Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Redirect URLS with 301 twice

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Redirect URLS with 301 twice

    Technical SEO
    4
    5
    2505
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • AL123al
      AL123al last edited by

      Hello,

      I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this.

      We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND.  However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result.

      The problems I see are these unless he redirects again:

      1. The new simplified URLS  have to start from scratch to rank

      2)We have duplicated content - two URLs with the same content

      1. Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page.

      I understand that redirection has to occur but my questions are these:

      1. Is it ok to redirect twice with 301 - so old URL to the  "p" version then to final simplified version. Will link juice be lost doing this twice?

      2. If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed.

      Any help would be appreciated.

      Thanks

      1 Reply Last reply Reply Quote 0
      • KeriMorgret
        KeriMorgret @AlanMosley last edited by

        This type of structure also fits in nicely with your analytics package. You can look at all the visits to /toyota/ to see how popular that is compared with all the visits to /ford/, for example.

        1 Reply Last reply Reply Quote 1
        • AlanMosley
          AlanMosley last edited by

          If the p pages were only there for a small amount of time, then just forget them, as they wont have any links pointing to them.

          don't worry about the SERPS they will go way soon.

          but I would have renamed the HOME folder to a keyword. so that you get a keyword into your url.

          automobiles.com/toyota/camery

          is a better url than

          automobiles.com/camery

          KeriMorgret 1 Reply Last reply Reply Quote 0
          • AL123al
            AL123al last edited by

            Thank You Houses! Of course that is the soultion. I had been staring at the problem for too long that I couldn't see the wood for the trees!

            What would I do without Moz helpers!

            Thanks

            1 Reply Last reply Reply Quote 0
            • Houses
              Houses last edited by

              Ideally you don't want a redirect chain. It's best to redirect the old page to the new, missing out the middle one.

              Redirect the middle page to the new too.

              Hope that helps

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • LouisPortier

                Redirection chain and Javascript Redirect

                Hi, A redirection chain is usually defined as a page redirecting to another page which itself is another redirection. URL1 ---(301/302)---> URL2 ---(301/302)---> URL3 But what about Javascript redirect? They seem to be a different beast: URL1 ---(301/302)---> URL2 ---(200 then Javascript redirect)---> URL3 From what I know if the javascript redirect is instant Google counts it as a 301 permanent redirection, but I'm still not sure about if this counts as a redirection chain. Most of the tools (such as moz) only see the first redirection. So is that scenario a redirection chain or no?

                Technical SEO | | LouisPortier
                0
              • LindsayE

                What to do with old content after 301 redirect

                I'm going through all our blog and FAQ pages to see which ones are performing well and which ones are competing with one another. Basically doing an SEO content clean up. Is there any SEO benefit to keeping the page published vs trashing it after you apply a 301 redirect to a better performing page?

                Technical SEO | | LindsayE
                0
              • Liggins

                Updating inbound links vs. 301 redirecting the page they link to

                Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!

                Technical SEO | | Liggins
                0
              • w0lfiesmithUK

                Switching from a .org to .io (301 domain redirect)

                I'm considering switching my main site from a .org to .io address; the .org is an exact match domain which helped to kickstart it a few years ago and now has about 50% repeat visitors, but was thrown off the Apple affiliation program for trademark infringement. I've found and purchased a nice (non-infringing) .io domain, and I've read the advice here on how to properly 301 the old domain; but my question is - does it matter that it's .io? Is this going to significantly hurt my rankings, even when everything has been 301'd properly? Another thought I had is that I may actually come out better off in the long run, what with Google penalties being applied to exact match domains. Is this a ranking suicide? If so, I'm tempted to leave it as is; even without the affiliation, it's making a good amount every month in ad fees that I don't want to disrupt. Thanks all!

                Technical SEO | | w0lfiesmithUK
                0
              • socialtowards

                How long should I keep 301 redirects?

                I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?

                Technical SEO | | socialtowards
                0
              • Evo

                Loss of search engine positions after 301 redirect - what went wrong?!?

                Hi Guys After adhering to the On Page optimisation suggestions given by SEOmoz, we redirected some of old urls to new ones.  We set 301 redirects from the old pages to new on a page by page basis but our search engine ranking subsequently fell off the radar and lost PR. We confirmed redirection with fiddler and it shows 301 permanent redirect on every page as expected. To manage redirection using a common code logic we executed following: In Http module, using “rewrite path” we route “all old page requests” to a page called “redirect.aspx? oldpagename =[oldpagename]”.  This happens at server side. In redirect.aspx we are redirecting from old page to new page using 301 permanent redirect. In the browser, when old page is requested, it will 301 redirect to new page. In hope we and others can learn from our mistakes - what did we do wrong ?!? Thanks in advance. Dave - www.paysubsonline.com

                Technical SEO | | Evo
                0
              • EvergladesDirect

                200 Redirects for SEO instead of 301

                We are working with a company on re-platforming our website.  On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s.  I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.

                Technical SEO | | EvergladesDirect
                0
              • flowsimple

                If a redirecting URL has more value than the website should I move it?

                Client has two website addresses: Website A is a redirect to Website B. It has one indexed page. But this is the URL being used in collateral. It has the majority of back links, and citations everywhere list Website A as the URL. Website B is where the actual website lives. Google recognizes and indexes the 80+ pages. This website has very few backlinks going to it. This setup does not seem good for SEO. Moreover, the analytics data is completely messed up because Website B shows that the biggest referral source is... you guessed it Website A. I'm thinking going forward, I should: Move all the content from Website B to Website A. Setup Website B to permanently 301 Redirect to Website A. Is that the best course of action?

                Technical SEO | | flowsimple
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.