Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Listing all services on one page vs separate pages per service
-
My company offers several generalized categories with more specific services underneath each category.
Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer.
I have a feeling this is shooting us in the foot.
Would it be better to have a general overview of the services we offer on the "Voice" page that then links to the specified service? The blurb about the service on the overview page would be unique, not taken from the actual specific service's page.
-
I would advice to put everything on one page. (This is also great for a broad keyword)
Then have short descriptions in there the a link to a specific page for each service. (Specific targeted keywords)
-
A page per service area is likely to be better from a pure SEO perspective, particularly if these relate to phrases that potential customers are likely to serve. A page per service is going to give you the opportunity to really expand on the information on offer and probably rank for more related terms further down the tail as well. It also makes is easier to focus your one page optimisation more at the theme for each page.
From a user experience / conversion perspective it could help too. That additional information, some focus and the chance to sell the benefits more should funnel more people towards conversion if it is done well.
One potential pitfall is if you are in an area where potential customers might not know exactly which product areas are right for them. The "everything on one page" approach can work well when people want to scan their eye down what is on offer and find what is relevant to them. Many sites now take a best-of-both approach: Have one page per service, but still have a services page that gives a shorter overview of each aimed at directing people towards the right choice for them, as you suggest in your last paragraph.
-
OK... that's good.
-
No. "Voice" is a link in the menu that takes you to the Voice page.
-
Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer.
Does this mean that the info is "hidden" until the visitor clicks? If that is the case that info is not being used by Google and possibly other search engines.
We removed all of the "click to view" elements on our sites a couple years ago because the traffic on those pages went to crap.
-
Personally I would look at creating a main category page and then have the services in pages below that allowing you to fully optimise each of these services. Having separate pages means you will be able to optimise all the on-page factors specifically for each service strengthening the chances of ranking for more of your services as key factors such as the page title, h1 header and other on-page content will have the specific service keyword in them. Don't forget to make sure your meta description is also specific and has a good call to action in order to help encourage the all important click-throughs from the search engine results. Also make sure your URL is optimised to contain the relevant service/service related keyword. As you say you need to create unique content for each. Having separate pages in your internal link structure allows you so much more freedom to optimise for the specific services based around relevant keyword research for each. I would also consider how you could possibly earn relevant links to these pages as this will also help increase their authority and ultimately ranking.
You might find having a look at this useful - http://moz.com/learn/seo/internal-link
Hope this helps!
-
If you are going to expand further on each service, then it makes sense to break it down further and use a blurb on the main services page for each. Google what is called a silo site structure for more information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Optimization Error
Hi, I am trying to track a page optimization feature for one of my project, https://shinaweb.com but i keep getting this below error: "PAGE OPTIMIZATION ERROR
On-Page Optimization | | shinawebnavid
There was a problem loading this page. Please make sure the page is loading properly and that our user-agent, rogerbot, is not blocked from accessing this page." I checked robots.txt file, it all looks fine. Not sure what is the problem? Is it a problem with Moz or the website?0 -
Pages Competing With One Another
Hello, We are ranking for an acronym, which I understand can lead to fickle rankings. However, we have two pages ranking page one - two for the same keyword, but they do so in spite of each other. By this I mean, one page will rank, while the other is nowhere to be found. It seems that the one page (a blog post) is more likely to rank on the weekends while the product page is more likely to rank on the weekdays. I would like the product page to rank all the time, and to target another keyword with the blog post. Would removing the keyword from the blog post allow the product page to rank all the time - or would it lead to no pages ranking during times when the blog post would otherwise be ranking? I should note the blog post has more external links and is not exactly optimized for the keyword, while the product page has more internal links and is optimized for the keyword.
On-Page Optimization | | Tom3_152 -
Should we rename and update a page or create a new page entirely?
Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?
On-Page Optimization | | Parker8180 -
Why is my contact us page ranking higher than my home page?
Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.
On-Page Optimization | | mblsolutions2 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
Noindex child pages (whose content is included on parent pages)?
I'm sorry if there have been questions close to this before... I've using WordPress less like a blogging platform and more like a CMS for years now... For content management purposes we organize a lot of content around Parent/Child page (and custom-post-type) relationships; the Child pages are included as tabbed content on the Parent page. Should I be noindexing these child pages, since their content is already on the site, in full, on their Parent pages (ie. duplicate content)? Or does it not matter, since the crawlers may not go to all of the tabbed content? None of the pages have shown up in Moz's "High Priority Issues" as duplicate content but it still seems like I'm making the Parent pages suffer needlessly... Anything obvious I'm not taking into consideration? By the by, this is my first post here @ Moz, which I'm loving; this site and the forums are such a great resource! Anyways, thanks in advance!
On-Page Optimization | | rsigg0 -
Page rank check
Hello everyone, How long should I wait to see if page rank for optimized pages have improved? cheers
On-Page Optimization | | PremioOscar0 -
Multiple domains vs single domain vs subdomains ?
I have a client that recently read an article that advised him to break up his website into various URL's that targeted specific products. It was supposed to be a solution to gain footing in an already competitive industry. So rather than company.com with various pages targeting his products, he'd end up having multiple smaller sites: companyClothing.com companyShoes.com Etc. The article stated that by structuring your website this way, you were more likely to gain ranking in Google by targeting these niche markets. I wanted to know if this article was based on any facts. Are there any benefits to creating a new website that targets a specific niche market versus as a section of pages on a main website? I then began looking into structuring each of these product areas into subdomains, but the data out there is not definitive as to how subdomains are viewed by Google and other search engines - more specifically how subdomains benefit (or not!) the primary domain. So, in general, when a business targets many products and services that cover a wide range - what is the best way to structure the delivery of this info: multiple domains, single domain with folders/categories, or subdomains? If single domain with folders/categories are not an option, how do subdomains stack up? Thanks in advance for your help/suggestions!
On-Page Optimization | | dgalassi0