Schema for blogs
-
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry. Is this enough for blogs etc? Is this a result of Wordpress adding in this markup?
Do you recommend adding @blogposting type and if so why? What benefit to add a specific type of schema? How does it help in blogging?
Thanks
-
Dan, do you recommend using AMP for the 'in depth' article spots?
-
Thanks Dan. That is interesting about what you say about using the Article Schema as opposed to Blog post one. Also the fact that you have a chance for the "in depth" spots.
Many thanks
-
Hello! Roman's answers are really good, but thought I would add some info as well.
Article or BlogPosting Schema can help in some of the following ways (vs hentry)
- Give search engines backend / structured info about the contents of the page
- Google's reference on Article schema shows all the snippet and SERP features
- Using article schema is the only way to get into 'in depth' article spots on Google
- I've had luck with Google showing the 'Last Updated' date in search results, which shows a newer date when using it in conjunction with article schema
So even though you'd technically be doing a 'blog post' I would use the parent Article schema as it's more widely recognized.
-
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry.
henry means text entry, it can be a recipe, an article, a blog post is most basic type of schemas. The hEntry schema consists of the following properties:
hentry
entry-title. required. text.
entry-content. optional (see field description). text. []
entry-summary. optional. text.
updated. required using datetime-design-pattern. []
published. optional using datetime-design-pattern.
author. required using hCard. [*]
bookmark (permalink). optional, using rel-bookmark.
tags. optional. keywords or phrases, using rel-tag.If you ask how is structure a paragraph. A logical answer will tell you a paragraphs is formed it by words and letters is the same case here
Is this enough for blogs etc?
I already answer that question (No is not enough)Is this a result of Wordpress adding in this markup?
Wordpress do not markup anything by defaultDo you recommend adding @blogposting type and if so why?
I already answer that question
This the hierarchy of schemas
Thing > CreativeWork > Article > SocialMediaPosting > BlogPostingWhat benefit to add a specific type of schema?
I already answer that questionHow does it help in blogging?
I already answer that questionIn Summary
Sorry I wasn't trying to bother you, in fact I was trying to help and apparently you didn't noticed.Sources
-
Thanks Roman for trying to help. I guess what I was asking is from a Rich Snippets point of view, why bother with specific schema types- what is the difference in the search results to using specific types such as blogposting types versus article types. I understand the difference between articles and blogs and what they represent but why bother using specific schema types? Do they present differently as rich snippets?
-
There is two main type of text content on schemas
An article, such as a news article or piece of investigative report. Newspapers and magazines have articles of many different types and this is intended to cover them all.
blogPost A posting that is part of this blog.
So in theory, an article is like an acedemic document and a blog post is like an informal document, in the real world there's no big difference at least from seo perspective of blog running of wordpress.
-
Hi,
Thanks. I do see the benefit of schema but my question was about the value of what wordpress adds as @type hentry versus adding in specific types such as @type BlogPosting? What value is adding in specific blog posting types? Is there a difference in the rich snippets?
-
Scheme are a great way to help Google to understand your content, there is no limit of how many information you provide to Google.
The snippets will help you not only with crawler but also with your CTR a good example for that are rating snippet, so when a user see your article the plugin allows to the users to rate your post, and the rating will be visible for users and crawlers
Example. you have a tutorial in your post about SEO, when someone have been looking for a tutorial like your post, before to enter your website google will show to that user the rating of other users for that post. This will impact your CTR and if there are to many people clicking for the specific query probably Google will rank your post in better position even when other post has a better Pagerank or Authority.
Basically for Google your post meet the needs of the users so it deserve a better place
This just an explanation about the utility of schemas in an ideal world, so it will not rank your site but might help.
I always install this plugins on my wordpress websites
WP-PostRatings > This is mandatory
All In One Schema.org Rich Snippets > General purpose
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi! I first wrote an article on my medium blog but am now launching my site. a) how can I get a canonical tag on medium without importing and b) any issue with claiming blog is original when medium was posted first?
Hi! As above, I wrote this article on my medium blog but am now launching my site, UnderstandingJiuJitsu.com. I have the post saved as a draft because I don't want to get pinged by google. a) how can I get a canonical tag on medium without importing and b) any issue with claiming the UJJ.com post is original when medium was posted first? Thanks and health, Elliott
Technical SEO | | OpenMat0 -
Is having the same title tag on a blog listing page and blog date archives an SEO issue?
Hi there, Can anyone answer whether having duplicate title tags on the blog listing page (e.g.https://blog.companyname.com/) and the blog date archive pages (e.g.https://blog.companyname.com/archive/2017/10) is an issue? If so why is it an issue and what are the best practices of dealing with this? Thanks! John
Technical SEO | | SEOCT1 -
Blog on subdomain of e-commerce site
Hi guys. I've got an e-commerce site which we have very little control over. As such, we've created a subdomain and are hosting a WordPress install there, instead. This means that all the great content we're putting out (via bespoke pages on the subdomain) are less effective than if they were on the main domain. I've looked at proxy forwarding, but unfortunately it isn't possible through our servers, leaving the only option I can see being permenant redirects... What would be the best solution given the limitations of the root site? I'm thinking of wildcard rewrite rules (eg. link site.com/blog/articleTitle to blog.site.com/articleTitle) but I'm wondering if there's much of an SEO benefit in doing this? Thanks in advance for everyone's help 🙂
Technical SEO | | JAR8970 -
Blogger /blog Folder level redirect setup using .htaccess
We have a blog currently powered by the free blogger.com website. We have set it up as blog.example.com we wish to seti it up as example.com/blog how can we do this using .htaccess file? we understand how to update htacess, but we don't know what code we should enter to achieve what we want our website is hosted on Apache servers with plesk control panel
Technical SEO | | Direct_Ram0 -
Website not ranking but the blog is!
I am hoping someone might be able to help me, I am doing some work on a website. A new version of the site was recently launched and since then rankings have plummeted and the new blog pages are ranking better! When the new version of the site went live, the domain changed to the non-www version, plus an incorrect robots.txt file and we have never really been able to fully recover (both of these things were beyond my control!). The robots.txt file was corrected and some of the external links links changed to the non-www but there is a 301 redirect in place so changing to the non-www shouldn't have been the reason to drop the site out completely. Before the launch of the new website, the site was ranking on the front page of Google for a lot of relevant keywords such as outdoor blinds, outdoor blinds Perth, cafe blinds, patio blinds, etc. The quality of the links is pretty bad and I am attempting to remove them before doing a disavow of all the really bad quality links but unless we were really unlucky I don't think it's the links right now that are causing the problem. I have ran the site through numerous crawl tests, checked the robots.txt, there are no messages in GWMT, the pages are indexed but I have a feeling there is something wrong with the site that is stopping this site from ranking well. If anyone could give me any insights I would be really grateful. I know the site could be better structured from a keyword/ structure perspective but the site was ranking fine!
Technical SEO | | Karen_Dauncey0 -
Schema.org implementation for physician's office vs physician herself?
Hi, Regarding schema.org microdata, which page(s) should have the microdata? 1) http://schema.org/Physician -- appears to be about the office. Since we have all of the contact/address info in the footer on each page, should we do the same with microdata? I can't seem to find a suggested implementation on schema.org Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors? Thanks for any insight!
Technical SEO | | Titan5520 -
How should we setup of a side (slightly off-topic) blog?
Our web application targets small business owners and entrepreneurs. However, the developers at our company have a lot of great content to offer the web development community and so we want to start a "behind the scenes" blog where we can discuss technical topics... JavaScript performance, web accessibility, etc. Our customers and the visitors of our website would probably not be interested this new content... So we want to be careful not to cannibalize or damage our current SEO. What are some of the major risks we should watch out for? If we put it on a subdomain, is that enough to not impact our main site SEO or introduce keyword confusion? Conversely, are there opportunities for this side blog to help the SEO and authority of our main website/domain? Thanks for the help!
Technical SEO | | Bill4Time0 -
424 Crawl Notices Found - Most of these notices are 301 redirects for our blog. Are notices something that would keep me from ranking well for my keywords?
212 are rel canonical and 176 are 301 permanent re-direct. An example of the re-direct is a change I made to the /trackback 302 status on my blog like; http://www.bluesunproperties.com/2012-spring-biker-rally-thunder-beach/trackback/ Are these Crawl Notices something that I should spend resources on, or should I focus more on my errors and warnings?
Technical SEO | | classa0