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  5. Does embedding Google map help local SEO?

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Does embedding Google map help local SEO?

Local Listings
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  • Berner
    Berner last edited by May 2, 2014, 10:53 PM

    Hi I am curious if adding a embedded Google map to a footer helps for Local seo?

    Thank you

    1 Reply Last reply Reply Quote 1
    • David-Kley
      David-Kley last edited by May 5, 2014, 12:37 AM May 5, 2014, 12:37 AM

      Sorry to double post, but I went and looked and they also have one specifically for local business.

      http://schema.org/LocalBusiness

      1 Reply Last reply Reply Quote 0
      • David-Kley
        David-Kley last edited by May 5, 2014, 12:33 AM May 5, 2014, 12:33 AM

        I think adding the map by itself couldn't hurt, but I would combine it with schema organization or business markup  for the best results. You can specify where your physical location is with either of those two mentioned.

        1 Reply Last reply Reply Quote 0
        • GaryVictory
          GaryVictory last edited by May 4, 2014, 5:07 PM May 4, 2014, 5:07 PM

          Thanks for sharing Matt - we did a similar test and found improved SERP results with a full address/G map on the contact page above the fold.

          1 Reply Last reply Reply Quote 0
          • stephenfishman
            stephenfishman Subscriber @MattAntonino last edited by May 3, 2014, 9:08 AM May 3, 2014, 9:08 AM

            Thank you very much for sharing those results.

            1 Reply Last reply Reply Quote 0
            • EGOL
              EGOL last edited by May 3, 2014, 8:24 AM May 3, 2014, 8:24 AM

              Awesome information, Matt.

              Thank you.

              1 Reply Last reply Reply Quote 0
              • MattAntonino
                MattAntonino last edited by May 3, 2014, 5:05 AM May 3, 2014, 5:05 AM

                We've tested this a few ways.

                1. Add map to the footer - seems to help somewhat.  Not a big jump but definitely a boost.

                2. Add map to the contact page along with the address - this helped the most in our testing.

                3. Add map to any other page - no effect in our tests.

                We tested 2 controls and 4 sites set each way = 14 total.

                Of the 14, the 2 controls and the 2 "any other page" had very little improvement.  The 8 on #1 and #2 had definite moves and so it does seem to affect the results. Putting the address on the page, along with an embedded G map was by far the best for us.

                stephenfishman 1 Reply Last reply May 3, 2014, 9:08 AM Reply Quote 12
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