SEO value of InDesign pages?
-
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset.
If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
-
Assuming that you plan on posting them on your site as pdf files then they are spiderable to some extent. Google does spider and index some pdf's. I wouldn't advise this as a plan because pdf's do not generally rank well in most areas. The only category I can think of offhand where they do are irs forms.
They would be much more likely to be thoroughly crawled, indexed and ranked if they are posted as actual webpages in html.
-
Hi
If you use Adobe's toolset aka Digital Publishing, then you will be creating an native-like app for your readers. While there are very attractive examples of these, this technology is less suited for marketing purposes. One of the reasons being that content in native apps, in other words published on the App Store, is not being indexed by Google.
If you want your content to be found organically, then this is not the route to take. If you want to create content for marketing purposes, then this is likely not the route to take either: other impediments are eg the decrease in lead conversions because you go through the app store instead if direct access. More info on publishing tech for marketing on http://bestcontentmarketingtool.readz.com
If you export as PDFs, these will be searchable (but of course not optimized) but then again, they are not responsive, no in-content analytics etc.
Depending on your need, you might consider web-based technologies. Feel free to check out our company at http://www.readz.com
All the best
Bart
CEO Readz
-
Not too sure if they are indexed in the same way.
Do you know of any other sites which are also using this technology? If yes, try doing a google site: search for that site and do some investigation to see if they get crawled similarly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical Page Question
Hi, I have a question relation to Canonical pages That i need clearing up. I am not sure that my bigcommere website is correctly configured and just wanted clarification from someone in the know. Take this page for example https://www.fishingtackleshop.com.au/barra-lures/ Canonical link is https://www.fishingtackleshop.com.au/barra-lures/ The Rel="next" link is https://www.fishingtackleshop.com.au/barra-lures/?sort=bestselling&page=2 and this page has a canonical tag as rel='canonical' href='https://www.fishingtackleshop.com.au/barra-lures/?page=2' /> Is this correct as above and working as it should or should the canonical tag for the second (pagination page) https://www.fishingtackleshop.com.au/barra-lures/?page=2 in our source code be saying rel='canonical' href='https://www.fishingtackleshop.com.au/barra-lures/' />
Technical SEO | | oceanstorm0 -
Does the use of a unicode character high up on page adversely affect SEO?
I work for a company in the travel industry and we are currently in the process of building out a 360-degree video landing page to inspire travel to our destination. There is some desire from individuals on my team to use the unicode degree symbol ( ° ) after 360 to ensure clarity. We currently have the ° symbol in the Page Title and H1 tag. Does the use of a unicode character adversely affect SEO? Our concern is that it is very unlikely that people are searching for 360-degree videos using the unicode symbol. We also have it fully written out as well. Just want to make sure we won't get dinged for this. Thanks!
Technical SEO | | smontunnas1 -
Does a no-indexed parent page impact its child pages?
If I have a page* in WordPress that is set as private and is no-indexed with Yoast, will that negatively affect the visibility of other pages that are set as children of that first page? *The context is that I want to organize some of the pages on a business's WordPress site into silos/directories. For example, if the business was a home remodeling company, it'd be convenient to keep all the pages about bathrooms, kitchens, additions, basements, etc. bundled together under a "services" parent page (/services/kitchens/, /services/bathrooms/, etc.). The thing is that the child pages will all be directly accessible from the menus, so there doesn't need to be anything on the parent /services/ page itself. Another such parent page/directory/category might be used to keep different photo gallery pages together (/galleries/kitchen-photos/, /galleries/bathroom-photos/, etc.). So again, would it be safe for pages like /services/kitchens/ and /galleries/addition-photos/ if the /services/ and /galleries/ pages (but not /galleries/* or anything like that) are no-indexed? Thanks!
Technical SEO | | BrianAlpert781 -
Should I reverse renaming of a page that lost value?
I have a site with a handful of links that are ranked. One of those links was ranking for "pantsuits for sale". The slug was mysite.com/pantsuits. I decided to rename the slug to mysite.com/pantsuits-for-sale and used the term "pantsuits for sale" twice in the page which it had not been appearing before. I did a 301 redirect old page to new. I then organized 5 pages below Pantsuits-for-sale in a silo. Before they were all at the same level. I ran 301s for those also. I suddenly lost 40 spaces in rank a few days later! Clearly Google did not like these changes. So do you think I can regain my position by reversing the silo and changing back to the old slugs? Other thoughts/ recommendations?
Technical SEO | | dk50 -
Site Crawl -> Duplicate Page Content -> Same pages showing up with duplicates that are not
These, for example: | https://im.tapclicks.com/signup.php/?utm_campaign=july15&utm_medium=organic&utm_source=blog | 1 | 2 | 29 | 2 | 200 |
Technical SEO | | writezach
| https://im.tapclicks.com/signup.php?_ga=1.145821812.1573134750.1440742418 | 1 | 1 | 25 | 2 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=tapclicks&utm_medium=blog&utm_campaign=brightpod-article | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=tapclicks&utm_medium=marketplace&utm_campaign=homepage | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=blog&utm_campaign=first-3-must-watch-videos | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?_ga=1.159789566.2132270851.1418408142 | 1 | 5 | 31 | 2 | 200 |
| https://im.tapclicks.com/signup.php/?utm_source=vocus&utm_medium=PR&utm_campaign=52release | Any suggestions/directions for fixing or should I just disregard this "High Priority" moz issue? Thank you!0 -
How come only 2 pages of my 16 page infographic are being crawled by Moz?
Our Infographic titled "What Is Coaching" was officially launched 5 weeks ago. http://whatiscoaching.erickson.edu/ We set up campaigns in Moz & Google Analytics to track its performance. Moz is reporting No organic traffic and is only crawling 2 of the 16 pages we created. (see first and third attachments) Google Analytics is seeing hundreds of some very strange random pages (see second attachment) Both campaigns are tracking the url above. We have no idea where we've gone wrong. Please help!! 16_pages_seen_in_wordpress.png how_google_analytics_sees_pages.png what_moz_sees.png
Technical SEO | | EricksonCoaching0 -
I know I'm missing pages with my page level 301 re-directs. What can I do?
I am implementing page level re-directs for a large site but I know that I will inevitably miss some pages. Is there an additional safety net root level re-direct that I can use to catch these pages and send them to the homepage?
Technical SEO | | VMLYRDiscoverability0 -
SEO On-Page Planning - Wire Framing
This is open to discussion. I'm interested in getting help/opinions from others on how they plan their next SEO Project. What methods do you use for laying out On-Page Keyword targeting? Do you use any specific wire framing tools for laying out a large website? With larger websites, this stage is very important so I'd find it very useful to get help in this area. If you know of any useful threads covering this area, share them here.
Technical SEO | | Nick-SEOSpark0