Thank you.

Thanks for the great response.

For question 2)

If your CMS is Wordpress and you don't have development access, how do you add the script? I'm assuming that the page is a static page. You basically just paste it into the page?

For question 3)

Could you explain why you can't see the asynchronous script in the source code. I'm not overly sure about this part and I'd like to understand it a bit better. When I used Google Tag Manager I couldn't see the script and I don't understand why not. Are you able to explain technically what happens with injecting it via GTM versus on the page itself?

Thank you

Hi,

I was implementing JSON-LD via Google Tag Manager but have since read that it is better to place directly on the web page.

My questions are:

1. Where exactly do you add the JSON-LD - I mean physically?  This article by Moz says the head or body. Does it matter where in the head? At the end?

2. If you do not have development access- is there an easy way to insert?

3. Can you view the added JSON-LD directly on the web page after you have added it or is it not visible in the source once you have added it this way ? If you cannot see it, how do you view? Or it it just OK to use the Google Structured Testing tool as evidence that it is being seen by Google?

Thanks

Hello,

The canonical product URLS will be getting crawled just fine as they are not blocked in the robots.txt. Without understanding your problem completely, I think the guys before you were trying to stop all the duplicate URLS with parameters being crawled and just leaving Google to crawl the canonicals - which is what you want.

If you remove the parameter from robots.txt then Google will crawl everything including the parameter URLS. This will waste crawl budget. So better that Google is only crawling the canonicals.

Regarding the sitemap, being present on the sitemap will help Googlebot decide what to prioritise crawling but won't stop it finding other URLS if there is good internal linking.

This looks like the products are being appended by a parameter ?cgid - there may be other stuff attached to the end of each URL like this below:

e.g. www.example.com/product-category/ladies-shoes?cgid-product=19&controller=product  etc

but canonical URL is www.example.com/product-category/ladies-shoes

These products may have had a canonical to the base URL which means that there won't be any problem with duplicates being indexed. So all well and good.

Except.....Google has to crawl each of these parameter URLs to find the canonical. In a huge website this means that crawl budget is being consumed by unnecessary crawling of these parameterised URLs.

You can tell Google not to crawl the parameter URLs in search console (at least in the old version you can). But you can also stop Google crawling these URLS unnecessarily by blocking them in robots txt if you are sure that the parameters are not changing how the page is looking in search.

So long story short is that is why you may see that the URLS with parameters are being blocked in robots.txt. The canonical version URLS will be getting crawled just fine since they don't have any parameters and hence not being blocked.

Hope that makes sense?

I can't really see any third party reviews of this software. Does anyone rate it?

I wonder if someone can help me understand clearly page rank flow.

If we have a website with a Home page, Services, About and Contact as a very basic website and the page rank will flow to each of those pages from the Home page (i'm not including internal linking between pages or anchor text from the home page content - this is a question purely about home page flow via the main navigation).

If the Services page had 3 drop down pages. Would the home page rank also flow to each of these or is it going to the Services page which then distributes it to the three drop down.

So instead of Home page rank flowing to 3 pages 33% each - it is flowing to 6 pages 16.6% each.

Or is it flowing to 3 pages - 33.3% then the Services pages get a third of 33.3% ->10.1%

I know this is simplifying it all a great deal- but it is the basic concept I am trying to grasp on this simple example.

Thanks

Hi,

My client has a large website and has a navigation with main categories. However, they also have a hamburger type navigation in the top right. If you click it it opens to a massive menu with every category and page visible. Do you know if having a navigation like this bleeds page rank? So if all deep pages are visible from the hamburger navigation this means that page rank is not being conserved to the main categories. If you click a main category in the main navigation (not the hamburger) you can see the sub pages. I think this is the right structure but the client has installed this huge menu to make it easier for people to see what there is. From a technical SEO  is this not bad?

I've got the answer myself but didn't know how to delete my question - sorry

https://developers.google.com/search/docs/data-types/article#non-amp

Hi, I implemented schema markup for an article and all tested fine and I can see it being fired in preview mode of Google Tag Manager.

But when I run the URL which has it applied through Google Structured Testing tool it is not appearing. I have now read that the image needs to be a certain size.

For AMP articles this appears to be 12oo pixels wide http://www.thesempost.com/google-changes-image-size-requirements-amp-articles/

But what about non-AMP articles? Does it need to be that big too?

When  I run a wordpress blog through the structured data testing tool I see that there is @type hentry. Is this enough for blogs etc? Is this a result of Wordpress adding in this markup?

Do you recommend adding @blogposting type and if so why? What benefit to add a specific type of schema? How does it help in blogging?

Thanks

My client has received a bad review on Google and although has other good ones, wants to delete the current Google My Business page and open a new one. I disagree with this strategy but need some evidence to back it up. They are ranking well and so I don't want to upset the cart. I need reasons not to in terms of potentially harming rankings. Am I right that this could impact?

Thanks Joe for your insight.

Thanks. Yes my concern is that the person who left the bad review (and wasn't a real customer) would come back to the new GMB and do it all again.

The client has really pushed his clients to write a Google review so think we are going to keep the GMB and push the bad review low. The review was a spam review from a "Local Guide" as the client has not got a record of this person's interaction with the company i.e. he never used their services. The client has flagged it with Google but nothing has been done.

Thanks

Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great.

Thanks

Yes, that's great. Thank you

Hi,

Thanks. I do see the benefit of schema but my question was about the value of what wordpress adds as @type hentry versus adding in specific types such as @type BlogPosting? What value is adding in specific blog posting types? Is there a difference in the rich snippets?

Thanks Roman for trying to help. I guess what I was asking is from a Rich Snippets point of view, why bother with specific schema types- what is the difference in the search results to using specific types such as blogposting types versus article types. I understand the difference between articles and blogs and what they represent but why bother using specific schema types? Do they present differently as rich snippets?

Thanks Dan. That is interesting about what you say about using the Article Schema as opposed to Blog post one. Also the fact that you have a chance for the "in depth" spots.

Many thanks