Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO value of InDesign pages?
-
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset.
If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
-
Assuming that you plan on posting them on your site as pdf files then they are spiderable to some extent. Google does spider and index some pdf's. I wouldn't advise this as a plan because pdf's do not generally rank well in most areas. The only category I can think of offhand where they do are irs forms.
They would be much more likely to be thoroughly crawled, indexed and ranked if they are posted as actual webpages in html.
-
Hi
If you use Adobe's toolset aka Digital Publishing, then you will be creating an native-like app for your readers. While there are very attractive examples of these, this technology is less suited for marketing purposes. One of the reasons being that content in native apps, in other words published on the App Store, is not being indexed by Google.
If you want your content to be found organically, then this is not the route to take. If you want to create content for marketing purposes, then this is likely not the route to take either: other impediments are eg the decrease in lead conversions because you go through the app store instead if direct access. More info on publishing tech for marketing on http://bestcontentmarketingtool.readz.com
If you export as PDFs, these will be searchable (but of course not optimized) but then again, they are not responsive, no in-content analytics etc.
Depending on your need, you might consider web-based technologies. Feel free to check out our company at http://www.readz.com
All the best
Bart
CEO Readz
-
Not too sure if they are indexed in the same way.
Do you know of any other sites which are also using this technology? If yes, try doing a google site: search for that site and do some investigation to see if they get crawled similarly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify SEO - Double Filter Pages
Hi Experts, Single filter page: /collections/dining-chairs/black
Technical SEO | | williamhuynh
-- currently, canonical the same: /collections/dining-chairs/black
-- currently, index, follow Double filter page: /collections/dining-chairs/black+fabric
-- currently, canonical the same: /collections/dining-chairs/black+fabric
-- currently, noindex, follow My question is about double filter page above:
if noindexing is the better option OR should I change the canonical to /collections/dining-chairs/black Thank you0 -
Customer Reviews on Product Page / Pagination / Crawl 3 review pages only
Hi experts, I present customer feedback, reviews basically, on my website for the products that are sold. And with this comes the ability to read reviews and obviously with pagination to display the available reviews. Now I want users to be able to flick through and read the reviews to help them satisfy whatever curiosity they have. My only thinking is that the page that contains the reviews, with each click of the pagination will present roughly the same content. The only thing that changes is the title tags which will contain the number in the H1 to display the page number. I'm thinking this could be duplication but i have yet to be notified by Google in my Search console... Should i block crawlers from crawling beyond page 3 of reviews? Thanks
Technical SEO | | Train4Academy.co.uk0 -
Does user engagement or content of pages requiring login help SEO?
Hi! Our company is trying to come up with a few pages with some manuals to teach our users how to use our products. However, these pages require username and password. My understanding is that user engagement will help a website's keyword rankings and Google will not be able to crawl or have access to pages requiring login as it doesn't have username and password. Based on that idea, does that mean all the content and user engagement on those pages requiring login won't help our overall SEO? Thanks in advance!
Technical SEO | | EverettChen0 -
Yoast SEO. After set up 404 error pages
Hello all, Something strange happened with my blog site. I recently signed to MOZ tools. Initially everything was fine, but during my last crawl I got loads of 404
Technical SEO | | A_Fotografy
pages. Few days ago I was tweaking some settings in SEO plugin according to this post https://moz.com/blog/setup-wordpress-for-seo-success What I noticed was that 404 pages were coming from my blog posts, but for
some reason category was missing in those posts. For example this link is 404
https://a-fotografy.co.uk/inchcolm-island-wedding-photography-bailie The one with category is https://a-fotografy.co.uk/wedding-pictures/inchcolm-island-wedding-photography-bailie/ So basically for some reason category was missing. Please let me know how can I fix this instead of doing hundreds of
redirects now. Thank you,
Regards,
Armands0 -
Why is Google Webmaster Tools showing 404 Page Not Found Errors for web pages that don't have anything to do with my site?
I am currently working on a small site with approx 50 web pages. In the crawl error section in WMT Google has highlighted over 10,000 page not found errors for pages that have nothing to do with my site. Anyone come across this before?
Technical SEO | | Pete40 -
Is the Authority of Individual Pages Diluted When You Add New Pages?
I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages? Do you worry that adding more pages will hurt pages that were previously published?
Technical SEO | | Charlessipe0 -
How Does Google's "index" find the location of pages in the "page directory" to return?
This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
Technical SEO | | reidsteven750 -
Do Domain Extensions such as .com or .net affect SEO value?
In the beginning of SEO days, it was going around that .com is the best for SEO and that .net is not as good. Is there any truth to this, and what about .org or .edu? I always hear that .edu sites have high PR. Is there any rhyme or reason to this, or all they all equal? Thank you, Afshin Christian-Way.com
Technical SEO | | applesofgold0