Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does Trade Mark in URL matter to Google
-
Hello community!
We are planning to clean up TM and R in the URLs on the website. Google has indexed these pages but some TM pages are have " " " instead displaying in URL from SERP. What's your thoughts on a "spring cleaning" effort to remove all TM and R and other unsafe characters in URLs? Will this impact indexed pages and ranking etc?
Thank you!
b.dig
-
Thank you both. The URLs with TM are indexed by Google with TM in it, I suspect it will have impact on ranking if we simply remove the TM from URL, although nothing else changes. 301 is a protection, to certain extent.
Happy Easter.
b.dig
-
Hi there,
Is there any way you might be able to show us an example of this? Could be easier to spot if there is a problem.
In general, you want to avoid going through 301 redirects if you don't have to. You should be able to maintain your rankings / authority from one URL to another when it is redirected properly but there are no guarantees. It's best to avoid doing it at all unless it's really necessary.
-
Hi,
This might impact your ranking, so you need to make sure if you rewrite the URLs for a page that you redirect the old URL to the new one to make sure you pass all the link juice and users to the new one. This should in most cases make sure that your rankings will remain the same as you pass all the authority to the new ones. If you don't do this than you probably will have to build up your rankings from the ground for these URLs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google only show high rankings to webmasters?
Hello! I'm using Google Chrome browser. On the browser logged in with the Google Web Master account, the keyword ranking of my site is ranked on pages 1 to 2. However, in the case of the Google Secret tab and other browsers that have not logged in to the Google Web Master account, the keyword ranking of my site is only 10 pages. Which one is more reliable?
White Hat / Black Hat SEO | | 1kB_man_YWH
Does it only show higher rankings to webmasters?
Or will you soon be able to see the high ranking that has only been seen by webmasters in other browsers? I desperately need your help. Thank you. I look forward to your kind cooperation.1 -
How good/bad the exit intent pop-ups? What is Google's perspective?
Hi all, We have launched the exit intent pop-ups on our website where a pop-up will appear when the visitor is about to leave the website. This will trigger when the mouse is moved to the top window section; as an attempt by the visitor to close the window. We see a slight ranking drop post this pop-up launch. As the pop-up is appearing just before someone leaves the website; does this making Google to see as if the user left because of the pop-up and penalizing us? What is your thoughts and suggestions on this? Thanks
White Hat / Black Hat SEO | | vtmoz1 -
Do we lose Backlinks and Domain Authority of URL when we change domain Name?
Have 1 performing domain (Monthly - 4M visitor ) now we want to change domain name ( Brand name like SEOMOZ to Moz ). I have general knowledge about domain changing prevention tips like 301 redirection and other thing. My concern is about backlinks and DA. How can I prevent any lose from SEO Point of view. (backlink lose) Do I need to change all backlink form source or redirection is enough to get all reference traffic from that backlinks?
White Hat / Black Hat SEO | | HuptechWebseo0 -
Page title optimisation - Does suffix keywords matters?
Hi Moz community, We can see in many of the page titles; "brand & keyword" go after every topic like..... "best tiles for kitchen | vertigo tiles". Do Google count this suffix as any other word in page title or give low preference just because it has been repeated across every single page? What if the "keyword" is repeated with topic and brand name as well. I mean which one of the below 2 page titles gonna workout better in correlation with keyword and website authority ? best tiles for kitchen | vertigo tiles best tiles for kitchen | vertigo Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Vanity URLs Canonicalization
Hi, So right now my vanity URLs have a lot more links than my regular homepage. They 301 redirect to the homepage but I'm thinking of canonicalizing the homepage, as well as the mobile page, to the vanity URL. Currently some of my sites have a vanity URL in a SERP and some do not. This is my way of nudging google to list them all as vanity but thought I would get everyone's opinion first. Thanks!
White Hat / Black Hat SEO | | mattdinbrooklyn1 -
Can I 301 redirect old URLs to staging URLs (ex. staging.newdomain.com) for testing?
I will temporarily remove a few pages from my old website and redirect them to a new domain but in staging domain. Once the redirection is successful, I will remove the redirection rules in my .htaccess and get the removed pages back to live. Thanks in advance!
White Hat / Black Hat SEO | | esiow20130 -
Google places VS position one ranking above the places.
Hi Guys, Will creating a new Google places listing for a business have any effect their current position one spot for their major geo location keyword? I.e restaurants perth - say they are ranking no 1 above all the places listings if they set up a places listing would they lose that position and merge with all the other places accounts? Or would they have that listing as well as the places listing? I have been advised it could be detrimental to set up the places account if this is the case does anyone know any ways around this issue as the business really needs a places page for google maps etc. Appreciate some guidance Thanks. BC
White Hat / Black Hat SEO | | Bodie0 -
Why do websites use different URLS for mobile and desktop
Although Google and Bing have recommended that the same URL be used for serving desktop and mobile websites, portals like airbnb are using different URLS to serve mobile and web users. Does anyone know why this is being done even though it is not GOOD for SEO?
White Hat / Black Hat SEO | | razasaeed0