Schema for blogs
-
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry. Is this enough for blogs etc? Is this a result of Wordpress adding in this markup?
Do you recommend adding @blogposting type and if so why? What benefit to add a specific type of schema? How does it help in blogging?
Thanks
-
Dan, do you recommend using AMP for the 'in depth' article spots?
-
Thanks Dan. That is interesting about what you say about using the Article Schema as opposed to Blog post one. Also the fact that you have a chance for the "in depth" spots.
Many thanks
-
Hello! Roman's answers are really good, but thought I would add some info as well.
Article or BlogPosting Schema can help in some of the following ways (vs hentry)
- Give search engines backend / structured info about the contents of the page
- Google's reference on Article schema shows all the snippet and SERP features
- Using article schema is the only way to get into 'in depth' article spots on Google
- I've had luck with Google showing the 'Last Updated' date in search results, which shows a newer date when using it in conjunction with article schema
So even though you'd technically be doing a 'blog post' I would use the parent Article schema as it's more widely recognized.
-
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry.
henry means text entry, it can be a recipe, an article, a blog post is most basic type of schemas. The hEntry schema consists of the following properties:
hentry
entry-title. required. text.
entry-content. optional (see field description). text. []
entry-summary. optional. text.
updated. required using datetime-design-pattern. []
published. optional using datetime-design-pattern.
author. required using hCard. [*]
bookmark (permalink). optional, using rel-bookmark.
tags. optional. keywords or phrases, using rel-tag.If you ask how is structure a paragraph. A logical answer will tell you a paragraphs is formed it by words and letters is the same case here
Is this enough for blogs etc?
I already answer that question (No is not enough)Is this a result of Wordpress adding in this markup?
Wordpress do not markup anything by defaultDo you recommend adding @blogposting type and if so why?
I already answer that question
This the hierarchy of schemas
Thing > CreativeWork > Article > SocialMediaPosting > BlogPostingWhat benefit to add a specific type of schema?
I already answer that questionHow does it help in blogging?
I already answer that questionIn Summary
Sorry I wasn't trying to bother you, in fact I was trying to help and apparently you didn't noticed.Sources
-
Thanks Roman for trying to help. I guess what I was asking is from a Rich Snippets point of view, why bother with specific schema types- what is the difference in the search results to using specific types such as blogposting types versus article types. I understand the difference between articles and blogs and what they represent but why bother using specific schema types? Do they present differently as rich snippets?
-
There is two main type of text content on schemas
An article, such as a news article or piece of investigative report. Newspapers and magazines have articles of many different types and this is intended to cover them all.
blogPost A posting that is part of this blog.
So in theory, an article is like an acedemic document and a blog post is like an informal document, in the real world there's no big difference at least from seo perspective of blog running of wordpress.
-
Hi,
Thanks. I do see the benefit of schema but my question was about the value of what wordpress adds as @type hentry versus adding in specific types such as @type BlogPosting? What value is adding in specific blog posting types? Is there a difference in the rich snippets?
-
Scheme are a great way to help Google to understand your content, there is no limit of how many information you provide to Google.
The snippets will help you not only with crawler but also with your CTR a good example for that are rating snippet, so when a user see your article the plugin allows to the users to rate your post, and the rating will be visible for users and crawlers
Example. you have a tutorial in your post about SEO, when someone have been looking for a tutorial like your post, before to enter your website google will show to that user the rating of other users for that post. This will impact your CTR and if there are to many people clicking for the specific query probably Google will rank your post in better position even when other post has a better Pagerank or Authority.
Basically for Google your post meet the needs of the users so it deserve a better place
This just an explanation about the utility of schemas in an ideal world, so it will not rank your site but might help.
I always install this plugins on my wordpress websites
WP-PostRatings > This is mandatory
All In One Schema.org Rich Snippets > General purpose
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changed all product titles, lost google schema markup in listings. Temporary?
We changed all of our product titles to be way shorter and less keyword stuffed last week. Short of dropping a few places in rank for most keywords (we assume temporarily) that all went fine. What we didn't expect was to loose all the schema data in our google listings from product pages. Price, and review stars are missing. Has anyone seen this before?
Technical SEO | | monkeyevil0 -
Schema markup for products is missing "price": Is this bad?
Hey guys, So a current client of mine has an e-commerce shop with a few hundred products. They purposely choose to keep the prices off of their website, which is causing errors in Google Webmaster Tools. Basically the error shows: Error: Structured Data > Product (markup: schema.org) Error type: missing price 208 items with error Is this a huge deal? Or are we allowed to have non-numerical prices for schema ie. "call for quote"
Technical SEO | | tbinga1 -
Author schema and Wordpress Author Page
Hi everyone, Has anyone tried using the author schema on their Wordpress author page or on their G+ profile or on their Moz profile? Would it be a good idea to always use it where you publish? I publish on several blogs Thanks Carla example: Use it here - http://www.posicionamientowebenbuscadores.com/blog/author/carla/ http://moz.com/community/users/392216 It seems like I would be over doing it.
Technical SEO | | Carla_Dawson0 -
Should I enable trackback on my blog?
Hi, I received a notification that somebody posted a trackback comment and I am not sure about the recommended course of action. What is the SEO impact of accepting trackbacks on my blog? Should I simply ignore them or should I accept them? What I understand is that it means somebody linked to my blog (which is good) but do I get something out of posting the trackback in the comment section or am I just giving somebody a free link? Is that the same as if I was to link to another blog or does it carry some sort of a social recognition helping my site authority? Cheers Guillaume
Technical SEO | | tbps0 -
Is any code to prevent duplicate meta description on blog pages
Is any code to prevent duplicate meta description on blog pages I use rell canonical on blog page and to prevent duplicate title y use on page category title de code %%page%% Is there any similar code so to description?
Technical SEO | | maestrosonrisas0 -
Moving content from CMS pages to a blog - 301 or rel canonical?
Our site has some useful information buried in out-of-the-way CMS pages, and I feel like this content is more suited to our blog. What's my best method here? 1. Move the content to a blog post, delete the original page, and 301. 2. Move the content to a blog post, leave the original page up, and rel canonical. 3. Rewrite the content so it's not a duplicate, keep original page up, and post rewritten content on the blog. 4. Something else. Some of this content has inbound links and some does not. Quite a bit of it gets long-tail traffic already. It just looks kludgy because it's on pages that really aren't designed for articles. It would look much nicer and be much more readable/shareable/linkable on the blog.
Technical SEO | | CMC-SD0 -
Why do I get duplicate content errors just for tags I place on blog entries?
I the SEO MOZ crawl diagnostics for my site, www.heartspm.com, I am getting over 100 duplicate content errors on links built from tags on blog entries. I do have the original base blog entry in my site map not referencing the tags. Similarly, I am getting almost 200 duplicate meta description errors in Google Webmaster Tools associated with links automatically generated from tags on my blog. I have more understanding that I could get these errors from my forum, since the forum entries are not in the sitemap, but the blog entries are there in the site map. I thought the tags were only there to help people search by category. I don't understand why every tag becomes its' own link. I can see how this falsely creates the impression of a lot of duplicate data. As seen in GWT: Pages with duplicate meta descriptions Pages [Customer concerns about the use of home water by pest control companies.](javascript:dropInfo('zip_0div', 'none', document.getElementById('zip_0zipimg'), 'none', null);)/category/job-site-requirements/tag/cost-of-water/tag/irrigation-usage/tag/save-water/tag/standard-industry-practice/tag/water-use 6 [Pest control operator draws analogy between Children's Day and the state of the pest control industr](javascript:dropInfo('zip_1div', 'none', document.getElementById('zip_1zipimg'), 'none', null);)/tag/children-in-modern-world/tag/children/tag/childrens-day/tag/conservation-medicine/tag/ecowise-certified/tag/estonia/tag/extermination-service/tag/exterminator/tag/green-thumb/tag/hearts-pest-management/tag/higher-certification/tag/higher-education/tag/tartu/tag/united-states
Technical SEO | | GerryWeitz0 -
Parked Domain blog directory not redirecting
My newly parked domain name, (our main website had to switch primary domains) is not redirecting properly and is causing our blog to be duplicate content. My 301 redirects work for everything else, but our parked domain /blog directory is not redirecting. I can type in both urls and then the blog appears on both sites. Not good. If I delete my blog .htaccess file, then it redirects fine. However, then our blog links are broken. So it has to do something with our .htaccess files. I do have a .htaccess file for our website, saying redirect everything to correct location, so i think this is interfering, but I cannot pinpoint it. this is the .htaccess file for the blog. BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
Technical SEO | | hfranz
RewriteBase /blog/
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /blog/index.php [L]</ifmodule> END WordPress main sites .htaccess (i am trying to pinpoint the issue here) Options +Includes
AddType text/html .htm .html
AddHandler server-parsed .htm .html
Options +FollowSymLinks RewriteEngine on RewriteBase / RewriteCond %{HTTP_HOST} ^(www.)?parkeddomain.com [NC,OR] RewriteCond %{HTTP_HOST} ^newdomain.com [NC] RewriteRule (.*) http://www.newdomain/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /([^?]*)? RewriteRule (.*) /$1? [R=301,L] RewriteCond %{THE_REQUEST} ^.*/index.php RewriteRule ^(.*)index.php$ http://www.newdomain.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^.*/index.htm RewriteRule ^(.*)index.htm$ http://www.newdomain/$1 [R=301,L] RedirectMatch 301 /index.php/(.*) /$1 Is there something obvious here, that does not look right?0