Dan-Lawrence
                                      Dan-Lawrence @katemorris last edited by

                                      isnt cpc type activity going to show in Paid search ?

                                      when i click on 'other' within channels it shows 4 sub channels no 1 is Google and the others are know activity like Buffer.

                                      When i click on Google there's no further breakdown apart from the traffic details (sessions/goals etc).

                                      katemorris 1 Reply Last reply Reply Quote 0
                                      • katemorris
                                        katemorris @Dan-Lawrence last edited by

                                        Not sure. All organic search traffic should be going into Organic and Other is really set to CPC type tracking. Can you list what the other section says for you?

                                        Dan-Lawrence 1 Reply Last reply Reply Quote 0
                                        • Dan-Lawrence
                                          Dan-Lawrence @katemorris last edited by

                                          ok thanks Kate

                                          Seems a tad strange though since all known paid channels being reported elsewhere.

                                          It would be good to know if theres a way to find out whats causing it since all paid campaigns, PPC, emails, display, etc etc being reported in other places and traffic from this 'Google Other' source is 4x current organic search traffic

                                          All Best

                                          Dan

                                          katemorris 1 Reply Last reply Reply Quote 1
                                          • katemorris
                                            katemorris @Dan-Lawrence last edited by

                                            Most of what you see in other is from paid sources, even traffic from Google. I would not count the traffic you see in Other as natural search traffic unless you are 100% sure. Everything in my various client's Other categories are paid sources.

                                            Dan-Lawrence 1 Reply Last reply Reply Quote 0
                                            • Dan-Lawrence
                                              Dan-Lawrence @katemorris last edited by

                                              what about what these guys are saying:

                                              http://moz.com/community/q/analytics-other

                                              katemorris 1 Reply Last reply Reply Quote 0
                                              • Dan-Lawrence
                                                Dan-Lawrence last edited by

                                                Many Thanks for that Kate !

                                                1 Reply Last reply Reply Quote 0
                                                • katemorris
                                                  katemorris last edited by

                                                  According to Google, Other is actually not organic. It's other advertising channels. See the link below and how they define other.

                                                  https://support.google.com/analytics/answer/3297892?hl=en&ref_topic=3125765

                                                  Dan-Lawrence insiderockstar 2 Replies Last reply Reply Quote 2
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