Having a date in the URL is effective so long as the SEO friendly structure takes place before the date exactly how you mentioned "/dangers-of-sharing-KM-knowledge-01-11-15". If you change the order you run the risk of priority keywords being ignored "/**01-11-15-**dangers-of-sharing-KM-knowledge" . Also try to keep the URL short as the browser and Google will truncate the URL if it is too long which will defeat the purpose of it being visible for users. Will it hurt your SEO? ... no way, so long as you are not updating the URL when you update the page.

On a second note, the same does not apply for your titles as this is valuable real estate for primary keywords.

IDEAL : Your Primary Key Phrase | Your Secondary Key Phrase | Your Tertiary Key Phrase 
IF YOU HAVE TO:  Your Primary Key Phrase | Your Secondary Key Phrase - Your Company Name **NEVER : **Your Primary Key Phrase | Your Secondary Key Phrase - **01-11-15 **

Reason: The main reason we do not add it to the end of the title is because that space should be used for Keywords that best describe your page only. Even when it comes to you brand, I would rather replace the company name with a keyword if I can as Google in most cases already knows who you are.

Wordpress uses the wp-cron.php for scheduled stuff like db back ups, email postings, scheduled posts, calenders etc. So if you have plugins that do this like "calendar" or "events" plugins then this page should show more often.

Secondly, if you are using Google analytics then you really should not have the tracking code running on the wp- pages as this will slow your website down and can cause many other issues

Rel canonical will kill the insurance page, likely not the best idea!

I don't advise 301 redirecting /insurance as it looks to me like it is very strong. It will lose most of its link juice when redirected. Rather optimise your homepage with the desired keyword. Google chooses the most relevant page which is why /insurance is showing up for insurance. As it should! Don't worry about your home page, rather link to the /insurance page and your entire domain will gain strength over time. Actually the deep linked /insurance page will likely get stronger quicker than trying to get the home page stronger.

Once you link all everything to the home page it will eventually get stronger so long as it contains Insurance in the title and is optimised for this word.

Yes Google claims that the default "moderate filtering" is only image based and does not include "curse keywords", however, I have a site that I manage which I cannot see unless I turn safesearch to "no filtering" . There are no images on the website that would trigger the safe search however there is some very foul language on the site which in my opinion is the cause of the filter. The site does not link to any adult sites either so I always presumed it was the language.

Curse words will not affect your ranking, however Google may indeed filter you with their "safe search" filter if you use too many words that they do not consider family friendly. As to what these words are I cannot tell you however I think we all have an idea of what is considered family friendly.

"Wordpressing" a site does wonders for old outdated sites, mostly due to the ease of content creation as well as the automatic pinging serves & rss feeds built in. Almost all my websites have been redesigned into Wordpress and the results have been fantastic. Just remember to do those 301 redirects and things will work out eventually.

Hi Prasanth,

If you are going to change the design of a website it will not affect your SEO so long as you keep your URL structure the same. So if your URLS are www.mysite.com/mycategory/my-page then you want to make sure that you use the same URL when implementing the new site. It is the URLS and the page content that have gained Google trust and authority over the years and not the design itself.

If you are changing the type of code your site uses (aspx to php) and just cannot keep the URL structure then you will need to make sure that you 301 redirect every single page to its matching page on the new site. (Eg www.mysite.com/mycategory/my-page.aspx will need to 301 redirect to www.mysite.com/mycategory/my-matching-page). Unfortunately, when you change the URL structure there is always some loss of page authority even when you have a 301 redirect in place. As for linkbuilding, make sure that all target pages that have incoming links 301 redirect to the new URL, then notify the site linking to you that your URL has changed.

Hi Prasanth,

If you are going to change the design of a website it will not affect your SEO so long as you keep your URL structure the same. So if your URLS are www.mysite.com/mycategory/my-page then you want to make sure that you use the same URL when implementing the new site. It is the URLS and the page content that have gained Google trust and authority over the years and not the design itself.

If you are changing the type of code your site uses (aspx to php) and just cannot keep the URL structure then you will need to make sure that you 301 redirect every single page to its matching page on the new site. (Eg www.mysite.com/mycategory/my-page.aspx will need to 301 redirect to www.mysite.com/mycategory/my-matching-page). Unfortunately, when you change the URL structure there is always some loss of page authority even when you have a 301 redirect in place. As for linkbuilding, make sure that all target pages that have incoming links 301 redirect to the new URL, then notify the site linking to you that your URL has changed.

Curse words will not affect your ranking, however Google may indeed filter you with their "safe search" filter if you use too many words that they do not consider family friendly. As to what these words are I cannot tell you however I think we all have an idea of what is considered family friendly.

"Wordpressing" a site does wonders for old outdated sites, mostly due to the ease of content creation as well as the automatic pinging serves & rss feeds built in. Almost all my websites have been redesigned into Wordpress and the results have been fantastic. Just remember to do those 301 redirects and things will work out eventually.

Wordpress uses the wp-cron.php for scheduled stuff like db back ups, email postings, scheduled posts, calenders etc. So if you have plugins that do this like "calendar" or "events" plugins then this page should show more often.

Secondly, if you are using Google analytics then you really should not have the tracking code running on the wp- pages as this will slow your website down and can cause many other issues

I don't advise 301 redirecting /insurance as it looks to me like it is very strong. It will lose most of its link juice when redirected. Rather optimise your homepage with the desired keyword. Google chooses the most relevant page which is why /insurance is showing up for insurance. As it should! Don't worry about your home page, rather link to the /insurance page and your entire domain will gain strength over time. Actually the deep linked /insurance page will likely get stronger quicker than trying to get the home page stronger.

Once you link all everything to the home page it will eventually get stronger so long as it contains Insurance in the title and is optimised for this word.