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  4. Listing all services on one page vs separate pages per service

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Listing all services on one page vs separate pages per service

On-Page Optimization
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  • AMATechTel
    AMATechTel last edited by Jan 6, 2015, 6:52 PM

    My company offers several generalized categories with more specific services underneath each category.

    Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer.

    I have a feeling this is shooting us in the foot.

    Would it be better to have a general overview of the services we offer on the "Voice" page that then links to the specified service? The blurb about the service on the overview page would be unique, not taken from the actual specific service's page.

    1 Reply Last reply Reply Quote 0
    • DennisSeymour
      DennisSeymour last edited by Jan 9, 2015, 1:39 AM Jan 9, 2015, 1:39 AM

      I would advice to put everything on one page. (This is also great for a broad keyword)

      Then have short descriptions in there the a link to a specific page for each service. (Specific targeted keywords)

      1 Reply Last reply Reply Quote 0
      • matbennett
        matbennett last edited by Jan 7, 2015, 7:17 AM Jan 7, 2015, 7:17 AM

        A page per service area is likely to be better from a pure SEO perspective, particularly if these relate to phrases that potential customers are likely to serve.  A page per service is going to give you the opportunity to really expand on the information on offer and probably rank for more related terms further down the tail as well. It also makes is easier to focus your one page optimisation more at the theme for each page.

        From a user experience / conversion perspective it could help too.  That additional information, some focus and the chance to sell the benefits more should funnel more people towards conversion if it is done well.

        One potential pitfall is if you are in an area where potential customers might not know exactly which product areas are right for them.  The "everything on one page" approach can work well when people want to scan their eye down what is on offer and find what is relevant to them.   Many sites now take a best-of-both approach: Have one page per service, but still have a services page that gives a shorter overview of each aimed at directing people towards the right choice for them, as you suggest in your last paragraph.

        1 Reply Last reply Reply Quote 1
        • EGOL
          EGOL @AMATechTel last edited by Jan 6, 2015, 8:11 PM Jan 6, 2015, 8:11 PM

          OK... that's good.

          1 Reply Last reply Reply Quote 0
          • AMATechTel
            AMATechTel @EGOL last edited by Jan 6, 2015, 7:56 PM Jan 6, 2015, 7:56 PM

            No. "Voice" is a link in the menu that takes you to the Voice page.

            EGOL 1 Reply Last reply Jan 6, 2015, 8:11 PM Reply Quote 0
            • EGOL
              EGOL last edited by Jan 6, 2015, 7:53 PM Jan 6, 2015, 7:53 PM

              Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer.

              Does this mean that the info is "hidden" until the visitor clicks?   If that is the case that info is not being used by Google and possibly other search engines.

              We removed all of the "click to view" elements on our sites a couple years ago because the traffic on those pages went to crap.

              AMATechTel 1 Reply Last reply Jan 6, 2015, 7:56 PM Reply Quote 0
              • Matt-Williamson
                Matt-Williamson last edited by Jan 6, 2015, 7:53 PM Jan 6, 2015, 7:46 PM

                Personally I would look at creating a main category page and then have the services in pages below that allowing you to fully optimise each of these services. Having separate pages means you will be able to optimise all the on-page factors specifically for each service strengthening the chances of ranking for more of your services as key factors such as the page title, h1 header and other on-page content will have the specific service keyword in them. Don't forget to make sure your meta description is also specific and has a good call to action in order to help encourage the all important click-throughs from the search engine results. Also make sure your URL is optimised to contain the relevant service/service related keyword. As you say you need to create unique content for each. Having separate pages in your internal link structure allows you so much more freedom to optimise for the specific services based around relevant keyword research for each. I would also consider how you could possibly earn relevant links to these pages as this will also help increase their authority and ultimately ranking.

                You might find having a look at this useful - http://moz.com/learn/seo/internal-link

                Hope this helps!

                1 Reply Last reply Reply Quote 1
                • TheeDigital
                  TheeDigital last edited by Jan 6, 2015, 7:36 PM Jan 6, 2015, 7:36 PM

                  If you are going to expand further on each service, then it makes sense to break it down further and use a blurb on the main services page for each. Google what is called a silo site structure for more information.

                  1 Reply Last reply Reply Quote 1
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