Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Product or Shop in URL

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Product or Shop in URL

    Intermediate & Advanced SEO
    6
    7
    1532
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MasonBaker
      MasonBaker last edited by

      What do you think is better for seo and for sale, I am using woo-ecommerce for health products website.

      websitename.com/product/keyword

      OR

      websitename.com/shop/keyword

      1 Reply Last reply Reply Quote 0
      • justin-brock
        justin-brock last edited by

        I agree with alecfwilson, especially the part about superfluous directories.

        One thing I'd add, since it's probably a wash whether you use "products" or "shop". See if either word gets used in searches for the products your selling. This won't be the case in everything you sell online, but sometimes the words "product, shop, store" get used in the searches.

        If everything else is equal, I'd pick the url structure that includes the words most used in searches ... ONLY if you can also do that while maintaining a natural, semantic, streamlined url path.

        B1Xn2Tt.png

        1 Reply Last reply Reply Quote 0
        • alecfwilson
          alecfwilson last edited by

          For SEO purposes, either structure will work so long as it's clear where in the site navigation the page is, since it will just be making it easier for the site to be crawled. For optimizing for sales, the other commenters are right in that you are getting bogged down in things that aren't going to substantially impact customer behavior. Really the only thing you should be worried about with your URL in terms of conversion is whether you are using SHA-2 (people trying to come to an https:// version of your site will get a warning and no green reassurance in the address bar, and a red warning in the address bar if you aren't using SSL at all) and whether a visitor could look at the URL and have a good idea of what the content of that page is. Beyond that, you're optimizing at the extreme margins.

          However, if you really do want to attempt to optimize your URLs to an extreme, it really depends on your site structure. If the entirety of the website is a store, then the /shop/ subdirectory is unnecessary. If you have a store as a part of your website, a subdirectory of /shop/ or /store/ or something like that would be helpful in indicating where in the site the URL is pointing. Similarly, having a product subdirectory makes sense if you have multiple categories of products (in your case, say you had both vitamins and paleo cooking ingredients, each with multiple SKUs within the product category). However, if your store only has 9 SKUs, all of which are vitamins, /products/vitamins is unnecessary for indicating where in the site you are (or, you could use /products/ to direct to a page listing all 9 SKUs, in which case the /products/keyword would ultimately turn into products/nameOfProduct).

          If you have a site that has a store with multiple product categories all with multiple SKUs, you could consider /store/products/keyword as a format, although that starts to get a bit long. Have you considered using a store.website.com subdomain?

          My URL process is: Is it the best indicator of where in the site navigation the visitor is? In most cases, this should mean it indicates that they are in a store, where in the stores navigation they are, and what item they are looking at (keyword). If that's true, then it's a good URL. Secondary concern is keeping the URL from being too long, aim for the most concise but clear indication of where in your sites navigation the user is. The final piece of the URL string (that indicates the specific page the visitor is on) is where you can add the keyword you care about.

          1 Reply Last reply Reply Quote 1
          • MasonBaker
            MasonBaker @LesleyPaone last edited by

            Hi Lesley, I am targeting above 50 products.

            I am using woo-eCommerce in wordpress, It provide default option for product and Shop. (So i need to select out of 2)

            I don't know If we can change the url to 'buy'

            1 Reply Last reply Reply Quote -1
            • Kingof5
              Kingof5 last edited by

              You're getting too bogged down in things that will make no difference to your customer.

              1 Reply Last reply Reply Quote 0
              • David-Kley
                David-Kley last edited by

                I think it comes down to a few things:

                1. How many products are you going to offer?
                2. How do people search for this product or service?

                Personally, I like the "websitename.com/shop/keyword" format because it flows better. This is the same type of URL structure we use on a client that just joined. This also allows us to separate the normal site content from the store, as you can see from the top links. These do not include "shop" in the URL structure.

                http://www.grandsierragloves.com/shop/mens.html

                1 Reply Last reply Reply Quote 0
                • LesleyPaone
                  LesleyPaone last edited by

                  How many products are you going to have? Depending on your url structure, you might think about using the word buy instead of product or shop, so your urls could be buy/fancy-health-product.

                  MasonBaker 1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Shirapn

                    How does product category description affect SEO?

                    Hi - we are a website that sells tours. We have category pages that list the tours in that category (by city, by length of time, theme, etc). At the top of each category page, before the buttons linking to the tours, there is a category description. It is a pretty long paragraph. We are redesigning the website and think it would look nicer to show 2-3 lines of text and then have a down arrow and 'read' more so people can click and it would expand to show the full category description if they want to read it and it won't take up so much room that way. My question is - will this affect SEA at all? Or because the text is still there, just hidden, it won't do anything? Our site ranks very high in organic searches on google and we do not want to do anything that will hurt SEO. thanks.

                    Intermediate & Advanced SEO | | Shirapn
                    0
                  • moon-boots

                    Remove Product & Category from URLS in Wordpress

                    Does anyone have experience removing /product/ and /product-category/, etc. from URLs in wordpress? I found this link from Wordpress which explains that this shouldn't be done, but I would like some opinions of those who have tried it please. https://docs.woocommerce.com/document/removing-product-product-category-or-shop-from-the-urls/

                    Intermediate & Advanced SEO | | moon-boots
                    0
                  • moon-boots

                    How to add Canonical Tags on Opencart Products

                    Does anyone know how to add canonical tags to product pages in Opencart? Is this possible to do in htaccess? If so, how specifically should it be written in? Please do not post any links to other pages which reference generic canonical information as I've read them all and none help. I'm looking for an Opencart specific answer, or a way to do it in htaccess.

                    Intermediate & Advanced SEO | | moon-boots
                    0
                  • viatrading1

                    Inactive Products - Inactive URLs

                    Hi, In our website www.viatrading.com we have many products that might be in stock or not depending on availability. Until now, when a product was not available anymore, we took this page down (and redirected to its product category page). And, only if the product was available again, we re-activated the URL - this might be days, months or even years later. To make this more SEO-friendly, we decided now that while a product is not available, instead or deactivating/redirecting the page, we will leave it online and just add a message saying "This product is currently not available". If we do this, we will automatically re-activate about 500 products pages at once. 1. Just to make sure, is it harmful for SEO to keep activating/deactivating URLs this way? 2. Since most of these pages have been deindexed for a long time due to being redirected - have they lost all their SEO juice? 3. How can we better activate these old 500 pages - is it ok activating them all at once? Thank you,

                    Intermediate & Advanced SEO | | viatrading1
                    1
                  • andypatalak

                    Mobile website on a different URL address?

                    My client has an old eCommerce website that is ranking high in Google. The website is not responsive for mobile devices. The client wants to create a responsive design mobile version of the website and put it on a different URL address. There would be a link on the current page pointing to the external mobile website. Is this approach ok or not? The reason why the client does not want to change the design of the current website is because he does not have the budget to do so and there are a lot of pages that would need to be moved to the new design. Any advice would be appreciated.

                    Intermediate & Advanced SEO | | andypatalak
                    0
                  • J_Sinclair

                    How to deal with URLs and tabbed content

                    Hi All, We're currently redesigning a website for a new home developer and we're trying to figure out the best way to deal with tabbed content in the URL structure. The design of the site at the moment will have a page for a development and within that you can select your house type, then when on the house type page there will be tabs displayed for the user to see things like the plot map, availability and pricing, specifications, etc. The way our development team are looking at handling this is for the URL to use a hashtag or a query string at the end of it so we can still land users on these specific tabs for PPC for example. My question is really, has anyone had any experience with this? Any recommendations on how to best display the urls for SEO? Thanks

                    Intermediate & Advanced SEO | | J_Sinclair
                    0
                  • Bryan_Loconto

                    When removing a product page from an ecommerce site?

                    What is the best practice for removing a product page from an Ecommerce site? If a 301 is not available and the page is already crawled by the search engine A. block it out in the robot.txt B. let it 404

                    Intermediate & Advanced SEO | | Bryan_Loconto
                    0
                  • dellamoda

                    Overly-Dynamic URL

                    Hi, We have over 5000 pages showing under Overly-Dynamic URL error Our ecommerce site uses Ajax and we have several different filters like, Size, Color, Brand and we therefor have many different urls like, http://www.dellamoda.com/Designer-Pumps.html?sort=price&sort_direction=1&use_selected_filter=Y http://www.dellamoda.com/Designer-Accessories.html?sort=title&use_selected_filter=Y&view=all http://www.dellamoda.com/designer-handbags.html?use_selected_filter=Y&option=manufacturer%3A&page3 Could we use the robots.txt file to disallow these from showing as duplicate content? and do we need to put the whole url in there? like: Disallow: /*?sort=price&sort_direction=1&use_selected_filter=Y if not how far into the url should be disallowed? So far we have added the following to our robots,txt Disallow: /?sort=title Disallow: /?use_selected_filter=Y Disallow: /?sort=price Disallow: /?clearall=Y Just not sure if they are correct. Any help would be greatly appreciated. Thank you,Kami

                    Intermediate & Advanced SEO | | dellamoda
                    2

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.