Will Adding Publish Date at end of Page Title for Blog posts Hurt SEO?
-
I'd like to be able to easily track blog posts by month but in Google reports when you set a date range obviously older blog post still appear and with amount of blog posts we generate without seeing the date in the title it's not obvious what was published and when it was published. For example if a Blog Title was "/dangers-of-sharing-KM-knowledge-01-11-15 would it hurt SEO?
The reason is I'd like to have a quick way to know how new posts do each month compared to older content
-
Having a date in the URL is effective so long as the SEO friendly structure takes place before the date exactly how you mentioned "/dangers-of-sharing-KM-knowledge-01-11-15". If you change the order you run the risk of priority keywords being ignored "/**01-11-15-**dangers-of-sharing-KM-knowledge" . Also try to keep the URL short as the browser and Google will truncate the URL if it is too long which will defeat the purpose of it being visible for users. Will it hurt your SEO? ... no way, so long as you are not updating the URL when you update the page.
On a second note, the same does not apply for your titles as this is valuable real estate for primary keywords.
IDEAL : Your Primary Key Phrase | Your Secondary Key Phrase | Your Tertiary Key Phrase
IF YOU HAVE TO: Your Primary Key Phrase | Your Secondary Key Phrase - Your Company Name **NEVER : **Your Primary Key Phrase | Your Secondary Key Phrase - **01-11-15 **Reason: The main reason we do not add it to the end of the title is because that space should be used for Keywords that best describe your page only. Even when it comes to you brand, I would rather replace the company name with a keyword if I can as Google in most cases already knows who you are.
-
Will not hurt at all...other than let the reader know the date you published same...first date that is, not a subsequent update date....fyi...
-
No, because search engines look for the last time that page file has been updated, not any recorded dates. I find it's pretty helpful, especially on blogs, to leave the date for users so they can evaluate if the information is relevant or the context of when you posted it.
-
Having dates in the URLs would discourage people from clicking on older posts in the SERPs, so you would be skewing your old posts vs new posts comparison in favor of new posts. Also, evergreen content can be really great for a site but those would be hard to come by with dates in the URLs I think, even if they are still very relevant.
However, there are certainly plenty of sites, like many Wordpress sites, that have dates in the URLs automatically so there are definitely people who successfully do this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please Help! Crawl & Site Errors - Will This Impact My SEO?
Hello Moz, I need urgent help. I remove a tonne of product pages and put everything into one product page to deal with duplicate content. I thought this was a good thing to do until I got an email from Google saying: "Googlebot identified a significant increase in the number of URLs on ****.com that return a 404 (not found) error. " I checked it out and found the problem: 4 Soft 404's
Technical SEO | | crocman
41 Not Found's What do I need to do to fix this? Is it a problem or should I just ignore? I removed all the pages on WordPress but I need to do it somehow manually through Google? I have worked so hard on my SERP's that this will destroy me if I'm penalised. Please can someone advise?0 -
Will using query string in the URL and swapping H1s for filtered view of the blog impact SEO negatively?
This is a blog revamp we are trying to personalize the experience for 2 separate audiences.We are revamping our blog the user starts on the blog that shows all stories (first screen) then can filter to a more specific blog (ESG or News blog). The filtered version for ESG or the News blog is done through a query string in the URL. We also swap out the page’s H1s accordingly in this process, will this impact SEO negatively?
Technical SEO | | lina_digital0 -
SERPs started showing the incorrect date next to my pages
Hi Moz friends, I've noticed since Tuesday, November 9, half of my post's meta dates have changed in regards to what appears next to the post in the search results. Although published this year, I'm getting some saying a random date in 2010! (The domain was born in 2013; which makes this even more odd). This is harming the CTR of my posts and traffic is decreasing. Some posts have gone from 200 hits a day to merely 30. As far as on our end of the website, we have not made any changes in regards to schema markup, rich snippets, etc. We have not edited any post dates. We have actually not added new content since about a week ago, and these incorrect dates have just started to appear on Tuesday. Only changes have been updating certain plugins in terms of maintenance. This is occurring on four of our websites now, so it is not just specific to one. All websites use Wordpress and Genesis theme. It looks like only half of the posts are showing weird dates we've never seen before (far off from the original published date as well as last updated date -- again, dates like 2010, 2011, and 2012 when none of our websites were even created until 2013). We cannot think of a correlation as to why certain posts are showing weird dates and others the correct. The only change we can think of that's related is back in June we changed our posts to show Last Updated date to give our readers an insight into when we changed it last (since it's evergreen content). Google started to use that date for the SERPs which was great, it actually increased traffic. I'm hoping it's a glitch and a recrawl soon may help sift it around. Anybody have experience with this? I've noticed Google fluctuates between showing our last updated date or not even showing a date at all sometimes at random. We're super confused here. Thank you in advance!
Technical SEO | | smmour2 -
Does Title Tag location in a page's source code matter?
Currently our meta description is on line 8 for our page - http://www.paintball-online.com/Paintball-Guns-And-Markers-0Y.aspx
Technical SEO | | IstoresincThe title tag, however sits below a bunch of code on line 237
Does the location of the title tag, meta tags, and any structured data have any influence with respect to SEO and search engines? Put another way, could we benefit from moving the title tag up to the top? I "surfed 'n surfed" and could not find any articles about this. I would really appreciate any help on this as our site got decimated organically last May and we are looking for any help with SEO. NIck
0 -
Will it make any difference to SEO on an ecommerce site if they use their SSL certificate (https) across every page
I know that e-commerce sites usually have SSL certificates on their payment pages. A site I have come across is using has the https: prefix to every page on their site. I'm just wondering if this will make any difference to the site in the eyes of Search Engines, and whether it could effect the rankings of the site?
Technical SEO | | Sayers1 -
Is it bad to have your pages as .php pages?
Hello everyone, Is it bad to have your website pages indexed as .php? For example, the contact page is site.com/contact.php and not /contact. Does this affect your SEO rankings in any way? Is it better to have your pages without the extension? Also, if I'm working with a news site and the urls are dynamic for every article (ie site.com/articleid=2323.) Should I change all of those dynamic urls to static? Thank You.
Technical SEO | | BruLee0 -
Is there any value to a home page URL adding the /index.html ?
For proper SEO, which version would you prefer? A. www.abccompany.com B. www.abccompany.com/index.html Is there any value or difference with either home page URL??
Technical SEO | | theideapeople0 -
Best way to create page title to products catalog
Hi guys, i'm having problems with duplicated page title, and i want to know what is the best way to avoid this problem. The example is like this: Title page (A): Product name A - category - section Title page (B): Product name B - category - section, What you think guys i can resolve this problem, Thank you so much for your help.
Technical SEO | | NorbertoMM0