Schema for blogs
-
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry. Is this enough for blogs etc? Is this a result of Wordpress adding in this markup?
Do you recommend adding @blogposting type and if so why? What benefit to add a specific type of schema? How does it help in blogging?
Thanks
-
Dan, do you recommend using AMP for the 'in depth' article spots?
-
Thanks Dan. That is interesting about what you say about using the Article Schema as opposed to Blog post one. Also the fact that you have a chance for the "in depth" spots.
Many thanks
-
Hello! Roman's answers are really good, but thought I would add some info as well.
Article or BlogPosting Schema can help in some of the following ways (vs hentry)
- Give search engines backend / structured info about the contents of the page
- Google's reference on Article schema shows all the snippet and SERP features
- Using article schema is the only way to get into 'in depth' article spots on Google
- I've had luck with Google showing the 'Last Updated' date in search results, which shows a newer date when using it in conjunction with article schema
So even though you'd technically be doing a 'blog post' I would use the parent Article schema as it's more widely recognized.
-
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry.
henry means text entry, it can be a recipe, an article, a blog post is most basic type of schemas. The hEntry schema consists of the following properties:
hentry
entry-title. required. text.
entry-content. optional (see field description). text. []
entry-summary. optional. text.
updated. required using datetime-design-pattern. []
published. optional using datetime-design-pattern.
author. required using hCard. [*]
bookmark (permalink). optional, using rel-bookmark.
tags. optional. keywords or phrases, using rel-tag.If you ask how is structure a paragraph. A logical answer will tell you a paragraphs is formed it by words and letters is the same case here
Is this enough for blogs etc?
I already answer that question (No is not enough)Is this a result of Wordpress adding in this markup?
Wordpress do not markup anything by defaultDo you recommend adding @blogposting type and if so why?
I already answer that question
This the hierarchy of schemas
Thing > CreativeWork > Article > SocialMediaPosting > BlogPostingWhat benefit to add a specific type of schema?
I already answer that questionHow does it help in blogging?
I already answer that questionIn Summary
Sorry I wasn't trying to bother you, in fact I was trying to help and apparently you didn't noticed.Sources
-
Thanks Roman for trying to help. I guess what I was asking is from a Rich Snippets point of view, why bother with specific schema types- what is the difference in the search results to using specific types such as blogposting types versus article types. I understand the difference between articles and blogs and what they represent but why bother using specific schema types? Do they present differently as rich snippets?
-
There is two main type of text content on schemas
An article, such as a news article or piece of investigative report. Newspapers and magazines have articles of many different types and this is intended to cover them all.
blogPost A posting that is part of this blog.
So in theory, an article is like an acedemic document and a blog post is like an informal document, in the real world there's no big difference at least from seo perspective of blog running of wordpress.
-
Hi,
Thanks. I do see the benefit of schema but my question was about the value of what wordpress adds as @type hentry versus adding in specific types such as @type BlogPosting? What value is adding in specific blog posting types? Is there a difference in the rich snippets?
-
Scheme are a great way to help Google to understand your content, there is no limit of how many information you provide to Google.
The snippets will help you not only with crawler but also with your CTR a good example for that are rating snippet, so when a user see your article the plugin allows to the users to rate your post, and the rating will be visible for users and crawlers
Example. you have a tutorial in your post about SEO, when someone have been looking for a tutorial like your post, before to enter your website google will show to that user the rating of other users for that post. This will impact your CTR and if there are to many people clicking for the specific query probably Google will rank your post in better position even when other post has a better Pagerank or Authority.
Basically for Google your post meet the needs of the users so it deserve a better place
This just an explanation about the utility of schemas in an ideal world, so it will not rank your site but might help.
I always install this plugins on my wordpress websites
WP-PostRatings > This is mandatory
All In One Schema.org Rich Snippets > General purpose
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Regarding Schema Tag
Hi, I have found out more errors related to schema tag when using this tag on this page. Please tell me which types of schema need to implement on this URL. https://www.giftalove.com/delhi
Technical SEO | | Packersmove0 -
Moving Blog Question
Site A is my primary site. I created a blog on site B and wrote good content and gave links back to site A. I think this is causing a penalty to occur. I no longer want to update site B and want to move the entire blog and it's content to sitea.com/blog. Is this a good idea or should I just start a fresh/new sitea/blog and just remove the links from site B to site A?
Technical SEO | | CLTMichael0 -
Should I enable trackback on my blog?
Hi, I received a notification that somebody posted a trackback comment and I am not sure about the recommended course of action. What is the SEO impact of accepting trackbacks on my blog? Should I simply ignore them or should I accept them? What I understand is that it means somebody linked to my blog (which is good) but do I get something out of posting the trackback in the comment section or am I just giving somebody a free link? Is that the same as if I was to link to another blog or does it carry some sort of a social recognition helping my site authority? Cheers Guillaume
Technical SEO | | tbps0 -
Google ranks my sitemap.xml instead of blog post
Hello, For some reason Google shows sitemap results when i search for my blog url website.com/blog/postwhy is Google ranking my sitemap but not a post, especially when i search for full URL? Thanks
Technical SEO | | KentR0 -
Schema.org Review for Person
I'm trying to make some sense of Google's rich snippets and microdata/Schema.org. Wondering if it's allowed to have reviews or an aggregateReview for a Person, rather than a Thing, Product or Place. Of course, a Person is a Thing, but when I try to validate my markup with Google's Structured Data Testing Tool, it tells me: Warning: Page contains property "aggregaterating" which is not part of the schema. Anyone have any ideas here?
Technical SEO | | Mase0 -
Blog.domain.co.uk or domain.co.uk/blog
Hi Guys, I'm just wondering which offers more SEO value and which is easier to set up out of: blog.domain.co.uk domain.co.uk/blog Thanks, Dan
Technical SEO | | Sparkstone0 -
Additional product information: the product's sales page or a blog post?
I want to go in-depth about different customizations for custom caps, which is one of the products we offer. I just don't know whether it would be better--from an SEO perspective--to expand the caps sales page we already have or to write a blog post to give the site another valuable indexed page. From a user standpoint, I don't think it's as important, because if I do it the blog way, I can't just put a link on the page saying, Want more customizations? Visit our blog post. Any opinions?
Technical SEO | | UnderRugSwept1 -
Generating a Sitemap for websites linked to a wordpress blog
Greetings, I'm looking for a way to generate a sitemap that will include static pages on my home directory, as well as my wordpress blog. The site that I'm trying to build this for is in a temporary folder, and can be accessed at http://www.lifewaves.com/Website 3.0 I plan on moving the contents of this folder to the root directory for lifewaves.com whenever we are go for launch. What I'm wondering is, is there a way to build a sitemap or sitemap index that will point to the static pages of my site, as well as the wordpress blog while taking advantage of the built in wordpress hierarchy? If so, what's an easy way to do this. I have generated a sitemap using Yoast, but I can't seem to find any xml files within the wordpress folder. Within the plugin is a button that I can click to access the sitemap index, but it just brings me to the homepage of my blog. Can I build a sitemap index that points to a sitemap for the static pages as well as the sitemap generated by yoast? Thank you in advance for your help!! P.S. I'm kind of a noob.
Technical SEO | | WaveMaker0